About EngineeringUK 

We want to drive change so more young people choose engineering and technology careers. In the UK, we don’t have enough engineers and demand is going up. So, we need more young people to realise there could be a future for them in engineering and technology. To really thrive, we need a stronger, more representative workforce and for that we have to do things differently to make engineering more appealing. 

We are a not-for-profit working with hundreds of organisations across business, education, professional institutions and the third sector so we can all grow the future talent pool together. We drive that collective effort through research and evidence, leadership, activities for schools and advocacy, with a focus on long-term sustainability.   

We guided by a series of values that we apply to all our activity: 

• We are inclusive and care about diversity. We understand that we have different needs and create opportunities for everyone's voice to be heard 

• We are collaborative. We listen, share and work in partnership to achieve our vision 

• We are curious and keen to learn. We challenge ourselves and others to innovate and experiment 

• We are insightful. We evaluate what we do and draw on research to make decisions and to improve our collective understanding 

• We are driven by a strong sense of purpose. We are determined to make an impact and achieve our goals 

About the role 

The Marketing Communications Manager is responsible for the strategic delivery of strong marcomms campaigns and content creation that help meet programme targets, raise the profile of our work and drive increased targeted engagement with our programmes and services.  

Your main focus will be on programmes to engage our schools audiences, including teachers, careers leads and young people. You will also drive engagement with organisations that run STEM outreach activities to help make all schools outreach more impactful.  

In your role you will manage recruitment campaigns and marcomms for EUK Education (our schools-facing brand) and associated programmes (such as Big Bang). You will also manage social channels, web editing and some design elements, as well as supporting on wider marketing communications to our corporate audiences. 

Reporting to the Senior Marketing Communications Manager, you will work with communications colleagues and project teams to develop engaging content, compelling messaging and high impact campaigns that drive audience engagement with our offer.  

The role is London based at the EngineeringUK offices at 10 Lower Thames Street, London EC3R 6EN and may involve some travel in the UK. We believe that hybrid working has many benefits and are pleased to offer flexible working with a baseline of 2 days (or 40%) a week in the office and core hours of 10am to 4pm.  

Role responsibilities 

This is a wide-ranging role supporting marketing communications across the team’s programme of work as required. The main responsibilities are outlined below but as a small team we have to be flexible in what we do to focus on priorities and ensure we deliver across a range of programmes and projects. 

We will assign programmes across the team in line with our strategic priorities. For assigned programmes, you will work alongside project/programme teams and:  

• Lead the development and management of strategic marcomms plans, proactive recruitment and marketing campaigns and associated budgets  

• Manage the activation of integrated marcomms plans to meet project, programme and organisational KPIs and targets 

• Lead implementation of the communications video strategy, creating and exploiting short-form content 

• Manage subscriber communications, social media presences and the development and production of branded assets and collateral 

• Act as comms expert within project teams where you are the Comms lead 

• Manage the development and production of branded assets and collateral, both via agencies and independently 

• Leverage data insight to maximise engagement with content and campaigns and lead on campaign and performance reporting 

• Lead on the optimisation of website content and user experience 

• Work collaboratively across the communications team and wider EngineeringUK to monitor and meet relevant comms objectives and support organisational KPIs 

• Work in line with EngineeringUK values and support achievement of our organisational objectives  

• Undertake any training and development as required for the role  

• Any other duties and tasks as directed and required by your line manager  

This is a general guide to the key responsibilities of this role, it is not exhaustive. Similarly, the amount of time that you spend on various aspects of the role may vary.   

Person specification 

Essential skills/competencies 

• Proven experience of developing, planning and executing effective marcomms campaigns, including monitoring, analytics and reporting against targets 

• Experience of schools/teacher-focused marketing communications 

• Strong understanding and experience of digital communication methods, including CMS, social, e-marketing platforms, Google Analytics, SEO 

• Experience of creating digital marketing content and managing design and production processes  

• Ability to think creatively and innovatively whilst working under pressure 

• Strong attention to detail, ensuring high quality outputs are delivery on deadline and to budget 

• Excellent relationship management skills and experience of successfully managing external agencies 

• Ability to work independently and flexibly in a rapidly changing environment 

• Excellent communication skills, both written and oral 

• Commitment to our mission and values, you will be able to engage with our values and work in a way that supports our commitment to equity, diversity and inclusion  

Desirable skills/competencies 

• Experience of AEO/GEO and AI for marketing communications 

• Strong analytical skills, turning data into insights 

• Video editing skills 

Education/level of experience 

• A professional marketing or communications qualification is desirable but not essential for this role 

• This role would suit candidates with several years of solid marketing communications experience, ideally including some experience at manager level 

EngineeringUK is committed to being an inclusive workplace, where everyone feels they belong.  This is supported by the dedicated work we are doing to ensure our policies and practices are inclusive and that our staff are trained to be able to fulfil this commitment.