VP of Marketing

Very Great

  • Team: Very Great
  • Closing: This role has no specific closing date.

Job Description

About Us

Very Great is a digitally-native consumer product platform and holding company, growing a family of real, crave-worthy brands for a new generation. Based in New York City, Very Great is powered by a technology-enabled growth infrastructure that spans supply chain, creative, marketing and sales, all designed to rapidly develop, launch and scale modern consumer product brands. The current family of brands includes W&P, Courant and Wild One, with future brand launches currently under development.

About the Role

As the VP of Marketing of our soon-to-launch wellness brand, you will be developing and driving our comprehensive omnichannel marketing strategy across owned and performance channels, with the goal of launching and then scaling our new, digitally-native wellness CPG brand. This brand will mark the establishment of the fourth brand in the highly successful Very Great portfolio. This is an exciting, career-defining opportunity to get involved at the ground level and help launch and scale a new highly differentiated wellness CPG brand aimed at Millennial consumers. 

This role will develop and lead our marketing strategy in a way that aligns our brand’s core values and meets our business objectives across all marketing and sales channels. Our ideal candidate is a practiced leader who can balance the execution and strategic elements of our short and long term objectives. You are passionate, curious, a talent nurturer, and an effective collaborator, and loves building new brands, developing community and thrives in a startup environment.

This role reports to the Founder and CEO and can be based anywhere in the US.

Responsibilities

  • Develop and lead our go-to-market strategy; develop brand positioning in this competitive market, drive awareness, customer acquisition and revenue with a strong focus on building a subscription-first customer base. (Includes all paid media channels, performance creative, email marketing campaigns, affiliate strategy, SMS, creating customer flows, SEO, UI/UX, etc.)

  • Responsible for compiling, analyzing and leveraging performance data and in-depth consumer insights to identify optimization and new opportunities for growth. Report key data insights to the CEO to optimize brand strategy and tactics.

  • Define, measure and report KPIs and performance of all paid marketing channels, affiliate, influencer channels and SEO and assess against performance goals, while executing robust optimization and A/B testing programs. 

  • Drive strategy and execution for our customer loyalty, lifecycle and retention efforts, with a strong focus on developing LTV growth strategy for new customers to manage future subscription churn, with an emphasis on building ways to retain customers before they cancel a subscription.

  • Develop and manage customer segmentation strategy ensuring we reach the right audience with the right message, at the right place and time. 

  • Create and execute integrated marketing campaigns, programs and strategies that will acquire, engage, and retain customers across all sales channels including e-commerce, wholesale and Amazon.

  • Cultivate a best-in-class e-commerce experience through design, content and web development.

  • Manage external agency partners and the overall marketing budget 

About You

  • 7+ years of marketing leadership experience in a high growth, omnichannel consumer product DTC brand, with a focus on subscription based products

  • Possess a well rounded toolkit of tried-and-true marketing tools, strategies, and tactics, and how best to apply them to an emerging brand, but also on the cutting edge of new marketing strategies

  • Strategic & practical with the ability to develop and bring to life, brand building ideas that are consistent with our overarching brand story 

  • Experience actively managing digital ad buying and serving tools including Facebook Ads Manager, Google Ads/Youtube, Pinterest Ads, TikTok Ads, Snapchat Ads, programmatic display

  • Has worked with Google Analytics and additional data tools (Looker preferred, or Tableau, Domo, Power BI or others)

  • Experience working alongside CRM and website managers; CRM (email/SMS) experience highly preferred but not required

  • In-depth experience with online marketing channels (paid search, email, online marketing) and data analytics including  search, web, and other applicable areas 

  • Enjoy building teams and coaching/mentoring talent and growing careers 

  • Desire to work in a rapidly changing, start-up CPG environment that requires both long-term strategic thinking and near-term execution 

  • Passionate about wellness, building community and creating a meaningful brand with a strong mission

Removing bias from the hiring process

  • Your application will be anonymously reviewed by our hiring team to ensure fairness
  • You’ll need a CV/résumé, but it’ll only be considered if you score well on the anonymous review

Start your de-biased application

x

Removing bias from the hiring process

  • Your application will be anonymously reviewed by our hiring team to ensure fairness
  • You’ll need a CV/résumé, but it’ll only be considered if you score well on the anonymous review

Start your de-biased application