About the PRI

The PRI is the world’s leading proponent of responsible investment. It works to understand the investment implications of environmental, social and governance (ESG) factors and to support its international network of investor signatories in incorporating these factors into their investment and ownership decisions.

The PRI’s three distinct capabilities relate to the core elements of the PRI’s approach to achieving a sustainable financial system.

• Translate RI (Responsible Investment) thought leadership into insights and practical support that is tailored to what signatories need to progress their RI practice.

• Convene our vast network to create opportunities for collaborative action.

• Harness our global scale to influence policymakers and regulators to effect system change.

Job Description

As the Growth Marketing Manager, you will work with the Head of Digital Marketing to evaluate, plan and develop opportunities for the PRI’s commercial growth via marketing.The Growth Marketing Manager will work largely across our flagship events including PRI in Person as well as our Academy training arm, plus generating new signatory growth in emerging markets.This role will work across web, email, social, and paid channels to execute the intended strategies for growth. As well as working with colleagues in the Digital Marketing Team, this role will work with colleagues across the events, Academy, and Responsible Investment Ecosystem teams to understand objectives and audiences for the campaigns.

Responsibilities

• Work with the Head of Digital Marketing to develop and deliver the commercial aspects of the PRI marketing strategy

• Work with senior stakeholders to support the development of new revenue opportunities – e.g. sponsored webinars, awards, events, etc.

• Analyse and enhance acquisition funnels to acquire new users effectively, reporting on learnings and recommendations for future growth.

• Manage and deliver content across paid channels as well as content on owned channels that support commercial endeavours

• Create commercial marketing content – for example messaging, email writing and ad-hoc social post development

• Support the work to build and foster partnerships with appropriate third-party organisations.

• Assess the landscape for new technology and opportunities to support the improvement of commercial marketing.

Person Specification

• Bachelor’s degree in English, Marketing, or a related field (or equivalent experience).

• Demonstrable proven professional marketing experience, including significant time spent working with B2B or finance brands.

• Strong eye for detail and ability to proofread and edit complex text.

• Advanced knowledge of PPC, paid social media and other paid channels.

• Experience of driving partnership marketing campaigns

• Experience with analytics – providing end-to-end campaign reports.

• Able to translate analytics for colleagues without a marketing background and make recommendations.

• Strong written and verbal communication skills.

• Self-starter with excellent time management skills and attention to detail.

• Understanding of how to optimise written content for digital campaigns.

• Solid understanding of good social content that is likely to convert.

• Proven results in customer acquisition

• Experience working on new product launches, market sizing and showing the results. 

• Experience working on a B2B campaign for a professional audience.  

• Knowledge of ESG and Financial Services is a bonus.

• A collaborative and consultative approach to working with others & committed to fostering an inclusive environment.

We particularly welcome candidates from under-represented groups, including Black, Asian, and other People of Colour, those with visible or non-visible disabilities, LGBTQ+ candidates and those who are neurodivergent.

The PRI is committed to offering flexibility to our employees, both formal (e.g. part-time work) and informal (e.g. a shift in hours to accommodate caring responsibilities). Please talk to us about how we could make this role flexible for you.

N.B. - The PRI reserves the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities.