The Senior Social Media Manager leads our social media strategy and oversees channel performance and measurement. This role leads a team of social media specialists focused on designing and delivering a range of channel activities that engage audiences and further our organisational vision and support our network of food banks.

Role responsibilities

·       Develop, execute and maintain an evidence based, audience focused social media strategy including setting of key performance indicator

·       Provide leadership direction, support and line management. This will include regular 1:1s and annual reviews to ensure objectives and key results are met

·       Lead the management and development of social media channels to engage key audiences, including the publishing of high performing content and values led community management processes

·       Provide proactive specialist consultancy to a wide range of staff and offer expertise on the more effective use of social media to achieve goals

·       Work closely with a range of stakeholders ensure paid and organic social media activity is aligned, integrated and optimised across audiences and channels

·       Works closely with Public Engagement, Strategic Communications, Policy and Operations teams to develop and deliver social media activities that achieve organisational objectives and maintain high levels of compliance and safeguarding

Person Specification

Technical skills and minimum knowledge:

·       Deep specialist knowledge of both organic and paid social media platforms and associated management platforms

·       Excellent stakeholder management skills and ability to balance a range of objectives across channels

·       Good line management experience, including developing and maintaining high performing teams

·       Extensive crisis management and reputational risk management experience

·       Strong understanding of safeguarding and data privacy practice and policies

Behaviours and competencies:

·       Able to manage multiple projects and deadlines, engaging stakeholders collaboratively in the process

·       Creative thinker, able to balance simplicity with impact and innovation

·       Role models inclusive behaviours, values and leadership

·       Demonstrate a commitment to the values of the Trussell Trust 

·       Demonstrates empathy for people from disadvantaged, marginalised or socially- excluded backgrounds 

Key Stakeholders

·       Content team

·       Public Engagement

·       Strategic Communications

·       Policy & Research

·       Operations teams and food bank network

·       Other managers across a range of departments, particularly those leading audience and partner facing work and those supporting the network of food banks

·       External agencies, partners and suppliers

Our Values

The Trussell Trust is a charity that works to end the need for food banks. It is founded on and shaped by Christian principles.

Our values of dignity, justice, compassion and community, are central to all that we do and therefore supports our aim to be an organisation where the diversity of all employees is valued.  We welcome people of all faiths and none and those that are committed to these values.

We recognise that we have under-represented groups within our workforce. As part of our commitment to diversity and equality of opportunity we are actively encouraging applications from under-represented groups such as returning parents or carers who are re-entering work after a career break, people who are LGBTQIA+, from racially minoritised communities such as Black, Asian and Minority Ethnic backgrounds, with a disability, impairment, learning difference or long-term condition, with caring responsibilities, from different nations and regions and those with a lived experience of poverty as well as any other under-represented group in our workforce. We are committed ensuring the safety and protection of our employees from all forms of harm.