Duration: Permanent  

Salary: Circa £50,000 per annum

Hours: 35 hours per week. Other flexible arrangements will be considered.  

Disclosure Level: Basic. This role involves no direct or indirect work with children  

Reports to: Head of Soccer Aid   

At the UK Committee for UNICEF (UNICEF UK), we pull together to achieve the best possible results for children in danger around the world. We believe in an inclusive workplace and in the power of fulfilled colleagues who share the same values and goals, enjoy their work and are motivated to do their utmost for children. 

Our work is guided by the UN Convention of the Rights of the Child (UNCRC) and the Sustainable Development Goals (SDGs), which recognise the universality of children’s rights. 

ABOUT THE TEAM 

The Soccer Aid Team is a project team that brings together key specialisms from across the organisation to deliver Soccer Aid for UNICEF. The multi-functional team works with departments across UNICEF UK and stakeholders at ITV, Initial and Soccer Aid Productions* to deliver UNICEF UK’s biggest public fundraising campaign to help give children the best possible start in life. 

*UNICEF UK has partnered with Triple S Sports and Entertainment Group to create Soccer Aid Productions Ltd (SAP Ltd) to deliver the commercial elements of the campaign.  

ABOUT SOCCER AID FOR UNICEF 

Soccer Aid for UNICEF brings together two teams of celebrities and football legends from England and the World XI FC for the biggest celebrity football match in the calendar, broadcast live on ITV. The event started in 2006 taking place every two years and since 2018 has taken place annually. Since its inception, Soccer Aid has raised more than £90million for UNICEF UK, helping to protect the right to play for every child worldwide. 

ABOUT THE ROLE 

The Senior Project Manager will work closely with teams across UNICEF UK, ITV, Initial and Soccer Aid Productions to oversee the delivery of all on-air TV fundraising. This includes setting up our donation platforms, introducing new and innovative ways to donate and ensuring integration with UNICEF UK systems and processes.  

The role requires strong attention to detail and excellent project management skills, with the ability to thrive in a fast-paced environment. This is a collaborative role working with multiple colleagues and stakeholders to execute all on-air TV fundraising, delivering efficient, compliant and excellent user journeys which maximise donations and income for children.  

WHAT WE WILL EXPECT YOU TO ACHIEVE 

• Lead the Interactive workstream working in collaboration with ITV Commercial and donation platform providers. This includes overseeing the delivery of all on-air fundraising opportunities, including the set up and delivery of three donation platforms (SMS, online and telephone) and working with UNICEF UK’s Information workstream to ensure activity is compliant and donor journeys are best in class.  

• UNICEF UK lead on delivery of Soccer Aid Week activations, working with multiple TV production companies and ITV to integrate fundraising and cause messaging, brief participating talent and to maximise fundraising opportunities on ITV.  

• Lead the project management of the appeal film workstream to support the planning and delivery of cause led films, working closely with our production company and UNICEF UK colleagues. This includes management of the appeal film sign off process and close collaboration with our International Programmes team.   

• Identification and generation of new income opportunities to primarily feature on-air, which generate donations from new audiences, such as prize led incentivised giving.  

• Lead planning and delivery of specified Soccer Aid for UNICEF match week activities, including players training week, in stadium activations and staff briefings.  

• Lead the collation and interpretation of campaign insights post-event, identifying learnings and recommendations for future years. 

• Six-figure budget management including reforecasting, monitoring and cost saving for multiple workstreams of the campaign and timely processing of invoices.  

• Support in delivering the UNICEF UK’s Soccer Aid strategy; delivering more income and reach, while also building brand awareness.  

• Senior project management of the Soccer Aid for UNICEF campaign. 

• Demonstrate and model a commitment to our shared values, behaviours and inclusive practices (known as Our Shared Commitment) in all aspects of your work. 

BEHAVIOURS, EXPERIENCE AND SKILLS 

This section contains the essential behaviours, experience, knowledge and skills needed in order to be effective and successful in this role. All criteria in this section are essential 

EFFECTIVE BEHAVIOURS  

Supporter driven and mission aligned  

• Is committed to children and their rights and motivated to work towards achieving a world that is fit for every child.  

Communication  

• Conveys complex or difficult ideas using a variety of methods to engage an audience and win understanding and support.  

• Anticipates and responds to the needs of an audience, adapting content, style, language and use of channel to deliver maximum clarity 

• Works collaboratively with all stakeholders, drawing connections and encouraging cross-organisational working  

Collaboration 

• Consults others and shares expertise, know-how and ideas with colleagues for best results  

• Values diversity, respecting and drawing on colleagues’ different perspectives, skills, experience and knowledge 

Creating and innovating  

• Contribute ideas, approaches and insights that enable innovation.  

• Scans the external environment for trends, insights, ideas and best practice that could benefit Unicef UK’s work  

• Uses in-depth knowledge of supporters, the market and the charity sector to predict future trends that impact upon supporters and their support  

Efficiency and effectiveness  

• Manages conflicting priorities to ensure that objectives are achieved, and deadlines met  

• Suggesting simplifications to overly complex ways of working to improve results 

• Systematically plans projects to maximise performance and cost-effectiveness  

• Anticipates risks and puts plans in place to minimise their impact 

• Evaluates work, learns from results and adjusts strategies to provide the best results for children 

Results focussed 

• Prioritises and sustains focus on work that will have the greatest impact on agreed aims   

• Reviews results and extracts learning to optimise future performance  

• Anticipates internal/external challenges that could impact Unicef UK’s work and adapts approach accordingly 

Resilience  

• Thrives in a rapidly changing working environment.   

• Prioritises and sustains focus on work that will have the greatest impact on agreed aims. 

RELEVANT EXPERIENCE  

• Experience of or demonstrable understanding of large-scale fundraising campaigns  

• Formal experience of best practice project management 

• Strong financial management, planning and monitoring skills 

• Experience of managing donation giving channels (e.g. online or SMS platforms). 

SPECIFIC KNOWLEDGE AND SKILLS  

• Ability to handle and prioritise a varied workload and anticipate challenges before they arise.  

• Effective project management skills, dealing with all requirements including development, delivery, monitoring, and reporting  

• Communicating effectively with internal and external stakeholders and developing strong relationships to deliver objectives  

• Specific knowledge of mass public-facing fundraising appeals or campaigns; both the broadcast & charity sectors and the opportunities and challenges they present.