We're looking for a creative and driven Content Officer to join our growing Marketing and Communications team and help bring those stories to life. 

In this role, you'll create engaging content that showcases the impact of our programmes and strengthens our brand across a wide range of audiences. From creating short videos and case studies to capturing authentic stories from young people, educators and partners, you'll play a key role in helping us connect with stakeholders and grow engagement. 

Working closely with colleagues across the organisation, you'll develop content for campaigns, our website, social media and other channels, ensuring stories are adapted and repurposed to maximise their reach and value. You'll also use audience insights and performance data to continuously improve the effectiveness of our content and communications. 

We're looking for someone with strong storytelling and content creation skills, who enjoys building relationships and spotting opportunities to tell compelling stories. You'll be organised, proactive and comfortable coordinating multiple projects, with a genuine enthusiasm for creating content that makes a difference. 

As a remote-working organisation, we offer flexibility alongside regular opportunities to come together as a team. If you're passionate about creating meaningful content and want your work to have a positive impact on young people and communities, we'd love to hear from you.

Role purpose 

To lead the creation, development and optimisation of high-quality, audience-targeted content that supports marketing campaigns, strengthens brand awareness, and enhances engagement across a growing and increasingly diverse range of stakeholders. 

The role will address current capacity gaps within the Marketing and Communications team by generating, repurposing and managing multimedia content that supports programme promotion, brand storytelling and organisational positioning. 

Key responsibilities 

Campaign Support: 

• Work closely with the wider Marketing and Communications team to provide content for campaigns and central communications  

• Support delivery of increased campaign volume, scale and impact  

Content Optimisation and Repurposing: 

• Repurpose content into multiple formats for use across channels (social, email, web, campaigns etc.)  

• Ensure content is effectively reused to maximise reach and value  

• Maintain a pipeline of diverse content to support audience segmentation  

Content Creation and Development: 

• Develop multi-format content (video, written, visual, digital) tailored to different audiences and sectors 

• Generate evergreen content that can be reused and adapted across campaigns and channels 

• Produce content that supports strategic content aims 

Stakeholder Engagement: 

• Build and manage relationships with internal and external stakeholders to generate authentic, impactful content  

• Facilitate user-generated content, including youth voice and partner contributions  

Insight and Continuous Improvement: 

• Gather feedback from stakeholders and audiences to refine content effectiveness  

• Contribute to test-and-learn approaches to improve engagement and conversion  

• Monitor performance indicators such as engagement rates, CTRs and website traffic 

People management responsibilities 

• No direct line management responsibility  

• Will support coordination of contributors (internal staff, partners, freelancers where applicable) 

Skills and experience – essential 

• Ability to coordinate multiple projects and deadlines 

• Experience in content creation across multiple formats (digital, video, written)  

• Strong copywriting and storytelling skills  

• Ability to tailor content to different audiences and sectors  

• Experience working with stakeholders to generate content  

• Understanding of marketing and communications principles  

Skills and experience – desirable 

• Experience capturing content on location  

• Experience with brand development and positioning  

• Knowledge of content performance analytics  

• Experience in education, youth, or sport sectors