About Us

At W&P, we’re working to build a happy, healthy, sustainable world, beginning in every kitchen. We design products that improve the way we eat and drink everyday. From morning coffee to lunch in the park to evening cocktails, our essentials solve problems for real life, elevate the everyday, and make it simple to do good. 

About the Role

W&P is seeking a highly creative and self-motivated Marketing Associate to assist in developing and executing content across owned marketing channels. The Marketing Associate will be responsible for implementing W&P’s content strategy, overseeing content creation for social, email, SMS, influencer, affiliate, and web. This is an exciting, hands-on opportunity for a hard-working, creative person to create engaging content at an innovative, design-forward brand. 

This role reports to the Director of Marketing and can be fully remote (US-based) or work out of our coworking spaces in NYC. 

Responsibilities

• Manage our social media calendar, inclusive of planning and posting daily content in line with the annual marketing calendar and replying to consumer questions and partnership inquiries

• Management of influencer and affiliate relationships, including overseeing product gifting, content creation, UGC catalog, and performance tracking, and launching our first VIP program

• Build and test email & SMS campaigns, working with our in-house Design Team to develop creative assets

• Analytics reporting on owned channel performance (social, email, sms, influencer, affiliate, and web) and strategies for growing lead gen, engagement, web traffic, and revenue

• Assist in styling and managing photo/video shoots with in-house Visual Media team to build marketing content

• Optimize e-commerce website and Amazon experience, liaising with web agencies to update product assortment, messaging, imagery, and shopping experience to support innovation launches and marketing initiatives

• Create sell sheets and assist with sales presentations to support new product launches

• Execute small-scale marketing and administrative needs for the Marketing team

About You

• 2-3 years of professional experience in marketing and/or content development

• Excellent writing and copy-editing skills with great attention to detail and grasp of brand voice

• Strong creative eye and knowledge of how to identify and create on-brand assets and materials

• In-depth understanding of social media platforms (Instagram, Facebook, Pinterest, LinkedIn, Twitter, YouTube, TikTok, etc.) with an ability to think creatively about how to leverage each platform for effective storytelling moments

• Experience creating or overseeing content across owned channels (social, email, sms, web)

• Experience collaborating cross-functionally and briefing design and photography teams to build marketing campaigns

• Effective problem-solver, well-versed in communicating with tact, grace and empathy when managing relationships with customers and brand partners

• Awareness of channel specificity and able to move from the creative side of marketing to analytical thinking

• Exceptionally organized and process driven

• Interest in the food, beverage and wellness industries with a pulse on emerging trends 

• Eagerness to learn and grow across all marketing disciplines