Director of Marketing and Communications, B Lab UK

This is an exciting new role in a fast-growing organisation working with business to transform our economic system. The B Corp movement is transforming the global economy to benefit all people, communities and the planet, and B Lab UK sits at the heart of this movement, creating standards, policies, tools, and programs that shift the behavior, culture, and structure of business.

The B Corp Movement

Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

B Corps form a global community of leaders and drive a global movement of people using business as a force for good. There are now over 4,000 B Corps in over 70 countries and covering 150 sectors. B Corps include Patagonia, The Body Shop, Kickstarter, innocent and Ella’s Kitchen.

B Lab 

B Lab is the non profit network transforming the global economy to benefit all people, communities and planet. B Lab UK was launched in 2015. Our purpose is to redefine success in business through building a community of engaged businesses, raising awareness of the B Corp movement and championing change in the UK economy. The B Lab UK team is growing fast - we are friendly, innovative, and committed to this mission.

The Director of Marketing and Communications role

The B Corp movement in the UK is the fastest-growing in the world, and our community now includes some of the UK’s most recognisable and well-respected brands including The Guardian, the Body Shop, innocent drinks and Coutts. As the B Corp brand gains recognition through our growing community of certified businesses, B Lab UK’s role is now recognised as a catalyst within broader shifts to our economic system. Our strategy is focused on establishing B Corps as the leaders within this shift in order to advocate for systems-level change.

The successful candidate will play a vital role in B Lab UK’s long-term success by developing and implementing an ambitious marketing and communications strategy. This will grow and leverage awareness of the B Lab and B Corp brands, harness the leadership of B Corps by generating and distributing great content, and help to establish our position as a key influencer of public policy.

To achieve this, we are looking for an inspiring and outstanding marketing and communications professional. We need somebody who is equally comfortable tackling big strategic questions about the future of the economic system, or rolling up their sleeves to deliver incredible content and campaigns. The successful candidate will build and lead a high-performing team, and will be part of B Lab UK’s leadership team.

Responsibilities will include:

• The development of a marketing and communications strategy to deliver B Lab UK’s objectives.

• Overseeing the implementation and delivery of the strategy, which will include impactful and effective marketing and communications, campaigns, and proactive media relations and PR.

• Leading responsive marketing and PR to respond to the rapidly changing responsible business agenda, and the increasing urgency of global challenges.

• Developing strong, strategic partnerships with like-minded organisations to increase B Lab UK’s reach and influence.

• Managing relationships within the B Lab global network, contributing to global strategy, plans and activities.

• Contributing to B Lab UK’s public policy agenda, helping to establish B Lab UK as a key influencer of public policy.

• Building the marketing and communications team through recruitment and professional development, and providing inspiring leadership to the team.

• Ownership and management of the marketing and communications budget.

• Contributing to the leadership team’s shared ambitions, finding solutions to internal challenges and building an effective and impactful organisation.

Skills and Experience

Essential

• Significant experience in marketing and communications roles at a senior level, with a proven track record of designing and implementing successful and impactful marketing and communications strategies.

• Accomplished communicator with a track record of engaging diverse stakeholders including media, senior business leaders, industry and business associations and policymakers. 

• Good understanding of the media landscape.

• Strong leader and team builder with the ability to provide clear direction and to motivate a team to deliver outstanding results.

• Extraordinary research, writing and communications skills.

Desirable

• Personal gravitas and experience of public speaking.

• Interest and understanding of key impact areas for the B Corp movement, such as climate action, climate justice, JEDI, and stakeholder governance.

• Demonstrated experience in entrepreneurial environments and working as part of a dynamic and collaborative team.

Person Specification

• Passionate about the role that business can play in creating a future that benefits all people and the planet.

• A strategic and creative thinker, with an eye for the bigger picture and the end goal.

• Comfortable in a dynamic start-up environment. It will be varied, fast-paced, and hugely rewarding.

• Collaborative, with a team mentality.

• Proactive, organised and self-motivated. You’ll enjoy rolling your sleeves up and getting things done.

Reports to: Executive Director

Salary & Benefits:

• £60,000 - £65,000 per annum (Depending on experience)

• 25 days holiday plus bank holidays and discretionary office closure over Christmas

• Pension

• Life Assurance

• Medical/Health 

• Employee Assistance Programme

• Income Protection policy

• Flexible hours and flexible working options

• Volunteer days