Role Purpose

The Digital Content Experience Officer is responsible for developing content throughout the organisation’s websites and digital product interfaces. They will focus on the content experience and end-to-end journey for users accessing and using the organisation’s digital products and services. They will ensure that content experiences align with GTC Scotland’s brand, values, and strategy.   

Role Specific Responsibilities

• Design and maintain content across the organisation’s website and digital product interfaces, ensuring content is easily understood, on-brand, accessible and optimised. 

• Design content to meet user needs and make complex language and processes easy to understand. 

• Use design principles and tools to build creative solutions for content, including multimedia and interactive content. 

• Work with HTML and CSS (where required) to enhance content and user experience.  

• Work with colleagues and suppliers to design and create new pages or sections for the website whenever necessary, ensuring brand/style guidelines are maintained. 

• Use data and insights from across GTC Scotland digital products to better understand user needs and expectations and help tailor their content experience accordingly. 

• Use Google Analytics and other tools to measure, analyse and report on digital activity, identifying ways to iteratively improve content. 

• Ensure content is accurate, compliant, and regularly reviewed. 

• Support UX research and testing, working with colleagues and stakeholders to understand user needs.  

• Work with web and UI developers to implement attractive and user-friendly solutions. 

• Contribute to UI design best practice, ensuring all digital designs and content meet usability and accessibility standards. 

• Perform other duties that may be reasonably required within the scope of your role as assigned to you.  

Responsibilities of All GTC Scotland Employees

• Commit to GTC Scotland’s values and principles

• Understand that our communities improve through the provision of strong and effective education, and you have a role in helping that happen

• Take ownership and responsibility through your work

• Be self-aware, understanding your own strengths and areas for development

• Be a restless learner, seeking opportunities for your own growth

• Deliver work effectively to ensure impact

• Work collaboratively to share and develop expertise

• Ask for help when you need it

• Be flexible and adaptive to meet our needs and those of our registrants

• Actively find and develop solutions to issues

Person Specification

Qualifications and Training

Essential

• Batchelors Degree or equivalent qualification (SCQF Level 9), or equivalent attested vocational or work-based training 

• Evidence of ongoing professional learning 

Desirable

• HTML and CSS training  

• User Experience (UX) certification 

Knowledge, Skills and Experience

Essential

• Experience in creating and designing web content, working as a Web Editor, Content Editor, Content Designer or in a similar role. 

• Experience of designing user-centered content and skilled in UX accessible writing and content design  

• Professional copy-writing ability and a strong understanding of design and layout 

• Experience of optimising content for SEO and speed 

• Excellent digital literacy including competency with Microsoft 365 applications (including Outlook, Teams, Word, Excel, PowerPoint, SharePoint, Dynamics) 

• Experience of working with content management systems 

• Good understanding of front-end development (HTML/CSS) and ability to communicate with web developers. 

• Experience in building and maintaining effective working partnerships with internal and external users/partners/suppliers 

Desirable

• Experience of working with 3rd party UI/web developers 

• Experience of managing and/or conducting user research 

• An understanding of the political educational context and the impact for GTC Scotland 

Personal Qualities

Essential

• Excellent communication  

• Creative and problem-solving attitude 

• Excellent attention to detail. 

• Strong ability to work with others to develop shared solutions to complex issues 

• Self-directed, excellent organiser and planner 

• A commitment to excellence 

Additional Information

Who we are:

We are the General Teaching Council for Scotland. We register and regulate the teaching profession as a safeguard for the quality of education in Scotland. We work to maintain and enhance trust in teaching.  We are a statutory body meaning our role is set out in law - we are independent of government.

Why work for us?

• Make a difference to the quality of learning and teaching for children , young people and adult learners in Scotland. 

• Flexible working is our default and is open to all. You will have flexibility over when and where you work, depending on the requirements of the role. Most of our people choose to primarily work from home but office space is available if preferred. You will be expected to travel to our office in Edinburgh to attend collaborative events and as the role requires. Please talk to us about your individual flexibility preferences.

•  Learning is one of our core principles. We will support your learning and development to help you perform at your best in your role and to develop your future career.

• Annual leave entitlement is a generous 42 days.

•  Local Government Pension Scheme is open to all employees.

 Our Values

• Trust and Respect - All of us are equally important. We seek out and listen to others’ views. We support each other and build positive working relationships.

•  Integrity – We do what we say we will. We deliver on our plans and effectively communicate with others. We are committed to continually learning and improving.

•  Social Justice – We embrace diversity. We understand the importance of positive wellbeing and seek to support each other and our registrants. We want you to feel like you belong.