Turn2us is a national charity tackling poverty and the structural causes of financial insecurity. We work with co-producers and partners to provide people in financial crisis with the means and agency to get back on their feet, build resilience, move forward with their lives and thrive.

As an equal opportunities employer, we are committed to equity, inclusion and diversity and the value people from different backgrounds bring to a team. If, like us, you believe everyone has the right to have enough to live on, and you are ambitious about eradicating poverty, join us and build your career with a charity dedicated to ensuring dignity and equity for all.

At Turn2us, we know that strong, data-led digital campaigns will take our work to the next level. Whether that’s helping new audiences find our tools and information, or generating income so we can offer even more support.

Straddling the worlds of communications and fundraising, the role will lead on digital content planning, performance analysis, and brand visibility, ensuring the organisation is agile in responding to emerging trends and opportunities. 

A key focus for this role will also be partnerships. We know that to extend our own reach as an organisation, we can’t work alone. If we’re going to grow, we need to be working with other organisations in our space, as well as influencers who can use their platforms to expand our reach.

This role will sit within our friendly, passionate Brand and Communications team, but will have a strong link to our expert Supporter Engagement team.

In terms of experience, we’re looking for a creative and analytical digital communications professional with experience in accessible content creation; campaign planning and evaluation; and working closely with cross-organisational teams to optimise content. If that sounds like you, we’d love to hear from you.

We offer flexible working patterns, both in terms of hours and remote working. Please note that all employees are required to work from the office a minimum of 1 day a week.

Some roles may be required to be in the office more often than others and this will be agreed with the hiring manager upon starting at Turn2us.

Please note that all job offers are subject to 2 – 3 satisfactory references and a disclosure satisfactory to Turn2us from the Disclosure & Barring Service (DBS).

Please read the Senior Digital Communication Officer job pack for more information.

Job Description

Job Title: Senior Digital Communications Officer                 

Department: Brand and Communications, Income & External Affairs                        

Reports to: Campaigns and Comms Manager (dotted line to Supporter Engagement team)

Location: Hybrid: Turn2us London Hub (Farringdon) & homeworking

Type of role: Full-time, permanent    

Purpose of the Role:     

The Senior Digital Communications Officer role is critical to expanding Turn2us’s digital reach: helping more people access our services, deepening supporter engagement, and driving income generation through innovative and data-informed content strategies. 

With a core focus on creating compelling, accessible digital content and building partnerships with influencers, this role aims to increase awareness and usage of Turn2us’s digital tools among priority audiences, while also supporting targeted fundraising and engagement campaigns. 

As a key contributor to the communications and supporter engagement functions, the role will lead on digital content planning, performance analysis, and brand visibility, ensuring the organisation is agile in responding to emerging trends and opportunities.

Key responsibilities and accountabilities

Content Creation & Management 

• Develop and deliver high-quality, engaging digital content across social media, email, website, and other platforms. 

• Develop content to increase awareness and usage of Turn2us’s digital tools, such as our Benefits Calculator, Grants Search and PIP Helper. 

• Create accessible multimedia content (e.g., videos, graphics) that aligns with Turn2us’s tone of voice and brand guidelines. 

• Collaborate with internal teams and external agencies to generate content ideas that highlight our impact and promote our services. 

Influencer Partnership Development 

• Identify, establish, and nurture relationships with influencers and content creators who align with Turn2us’s mission and values. 

• Design co-branded campaigns with partners to amplify our messages and drive engagement. 

• Monitor and report on the effectiveness of influencer partnerships to ensure a strong return on investment. 

Data-Driven Strategy 

• Use analytics tools (e.g., Google Analytics, social media insights) to measure content performance and user engagement. 

• Produce reports with actionable insights, making data-driven recommendations to refine digital strategies. 

• A/B test content and messaging to optimise reach and engagement. 

Supporter Engagement and Digital Fundraising 

• Collaborate with the Supporter Engagement team to develop and execute ~4 digital marketing/fundraising campaigns to supporters, including at least 2 per year focused specifically on recruiting 16-20k+ new supporters and £10k in new supporter income. (This target is attached to the campaigns, not this individual role) 

• Drive donor engagement through innovative content strategies, including donor storytelling. 

• Monitor performance metrics to enhance donor recruitment and campaign results. 

Team Collaboration & Leadership 

• Work closely with the Campaigns and Communications Manager to shape and implement the charity’s content strategy. 

• Provide guidance and mentorship to junior team members, freelancers, and volunteers. 

• Ensure compliance with GDPR and digital accessibility standards in all communications.  

These are the normal duties, which the Charity requires from the position. However, it is necessary for all staff to be flexible, and all employees will be required from time to time to perform other duties as may be required by the Charity for the efficient running of the charity. This Job Description is non-contractual. It will be reviewed from time to time and may be subject to change.

At Turn2us, we are committed to protecting personnel, children, adults, and service users from any harm arising from each other, themselves, our activities, or organisational failings whilst in contact with us. The post holder will be required to follow the safeguarding policy and will be responsible for integrating safeguarding into all aspects of their work. 

The post holder will be expected to ensure that their work complies with contractual terms and conditions, the Charity’s policies and procedures and key legislation, such as data protection and charity law.

 Person Specification

Skills:            

• Excellent written and verbal communication skills: ability to create clear, compelling, and accessible content for diverse audiences; strong storytelling abilities, with an ability to convey complex ideas and lived experiences in an engaging way. 

• Strong task management skills: ability to manage multiple deadlines and priorities simultaneously; strong ability to identify and address priorities within own workload, escalating concerns where necessary 

• Ability to work both independently and collaboratively and to take initiative within a small team environment. 

• Competency in using digital content creation tools e.g., Canva, Adobe Creative Suite, video editing tools.                                                                                

Knowledge:               

• Solid understanding of digital marketing principles: content strategy, social media trends, platform algorithms, and digital audience behaviours. 

• Strong understanding of accessibility standards and practices, and a commitment to creating inclusive communications  

• Strong understanding of GDPR best practice 

• Understanding of the UK social welfare context and/or financial hardship (or a commitment to developing this understanding). 

Experience:

• Creating and managing digital content:  Experience of producing accessible multimedia content such as videos and graphics, in line with brand and accessibility standards; using content to support fundraising or income generation (e.g. supporter acquisition campaigns, donor storytelling, or similar). 

• Digital campaigns: Demonstrated success in planning and delivering data-driven digital communications campaigns that increase engagement and awareness. 

• Analytics tools (e.g., Google Analytics, Meta Insights, Hootsuite, email marketing platforms) to monitor, evaluate, and optimise digital performance; experience of creating reports and sharing insights to create buy in for a proposed course of action. 

• Cross-team working: Experience of working collaboratively within a communications or marketing team and with cross-functional teams. 

• Identifying and escalating safeguarding concerns

Personal Attributes:

• Passionate about social justice and Turn2us’s mission to support people experiencing financial insecurity. 

• Creative and proactive, with a strong eye for compelling content and audience engagement. 

• Data-informed and results-focused, with a commitment to continuous improvement. 

• Diplomatic and solution-focused – committed to developing strong relationships across the organisation, and harnessing them to deliver strong results 

• Collaborative, open, and inclusive – committed to working with people from all backgrounds and communities. 

Turn2us is fully committed to equity, diversity and inclusion in our sector. We want this to be reflected in the diversity of the people who work for us and we are interested in applications from people from varied backgrounds.

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