About Us

Very Great is a digitally-native consumer product platform and holding company, growing a family of real, crave-worthy brands for a new generation. Based in New York City, Very Great is powered by a technology-enabled growth infrastructure that spans supply chain, creative, marketing and sales, all designed to rapidly develop, launch and scale modern consumer product brands. The current family of brands includes W&P, Courant and Wild One, with future brand launches currently under development.

About the Role

Very Great is seeking a Senior Data Analyst to own marketing and ecommerce analysis for the Very Great Brands (Wild One, W&P, and Courant) while helping to shape the future of data and analytics at the company. They will play a critical role in creating reporting and analysis focused on ecommerce data to drive key decision making with brand teams. 

The ideal candidate is capable of diving deep into ecommerce data (marketing, customer, product sales, web performance) to help solve business challenges. Goals include lowering acquisition costs, improving conversion rate, and improving retention. They will need to be able to sort through data quickly to identify a story, and craft analysis and recommendation(s) from data sets. Strong prioritization skills and natural curiosity are essential to success in this role, along with great communication and interpersonal skills. Additionally, the analyst will assist in managing external vendor resources and relationships (Daasity, Looker, other tools). 

Very Great is based in NYC, but this position can be fully remote (US based). This role reports to the VP of Growth at Very Great. 

Responsibilities

• Help to maintain and analyze data sets across Very Great’s portfolio of brands

• Build, own, and manage interactive eCommerce dashboards with a focus on digital analytics

• Identify, locate, and wrangle data to deliver analyses which answer stakeholders’ questions

• Develop reports and dashboards that track success metrics for A/B, MVT tests, and data science models

• Use strong interpersonal skills to work closely with counterparts on brand teams, identifying key data inputs and views necessary to leverage data and make decisions

• Maintain ongoing data integrity from all sources, be internal champion of data integrity and the power of data-driven decision making

• Assist VP of Growth in managing external vendor resources (Daasity, Looker) 

• Assist in standardizing data capture and nomenclature across all existing brands to ensure clean data sets

• Work with VP of Growth and brand teams to implement processes that put data-driven strategy first

• Work with brand, finance, and growth teams to help create data-driven business forecasts

• Help define and track goals and KPIs across ecommerce and marketing efforts

• Proactively look for opportunities to improve organization with data and analysis

About You

• Bachelor’s degree preferred and 4+ years of experience in a data team role. 

• Experience with DTC or eCommerce companies, agency or multi-brand companies. Experience with consumer goods business preferred.

• 1+ years experience with Looker, familiarity with data warehouse platforms, intermediate to advanced SQL skills required

• Experience with Google Analytics and Shopify Plus

• Thrives in collaborative environments and enjoys proposing new ideas

• Strong interpersonal skills and ability to communicate clearly and efficiently with people who don’t have a data background

• Experience with CDP or CRM platforms is a plus but not required

• Proven track record of using data to create solutions to challenges or improve results

• Has worked with data from Amazon or other marketplaces - not required but strongly preferred

• Holds strong opinions on data collection, sorting, and usage

• Stays up to date on industry trends and shifts in data in the ecommerce/web industry