Main Purpose

Be responsible for BUCS marketing and communication campaigns to increase engagement with stakeholders including students, members and fans, to raise BUCS’ profile and drive revenue.

Duties and responsibilities

1.    Graphic Design and Video Editing

• Provide high quality and engaging graphic design assets and short-form videos, to be used across BUCS digital channels.

• Create and present new concepts to the Marketing and Communications Manager and deliver where appropriate.

 2.    Marketing and Engagement

• Design and implement regular communications, through social media, website and email to members, students and other key stakeholders.

• Work with the Engagement Team to deliver multi-channel campaigns to improve engagement across all channels, including but not limited to, social media, email, website and our app, BUCS Play.

• Project manage creative briefs and production of marketing materials (including leaflets, posters, brochures etc), liaising with internal stakeholders, external designers and agencies.

• Lead the overall creative structure of the BUCS brand, to develop new and trendsetting content ideas consistently and proactively for all mediums.

 3.    BUCS Super Rugby

• Collaborate with the Engagement and Competitions teams to develop a content strategy for BUCS Super Rugby, to deliver engaging and effective content to the fanbase.

• Cover BUCS Super Rugby fixtures, including attendance at matches; creating and implementing exciting and engaging match-day experiences for fans.

• Manage the live stream of BUCS Super Rugby fixtures.

4.    Event Based

• Design our social and broadcast content strategy for in-person events e.g., BUCS Nationals, BUCS Big Wednesday.

5.    Reporting

• Manage and maintain regular reports on digital performance, to provide insight for internal and external audiences.

• Regularly review all content and digital platforms’ performance and recommend areas for improvement and growth.

 6.    Commercial

• Support the Commercial Team to acquire and retain commercial income through digital channels.

• Take part in new business ideation sessions to create viable digital activations for new and existing partners.

• Develop engaging content for students with our commercial partners.

7.    Other

• Manage and develop relationships with BUCS staff.

• Undertake duties as can be reasonably expected to ensure the smooth running of BUCS.

This role may involve weekend and evening work and overnight stays at BUCS events.