Marketing Manager

Diversity is a reality. Inclusion is a choice.™  Frost Included Ltd, f(i), is a consultancy that brings together smart people who care about diversity and inclusion in order to establish more inclusive organisations. As we transition to included, our new identity, it’s an incredibly exciting time to join a fantastic team and make a real impact.

f(i) builds inclusive cultures through developing leadership and re-engineering systems and processes. We positively disrupt the Boardroom in corporations, academia, media and government. We achieve measurable change - greater representation (diversity) and more conscious decision-making (inclusion) to benefit individuals, organisations and the world at large. Our work covers five areas:

• 1 Strategy: we work directly with CEOs and HRDs to make D&I part of corporate strategy

• 2 Data: we design, model and measure inclusion to permit more accurate interventions

• 3 Governance: we observe and improve corporate decision making from Board to shop floor

• 4 Leadership: we deliver keynotes, hackathons and our full Inclusive Leadership programme to reframe inclusion as a personal leadership responsibility

• 5 Systems: we de-bias critical business processes such as recruitment and procurement

f(i) has world-class capabilities in designing and implementing programmes in the public, private and third sectors. Founded as a legacy of the London 2012 Olympics and Paralympics, we are passionate about benefitting the clients we work with. They range from world-renowned tech and finance companies to universities, charities and TV companies. Whilst a significant proportion of our clientele are based in London and the UK, we work internationally. f(i) creates real impact - we are a start-up with big ambition and want to achieve even more.

Role

This is not a typical marketing role. It’s commercial and digital, but with a profound purpose - promoting our services that change mindsets and behaviours, that drive organisational change, and ultimately positively impact the wider world.

The Marketing Manager will support the company’s business development activity through curating and safeguarding our market position and digital presence. You will have a unique opportunity to set up, implement and manage the overall company's digital marketing strategy. Digital marketing strategies are extremely important for our company's success, so your role will play a crucial role in achieving our business goals and objectives. We are expecting you to have experience and a big passion for digital technologies and channels. Ultimately you need to be able to understand, lead and deliver marketing strategies that help us achieve our impact strategy.

Responsibilities

• Plan – Develop, own and implement a marketing plan, with a focus on digital, working closely with colleagues to increase leads

• Website Management - manage/curate valuable and engaging content for our new website and blog that attracts and converts our target groups, ensuring all content adheres to SEO best practice

• Digital Measurement - use analytics including LinkedIn and Google Analytics to understand and drive referrals and leads

• Social Media Management - Manage, measure and improve our presence and impact, focusing primarily on Twitter and LinkedIn to help drive business leads. 

• Marketing Material - Manage all marketing content including our annual impact report, alongside designing decks, newsletters, reports, podcasts, videos and other media formats. 

• Branding - Ensure all marketing/ business collateral represents the vision and f(i) brand. 

• Marketing Campaigns - Develop, own and implement marketing plans, with a focus on digital, working closely with colleagues to increase leads.

• Events - Organise and manage f(i) roundtables, forums and events.

• Pitches - Work in collaboration with the wider team to develop and create bespoke tenders, proposals and pitches, ensuring each output is of the highest standard and represents the brand

• Expertise - Be plugged in and represent f(i) at external industry events.

• Competitive Landscape - Develop a deep understanding of our competitors and monitor trends in order to react strategically.

• Training - Upskill our team and provide frequent training on latest brand vision, guidelines and digital platform best practices. 

• Stakeholders - Maintain excellent and mutually beneficial relationships with all stakeholders, including our PR agency, colleagues, clients, Board, JV partners, professional organisations and suppliers

Candidate

• BSc degree in Marketing, Digital technologies or relevant field desirable

• Experience in developing and implementing digital marketing strategies

• Excellent knowledge of different digital marketing channels

• An expert eye for design and detail

• A demonstrated ability to bring creative ideas to life 

• Understanding of B2B marketing techniques 

• Hands-on experience with SEO/SEM, Google Analytics and CRM software

• Familiarity with website content management, design and Wordpress

• Sense of ownership and pride in your performance and its impact on a company’s success

• Critical thinker and problem-solving skills

• Excellent time-management skills

• Knowledge of brand positioning

• Outstanding client communications - proposals, tenders, pitches and presentation skills – expertise with presentation software such as PowerPoint, Keynote and the latest technology

• Team player with the ability to work collaboratively and cross-functionally with all levels of management, both internally and externally

• Honest and direct - a willingness to listen, learn and adapt to the f(i) brand where we speak truth unto power

• Ability to challenge and hold your ground in an empathetic and non-defensive manner. Value and demonstrate humour and humility in approach

• Impact/results focused, a passion for inclusion and meritocracy and an appreciation of the value D&I can bring to organisations and the wider world

• Committed to creative and innovative solutions with proven experience of new technology

• D&I: Being genuinely interested in D&I to develop an understanding of the Diversity and Inclusion, the competitive landscape and subject matter trends

Why you should apply

• We genuinely live our values - Courage to be disruptive (Speak truth unto power), Restless and tenacious (Achieve the highest standards) and Dare to be different (Be yourself, flex your role, have fun)

• We provide a flexible work environment to allow all employees to perform at their best - f(i) is a virtual team and all benefit by working from home.  This offers flexibility, minimal travel costs and a chance to work your contracted hours around your lifestyle

• Collaborative f(i) support and accelerated professional development.  We are in touch daily, meet regularly via Teams and hold quarterly retreats either virtually or in person at fun locations.

• We offer the opportunity to work with world-class clients at a senior level and impact Executive decision-making

We believe in inclusion and actively work towards being an equal opportunities employer

 We are committed to a policy of Equal Employment Opportunity and are determined to ensure no applicant or employee receives less favourable treatment on the grounds of any protected characteristic. In addition, we include recognition of socio-economic background and cognitive diversity.  

We particularly welcome applications from Black, Asian and minority ethnic talent, disabled people and women who are currently under-represented in our team. All appointments will be made on merit of skill and experience relative to the role.