THE ART FUND

JOB DESCRIPTION

Job Title

Senior Manager: Corporate Partnerships

Term

24-month fixed term contract, 0.8 FTE with option to consider

full-time

Department

Development

Reports to

Director of Development

Purpose of Role

To contribute to Art Fund’s ambitious fundraising targets by developing the Corporate National Art Pass – Art Fund’s corporate membership programme – and identifying wider partnership and sponsorship opportunities, enabling businesses to inspire engagement with art and culture and align with Art Fund’s charitable mission.

In this role, you will lead the development and delivery of the corporate membership scheme with a focus on enhancing the offer and strengthening corporate relationships, promotion and securing new clients. You will also identify, shape and take forward wider opportunities for corporate alignment with Art Fund and our charitable programme. You will implement a longer-term strategy to hone Art Fund’s corporate offer, contributing to our goal to increase funding for museums and galleries across the UK.

As a member of the Development (fundraising) team, you will work closely with the Director of Development and Art Fund’s wider National Art Pass marketing team. You will oversee and collaborate with the Development Coordinator, responsible for administration and pass fulfilment for clients and employees.

Key Accountabilities

Leading the Corporate National Art Pass scheme

-        Manage a first-class client experience from initial enquiry to membership renewal. Includes implementing a customer journey of communications for the full membership cycle, with stewardship tailored to the needs and profile of each client.

-        Implement new strategies to ensure membership fulfilment is efficient and cost-effective, working closely with the Development Coordinator and colleagues in the National Art Pass team and advocating for the programme through a new CRM process.

-        Responsibility for budgeting and forecasting with control of expenditure, monitoring income and reporting progress against income targets.

Enhancing Art Fund’s corporate offer

-        Undertake comprehensive market research to benchmark against corporate membership schemes in arts and culture and beyond, identify barriers to sales or marketing opportunities and use insights to hone Art Fund’s USP for corporate partnership.

-        Develop and lead a compelling content strategy designed to increase employee engagement with the ways they can use the National Art Pass, impact for staff wellbeing and inspiration, the work of Art Fund and the museums they help us to support.

-        Harness wider fundraising, programmes or marketing activity to add value to the membership and cultivate corporate relationships more broadly – such as museum events, brand partnerships or digital content.

-        Capitalise on wider improvements to the National Art Pass that would enhance the membership offer, efficiency and experience.

Income growth

-        Increase member engagement to support retention, proactively seeking opportunities to maximise income potential from each CNAP client – such as tailored communications, presentations and a presence at employee benefits fairs.

-        Implement a strategy for recruitment by increasing the visibility of CNAP online and in print, building a prospect pipeline, devising and delivering pitches to decision makers and influencers, and negotiating contracts and terms to secure new members.

-        With the Director of Development, colleagues and consultants, explore wider opportunities for corporate support and alignment with Art Fund’s charitable activity and funding programmes.

-        Define the longer-term potential of Fund’s corporate offer by identifying Art Fund assets, contributing to their definition and valuation, undertaking research and building a prospect pipeline that aligns with Art Fund’s charitable mission, programme and values.

Other Activities, Duties and Responsibilities

• Contribute to the overall delivery of the work of the Development team.

• Other duties as requested by Director of Development from time to time.

• Proactively contribute to Art Fund’s fundraising and National Art Pass marketing strategies.  

• Work within the guidelines and policies as set out in the Art Fund staff handbook.

• Actively participate in the wider life of the Art Fund.  

• Will be required to work on morning or events outside normal working hours on occasion.

Line management responsibility for:

No direct line management required, but a ‘dotted line’ working closely with the Development Coordinator, the post responsible for administration of the Corporate National Art Pass – ensuring accuracy and efficiency in the provision of passes, signing of contracts, financial reconciliation and other areas of delivery.

Works closely internally with:

Development team, Audiences & Engagement team (includes National Art Pass team), Finance Team

PERSON DESCRIPTION

Experience

·    Demonstrable experience of managing, negotiating and liaising with external partners and organisations

·    Demonstrable experience of B2B sales or marketing experience

·    Direct experience of creating, pitching and securing sponsorship or partnership deals with companies

·    Proven experience of the creative industries or professional service sectors

Knowledge

·    Excellent understanding of corporate motivations in relation to employee benefits, Corporate Social Responsibility and recent trends.

·    Detailed knowledge of GDPR regulations and best practice in managing individual data.  

·    Knowledge and experience of relationship management databases (CRM).  

·    IT literacy (Word, Excel and Powerpoint) 

·    Working knowledge of the breadth of UK museums and galleries

·    Understanding of the needs and challenges facing the UK museum and gallery sector 

·    Knowledge of employee benefits providers

Qualifications

No specific qualifications are required for this role, the knowledge and skills/abilities/competencies below capture the requirements of the role.  Qualifications may be used as supporting evidence for these sections if you feel they are relevant and appropriate.  

·    Project Management

·    Corporate Fundraising

·    Marketing qualification

Skills/Abilities/Competencies

·       Proven experience of successfully collaborating with colleagues to meet goals. 

·       Strong project and stakeholder management skills

·       Ability to prioritise, and manage own workload with minimal supervision

·       Ability to analyse information and results, to turn insight into action

·       Excellent influencing and negotiation skills, and commercial acumen.

Personal Attributes

·       Excellent communication and interpersonal skills, both written and verbal

·       Highly motivated and organised

·       Proactive and creative approach

·       Enjoys building relationships with a variety of people and types of organisations

·       A passion for arts and culture