Senior Content Designer

Equality and Human Rights Commission

  • Team: Content and Channels
  • Grade: Senior Associate (SEO)
  • Salary: £38,990.64 (pending pay award for 2022/23)
  • Location: Manchester. With occasional travel to other locations to meet business needs
  • Closing: 11:59pm, 18th Sep 2022 BST

Job Description

About us

We are Britain’s national equality regulator and a United Nations accredited ‘A status’ national human rights institution.

We uphold people’s rights without fear or favour. We use the full force of our legal powers to defend people from unfair or unequal treatment and to challenge breaches of the law. We advise on developing laws and provide guidance, training and support to enable compliance.

We bring people together to create change. We work with employers, governments and a wide range of organisations, to promote understanding of equality and human rights and we support them to make improvements in practice.

Our new strategy for 2022-25 gives us a strong platform to show that we will use our powers to protect and promote equality and human rights, and that we have identified the main challenges in society where we can make a difference in our role as a regulator.

Overview of the role and responsibilities

Working as a Senior Content Designer at the Equality and Human Rights Commission, you will write, develop and optimise fantastic content for a range of digital channels, ensuring it’s clear, engaging, creative, thoughtful and accessible.

Already a highly-skilled and experienced content creator and copywriter, you will take pride in the simple, beautifully crafted content you produce, and bring an energy to help others reach the same high standards – and beyond.

Your strong desire to ensure quality, usability and consistency for our audiences will reach across external-facing digital channels, to include web content, online and offline publications, email marketing and social media.

You will be a flexible and collaborative self-starter who needs minimal supervision when it comes to content production. When it comes to framing complex issues, you’ll have a sharp sense of propriety and sound judgement: an eagle eye for risk.

Highly organised, you will be skilled in planning your own workload and working flexibly to meet competing demands and deadlines.

The successful candidate will help upskill colleagues and create a transformative culture in which everyone strives to deliver the very best content there is - and to make a real difference to people’s lives.

You will work in a way that displays a high degree of flexibility, accountability and initiative and is in keeping with our values of fairness, dignity and respect.

You will:

  • Write best-in-class copy and fastidiously edit, proofread and optimise content across a range of channels – including long-form publications, web pages, social media and newsletters.

  • Discover, design and deliver clean and intuitive digital experiences that audiences will love.

  • Plan how pieces will appear on different channels, including interface features, page structure, images/video and wireframes.

  • Craft elegant and usable copy of all kinds - from long-form to link text - with an eye for design and placement.

  • Make complex issues easy to understand and work with subject matter experts to ensure accuracy, validity and consistency of content.

  • Commission, procure and help produce creative and fully-accessible multimedia content, including interactive publications, video and graphics.

  • Manage external suppliers to ensure projects are completed to a high standard, on time and on budget.

  • Demonstrate applying accessibility best-practice and stand ready with neat solutions for accessible content, so we can always lead by example.

  • Manage the delivery of major publications, including annual reports, and legal guidance.

  • Work with colleagues to capture their thoughts, needs, insight and evaluation data, so you can propose and create impactful content.

  • Evaluate effectiveness and monitor industry and technological developments, so our digital presence is improving all the time.

  • Elevate product quality: you know and define what ‘good’ looks like and your job is to help us deliver it.

Team Responsibilities

This is a key role within the Communications Directorate of the Equality and Human Rights Commission, working across delivery teams and in close partnership with colleagues throughout the organisation.

You will apply best practice in content and user-centred design to help us publish, post and send first class digital content. You will line manage at least one content officer.

The key responsibilities for this team include:

  • Managing our websites and digital channels.

  • Writing, creating and optimising digital content - including corporate publications and reports.

  • Ensuring digital content is elegant, relevant, and works for our business and users.

  • Making complex legal and policy issues easy to digest.

  • Increasing the number of people reached through our digital presence.

  • Understanding our target audiences, users and the best ways to reach them.

  • Providing SEO expertise and improving social media engagement.

  • Using analytics data, user research and evidence to inform our content.

  • Prioritising, troubleshooting and dealing with complex requests.

  • Keeping on top of digital trends and developments, so our content is constantly improving.

  • Working at pace to deliver projects with multiple competing deadlines.

  • Helping develop, improve and apply brand, style and tone of voice guidelines.

Knowledge, Skills and Experience

The role requires a best-in-class copywriter and fastidious lover of language and grammar, with strong instincts for grabbing audiences. You’ll love to craft elegant and usable copy of all kinds - from long-form to UI copy, link text and microcopy.

You’ll also need a designer’s eye for clean visuals and a strong background creating clear, effective, beautiful and relevant content for all kinds of channels: online and offline, and across both mobile and web interfaces. You’ll enjoy crafting graphics and images too, and working with video content.

You’ll need a passion for delivering the best possible content for users and will have a portfolio of impactful work to show for it. You’ll feel comfortable picking up new, relevant design tools and leading the way in using them.

Knowledge, Skills and Experience required include:


  • Outstanding writing and editing skills, with an understanding of conversion copywriting best practice across digital platforms.

  • Relevant qualification or extensive experience creating and editing content for websites and other online channels.

  • Experience using a content management system (CMS), e.g. Drupal.

  • Razor-sharp attention to detail and an ability to see beyond line-editing to bigger issues with content.

  • Highly skilled at applying accessibility best practice and presenting agile solutions for accessible content. Knowledge of the Web Content Accessibility Guidelines (WCAG 2.1).

  • Familiarity with common style guides and editorial standards.

  • Excellent organisation, time and project management skills

  • Experience and knowledge of SEO and analytics tools.

  • Excellent IT skills and ability to use, or learn quickly how to use, a range of software, including:

    MS Office, Google analytics, HTML, email newsletter software, survey and online forms software, photoshop and other Adobe editing tools.

  • Strong verbal communication and interpersonal skills. A track record advising on content design approaches and persuading others to optimise content for users.

  • Experience working through the whole life-cycle of content projects.


  • Demonstrable understanding of content marketing.

  • Line management experience.

  • Experience managing external suppliers, budgets and contracts.

  • Experience leading the production of corporate documents, like Annual Reports and Business Plans.

  • Experience using email marketing platforms or working on intranets.


In addition to a competitive salary, we offer a range of benefits including flexible working patterns, 30 days annual leave plus 8 bank holidays (full time FTE), access to the Civil Service Pension Scheme and partnership pension schemes, and enhanced parental leave benefits. More information can be found in the candidate pack.

How to apply

If this sounds like the role for you, please review the attached Candidate Pack or more information and submit your application today!

If you have any questions, please contact Cihan Seabright – or 07870 491253.

Guaranteed Interview Scheme

As a Disability Confident Leader, the Equality and Human Rights Commission offers an interview for people with disabilities (as defined by the Equality Act 2010 and The Disability Discrimination Act 1995 (Amendment) Regulations (Northern Ireland) 2004) and who meet the minimum criteria for this appointment.

Where high numbers of applications are received, the candidates that best meet the minimum criteria for the role may only be invited to interview. If you wish to apply for consideration under this scheme, please complete the appropriate section on the online application form. This will enable us to make the appropriate arrangements, if necessary.  

If you require an alternative accessible version of the application form or wish to discuss your application or reasonable adjustment  – please contact us by email at or by telephone on 0161 829 8100.

Diversity in our workforce

At the Commission, we are proud of our respectful workplace that values the contribution of all our staff, whatever their background.  We do not tolerate discrimination or harassment. Our recruitment decisions are based on fair, open competition, with appointment on merit. We welcome applications from everyone to ensure we achieve a balanced representation in our workforce in all grades.

Removing bias from the hiring process

  • Your application will be anonymously reviewed by our hiring team to ensure fairness
  • You won't need a CV to apply to this job

Applications closed Sun 18th Sep 2022


Removing bias from the hiring process

  • Your application will be anonymously reviewed by our hiring team to ensure fairness
  • You won't need a CV to apply to this job

Applications closed Sun 18th Sep 2022