Job summary

Following the launch of a newly developed Fundraising Strategy, this exciting new role will lead on developing and implementing a new Supporter Engagement and Legacy strategy in support of our organisational ambition to double voluntary income.  

The role will bring depth, breadth and scale to our latent individual giving programme, generating sustainable income from individuals, regular givers, online and offline campaigns and appeals, in memory giving and gifts in Wills to create brand loyalty, supporter engagement and maximise lifetime value.

The person

The successful candidate will combine strategic leadership with practical delivery expertise, bringing a solid track record of growing supporter engagement and fundraising income. You will need drive for initiative and growth, building on the foundations of a programme to share impact and deeper engagement with our broad supporter base.

In leading this area, you will have deep experience in and a passion for Individual Giving fundraising, bringing expertise and ambition to Whizz Kidz. You will have a good awareness of acquisition and strong experience of retention, leading on creating and embedding annual plans and integrated campaigns targeting different audience and income steams

You will understand the principles of the legacy proposition, marketing and administration to build our reach and pipeline. You will enjoy working in a truly collaborative environment, working closely with a marketing team aligned around the same strategic goals

You will also be a self-starter, excel at building relationships with colleagues and supporters to drive the programme forward.  Most importantly, you will have the proven drive and evidenced results to achieve huge impact for young wheelchair users.

Key accountabilities

Strategy

• Develop and implement our Individual Giving strategy to identify opportunities to increase supporter acquisition and retention by growing income from individuals and legacy prospects

• Work closely with Senior Engagement Marketing Manager to develop acquisition campaigns and appeals, increasing breadth and reaching new audiences

• Responsibility for driving individual giving income against set KPIs

• Produce, maintain and analyse annual plans, budgets and forecasting

• Identify opportunities for growth, innovation and diversifying income streams

Supporter Retention and Stewardship

• Lead on all retention programmes, including regular giving, upgrade and legacy marketing

• Design and implement supporter journeys, appeals and campaigns, using engaging and compelling audience led content and segmentations

• Build positive relationships with supporters, in memory fundraisers, legacy pledgers and executors where appropriate

Legacy Fundraising

• Develop legacy propositions and deliver marketing campaigns, working with supporters and solicitors to build awareness and continuously feed the legacy pipeline

• Work closely with our current legacy administrator to track prospects through the various stages of the legacy pipeline

• Lead on In Memory donations and celebration fundraisers, sharing the impact that such gifts have for young wheelchair users.

• Ensure sensitive and professional stewardship of legacy supporters and their families.

Data Management and Analysis

• Ensure clear and effective processes are in place for data management and analysis, ensuring that Whizz Kidz remains fully compliant with ICO, GDPR and fundraising regulations.

• Use recently commissioned supporter data and insights to inform campaign planning and segmentation.

• Support the development of supporter journeys through CRM systems

Relationship Management

• Build strong relationships with supporters and legacy pledgers.

• Coordinate campaign delivery with internal teams and external suppliers.

• Work closely with colleagues across fundraising, communications and services to build and promote campaigns and diverse ways to support Whizz Kidz.

Line Management

• Manage our Supporter Care function by ensuring processes are in place, clear objectives are agreed and opportunities for development are explored.

Person specification

Skills and knowledge

·     Extensive knowledge of, and a strong track record in delivering best practice across all areas of Individual Giving and Legacy Marketing.

·     Strong analytical skills with the ability to interpret data and translate insights into action.

·     Knowledge of GDPR, compliance within direct marketing and Fundraising Regulation.

·     Excellent written communication and copywriting skills - with the ability to clearly communicate cause and impact

·     Able to build strong relationships, internally and externally

·     Strong project management and budgeting skills with the ability to manage multiple priorities effectively.

·     Strong sense of initiative, can-do attitude and decision-making ability

·     Outstanding communication and influencing skills, both written and verbal.

 Experience

·     Significant experience of managing and delivering successful Individual Giving and ideally Legacy Fundraising programmes.

·     Proven track record of achieving income growth and supporter retention targets.

·     Experience of developing and implementing multi-channel supporter engagement, stewardship and fundraising campaigns.

·     Experience of managing campaign budgets and delivering a strong return on investment.

·     Experience of effectively managing agencies, suppliers and external partners.

·     Experience in implementing segmented supporter journeys

·     Significant experience in managing income and expenditure budgets, and forecasting.

·     Experience using CRM systems and supporter databases.

Personal qualities

·     Alignment with our values – young people focused, ambitious, inclusive and collaborative

·     Passionate about supporting young wheelchair users and creating societal change

·     The ability to inspire and engage colleagues, supporters and stakeholders in the value of building meaningful, long-term relationships.

·     A commitment to delivering exceptional supporter service and driving continuous performance improvement.

·     Goals driven and creative problem solver

Timeframes

Applications close on Wednesday 28th October at 11.59pm

Interviews

• Stage 1 online - 5th and 6th November

• Stage 2 in person, London Bridge Offices - w/c 9th November

Please note: This post is subject to a Basic level DBS Disclosure, which will be sought prior to the confirmation of a job offer.