Job title: Marketing Coordinator, Young People

Reports to: Youth Marketing Lead

Responsible for: Student Art Pass

Working pattern: Hybrid, minimum 2 days in office with regular travel in London/UK

1.      About my role

The Marketing Coordinator, Young People actively contributes to a programme of marketing activity that generates awareness, conversion and retention of Young People, including UK students. Playing a key role in coordinating seasonal campaigns and tactical marketing opportunities, ensuring that they are data and insight driven, inclusive, reflective and representative of the broadest and most diverse student audience.

Working with external agencies and internal teams you will support collaborative, cross organisation efforts to deliver marketing programmes and campaigns across a broad range of advertising and engagement channels including; email, social media, paid media e.g. search, social, freshers’ fairs.

Evaluate the success of campaigns and contribute to the continuous improvement of all

marketing activity.

2.     How we work

Collaborative & Inclusive

·       We work together to achieve success and make the most of opportunities           

·       We value contribution - ensuring everyone's voice is heard and everyone's experience matters

·       We keep up to date with internal and external activities - proactively reaching out and positively responding to requests for support

·       We care about each other, respecting and appreciating differences, so that everyone feels included

Curious & Innovative

·       We try new things     

·       We ask questions      

·       We encourage openness and ideas

·       We embrace change

Expert & Impactful

·       We do our best work, are clear on priorities and understand sometimes priorities change

·       We make decisions based on insights and measurable results                                

·       We communicate on a diverse range of subjects in ways that are accessible to everyone

·       We share our knowledge and expertise, and draw on that of others, to get things done

Trusted & Trusting

·       We're open and honest with each other, giving and receiving constructive feedback

·       We trust others to involve us at the right time                

·       We are trusted, and trust others, to do their best work and deliver on time

·       We celebrate success, learn from mistakes and have a no blame culture

3.     Key accountabilities

Coordination of marketing activity and campaigns.

·       Coordinate marketing activity and campaigns that are consistently fresh, timely, and relevant.

Ensuring a standard of excellence across all touchpoints including insight-led copywriting, content selection, design, data selection/segmentation, writing use cases.

·       Contribute to briefs for paid media and influencer campaigns. Report on outcomes, recommend and implement optimisation across all marketing activity.

·       Deliver reports and recommendations to measure campaign performance, make

recommendations to continually improve key metrics e.g. email open and click through rates and

conversion rates.

·       Create and develop contact segments and targeting based on specific campaign objectives, results and insight. For example, members newsletter and retentional email campaigns.

·       Undertake briefings for customer services on campaigns, and work with supporter services to

ensure any campaign promises can be fulfilled through our existing systems.

·       Coordinate thorough testing and approval for digital developments related to target market;

where appropriate work with suppliers on improvements and fixes.

Internal and external collaboration

·       Work with internal and external partners and museums to deliver an on-brand, relevant pipeline

of competitions, offers and paid opportunities for student members, developing and maintaining

an excellent relationship with stakeholders, and delivering insight-led, QA tested assets /

technical setup and campaign plan to support across website and marketing channels.

·       Work closely with the comms team and any relevant external stakeholders to share results,

informing future content ideas, and forward plan content in advance for email, and social

(primarily Instagram and TikTok).

·       Support Youth Marketing Lead in awareness driving and conversion campaigns to achieve

annual recruitment targets by coordinating recruitment and renewal campaigns to target groups.

Ensure effective and inclusive channel selection and creative approach.

Administration and relationship/product development

·       Support the Youth Marketing Lead with a range of administration tasks to help manage and

monitor budgets and invoices, raise purchase orders and liaise with the internal finance team or

suppliers to ensure timely payment.

·       Develop relationships with a broad range of agencies and suppliers on the Art Fund’s roster to

ensure that quality and service is delivered cost-effectively – including designers, copywriters,

printers, mailing houses, advertising or creative agencies, media agencies, brand partners and universities.

·       Research marketing and broader cultural trends to identify potential opportunities and risks.

Use 121s with line manager to champion your own learning and development, planning research

and training that will ensure your continued growth.

·       Support the Art Fund’s ambitions to be an inclusive organisation, open to everyone, by

considering equity of access and diversity when developing briefs or commissioning internal or

external creative work. Consider equity when developing partnerships or offers specifically or

looking at media and targeting approaches.

·       Alongside the Youth Marketing Lead, become an internal expert on UK Student / University

market, and support other colleagues wishing to work with or reach this market.

Other:

·       To work within Art Fund policies and procedures including, but not limited to, health and safety, data protection, sustainability, procurement, AI, technology and equality, diversity and inclusion

·       To actively participate in the wider life of the Art Fund

·       To undertake other duties as requested by the Art Fund from time to time

4.     About me

I have/I might also have

Knowledge

·     Understanding of media buying and digital landscape

·     Results orientated, with a good understanding of consumer marketing

·     Knowledge of using data and databases; especially those relating to not-for-profit sector

·     Highly competent at using MS Office programmes.

·     Knowledge of digital User Experience (UX/UI) best practices and methodologies

·     Knowledge of content marketing and SEO strategies

·     Familiarity with GDPR.

Skills 

·     Copywriting and editing skills

·     Excellent communications skills, both written and verbal

·     Good analytical and problemsolving skills, can demonstrate an ability to develop creative solutions and make recommendations on improvements

·     Acute attention to detail

·     Organised with the ability to handle multiple tasks simultaneously and prioritise accordingly

·     Ability to work under pressure and to deliver to deadlines

·     Good negotiation skills.

Experience

·      Minimum 3 years marketing experience in a charity or consumer environment

·      Experience in creating engagement programmes for young people

·      Demonstrable experience of working and liaising with external suppliers and agencies

·      Experience of digital advertising and e-marketing techniques

·      Experience of creating content for Instagram and email

·      Experience working with marketing automation tools to create segmented lists, build emails, and optimise programs

·      Experience of briefing and critiquing creative and design work.

• Experience of managing

consumer campaigns for

young people and/or students

• Experience of working with

ESP providers with html

• Experience of using Dot Digital

• Experience of developing

content for TikTok

• Experience of working on a

membership scheme.

Personal Attributes

·      Ability to work as part of a team, yet capable of working very well independently

·      Flexible and creative approach

·      Excellent interpersonal skills

·      A passion for delivering a programme for young people,

·      Great visual and design sense

·      Understanding/interest in cultural trends. and for museums and galleries and art in general.

·       Great visual and design sense

• Understanding/interest in

cultural trends.