Digital Marketing Specialist

The Sunrise Project

Employment Type Full time Full-time for a fixed term of 12 months
Location Remote · Australia
Salary $91,660 - $103,796 (AUD) Additional benefits listed below
Team WorkForClimate
Seniority Mid-level
  • Closing: 11:55pm, 12th Feb 2025 AEDT

Job Description

About Us

The Sunrise Project is a global network of independent organizations united by a common mission: scaling social movements to drive the global transition beyond fossil fuels. We've developed a unique model that combines strategic grant-making with campaigning, supporting interconnected organizations to create powerful change aligned with our mission.

Sunrise Australia is a proud member of The Sunrise Project network. Our organizational culture is dynamic and adaptable. We're committed to supporting our team members to thrive as we tackle the urgent challenge of climate change. We believe that a diversity of experiences and perspectives strengthens our strategies, teams, and movements.

Sunrise Australia takes the broadest possible view of diversity and encourages First Nations people, people of colour, people living outside of cities, people living with disabilities, neurodiverse, and LGBTQIA+ people to apply. We are continually working on becoming a better workplace for everyone.  Find out more here.

About the Role

WorkforClimate harnesses the energy of employees to help the corporations they work for make an impact on climate change from within. We provide employees with a combination of online tools and courses (the WorkforClimate Academy) that guide individuals to the most significant and appropriate actions their corporation can take to decarbonise. To get started, we help employees determine where their company already sits on their sustainability journey, and what they should do next to progress towards a particular goal.

You will work closely with the Head of Growth to plan, manage and execute all digital marketing activities to drive brand awareness, audience engagement, and lead generation. This role combines hands-on execution with a strategic, data-driven approach to expand our impact and reach. 

About You

You are a skilled digital marketer with a strategic mindset, comfortable balancing high-level digital strategy with hands-on campaign execution. You have a passion for driving social impact and are motivated by opportunities to use your digital skills to support climate action. You thrive in an entrepreneurial environment and are adaptable, data-driven, and results-oriented.

Key responsibilities

*Please consider applying even if you don't meet 100% of what’s outlined below.

Digital Strategy & Audience Growth

  • Execute targeted digital strategies and campaigns to grow and engage WorkforClimate’s audience under the guidance of the Head of Growth.

  • Identify and propose new digital channels and innovative approaches to expand audience reach and increase brand visibility.

  • Support audience lifecycle activities, including nurturing leads and building an engaged community aligned with WorkforClimate’s mission.

Campaign Management

  • Manage and execute multi-channel digital marketing campaigns, including paid social, SEO, SEM, email, and content marketing.

  • Work closely with the Head of Growth to ensure campaigns align with brand objectives and digital strategy.

  • Run tests for campaign optimisation, leveraging A/B testing and performance analysis.

  • Build and maintain email marketing workflows and campaigns (e.g., Mailchimp journeys, audience segmentation, reporting).

  • Monitor and build marketing automation workflows (Zapier, Mailchimp, Typeform etc)

Website & Conversion Optimisation

  • Make small optimisations to the WorkforClimate website for user experience, SEO best practices, and conversion objectives.

  • Create and maintain campaign-specific landing pages and lead-generation forms.

Collaboration

  • Collaborate with cross-functional teams to align digital marketing activities with broader organisational goals.

  • Work with external vendors and partners to coordinate campaigns and manage digital tools and platforms.

Skills, knowledge and experience

  • A strong foundation in digital marketing, including experience with social media advertising, Google Ads, SEO, email marketing tools (e.g., Mailchimp), and marketing automation workflows.

  • Demonstrated ability to grow and engage audiences through digital channels.

  • Strong understanding of multi-channel digital strategies and how to apply them for audience engagement, brand growth, and conversion.

  • Proficient in data analytics tools (e.g., Google Analytics) with the ability to provide actionable insights.

  • A proactive, test-and-learn mindset, open to innovation and experimentation to drive the best results.

  • A collaborative attitude with experience working within a team to execute shared goals.

  • Deep commitment to climate action and the values of justice, equity, diversity, and inclusion.

Job requirements 

  • You must have full working rights for Australia.  The Sunrise Project is unable to sponsor applicants for employment visas.

  • COVID-19 vaccinations may apply in accordance with local legislation and/or Sunrise policy

How Sunrise supports its staff

The Sunrise Project is committed to creating a workplace that supports our staff to do their best work and develop professionally. We have the following in place to help us achieve that, noting pro rata will apply for part time staff and/or temporarily appointed staff:

  • Superannuation 12.5% & Salary Sacrifice for Superannuation

  • Sunrise Time Off:

    • Additional Annual Leave 5 days p.a.

    • Long Service Leave available after 5 years of service

    • Birthday Leave 1 day p.a.

    • Solidarity and Community Leave 1 week p.a

    • Cultural Leave 4 days p.a (+ floating public holidays)

    • Gifted Leave (over Christmas and New Year)

    • Paid Parental Leave of 7.5 mths (inclusive of GPPL) - gender-neutral & inclusive of all family types, incl. Parental Return To Work & Keeping In Touch Program

    • Life Leave up to 40 days p.a. for significant personal reasons

  • Flexible Working Policy

  • Employee Assistance Program

  • VIDA - An AI tool to support you working safely remotely

  • Generous allowances for:

  • Workspace Benefits incl: Macbook & accessories, initial $2,000 for home workspace and IT equipment + $800 every 2 years + up to $75/mth phone/data/internet.

  • Shared office support

  • Regular all-org and team meetings & retreats

  • Learning & Development Program incl. a professional development budget for you

  • Coaching & manager support with regular 1:1 meetings

  • Annual performance & development reviews with 360 feedback

  • A co-developed work plan to ensure clarity on your role & key responsibilities

  • We provide our staff with a voice on issues that concern them via consultation, e.g. JEDI caucuses, working groups, slack channels, surveys and meetings.

Removing bias from the hiring process

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Removing bias from the hiring process

  • Your application will be anonymously reviewed by our hiring team to ensure fairness
  • You’ll need a CV/résumé, but it’ll only be considered if you score well on the anonymous review

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