Role Summary    

With Alcohol Change UK’s innovative Try Dry® app welcoming more users than ever before, we are excited to be developing our offer to Local Authorities which will benefit from receiving valuable local health data trends and insights taken from our app. This role will be instrumental in designing a refreshed product, recruiting new Local Authorities to join us and providing ongoing support to them to make a real difference to those drinking at risky levels in communities across the UK.  

Key Tasks and Responsibilities  

Development of a Try Dry local product  

· With the Senior Digital Programme Manager, take learnings from existing contracts with Local Authorities and develop a refreshed package of support to market to Local Authorities, enabling them to gain valuable insights into the drinking behaviours of people in their local area 

· Develop professional, standardised reports to be shared with those who have signed up  

· Develop a ‘package’ of benefits (access to local data, insights, tailored marketing materials, additional support) that makes signing up a more compelling offer  

· Working with our digital agency, recommend ongoing technical improvements to the app and reporting platform to improve user experience  

Recruiting to a Try Dry Local ‘network’ 

· Recruit new Local Authority members to our Try Dry ‘network’ – presenting regularly to Local Authority clients and demonstrating the benefits of membership through presentations and marketing calls  

· With support from other staff, develop wider marketing approaches across multiple channels, including digital, print and social media advertising 

· Attend conferences, events and trade shows to advertise as appropriate 

· Work with colleagues in our Consultancy and Training team to explore opportunities for cross promotion  

Relationship Management  

· Provide ongoing support to Local Authority clients, acting as a first point of contact   

· Prepare data reports for each Local Authority throughout the year 

· Share insights into local data in engaging, easy to understand ways  

Wider support for the Communications and Marketing team  

· Enable other members of staff to use insights from the Try Dry® app and local user data in their work, evidencing the difference that our Behaviour Change interventions can make to individuals  

·Support the development of a range of content to highlight the benefits of the Try Dry® app, particularly around key campaigns such as Dry January, Alcohol Awareness Week and Sober Spring 

· Particularly during our Dry January campaign period (December – January) provide additional support for the team across a range of roles 

Other    

You will also be expected to:    

·Support the Senior Digital Programme Manager to monitor income and expenditure for the Try Dry Local programme  

· Work closely with colleagues across the charity to support their work and to act as ‘one team’ 

· Contribute actively and positively to charity-wide strategies 

· Continually develop your knowledge of alcohol harm and solutions to it 

· Act as a positive ambassador for Alcohol Change UK at all times 

· Know, embrace and actively uphold the values of Alcohol Change UK at all times 

· Work flexible hours as necessary to meet the needs of the charity, time off in lieu (TOIL) will be earnt for any work required outside of normal working hours