Job Description – Marketing Manager

 What you’ll do:

As Marketing Manager, you will lead integrated marketing activity that supports organisational priorities, flagship programmes, business development and audience growth. A key purpose of the role is to help build the profile, credibility and reach needed to support Horizon 3 of our strategy: establishing a national reputation as an expert on collaborative approaches to innovation adoption in rural and coastal health. You will develop and deliver campaign plans, marketing content, promotional activity and audience engagement strategies across email, social, web, digital and thought leadership channels. Working closely with programme, communications and business development colleagues, you will ensure marketing plans and assets are insight-led, brand-aligned, compliant and effective. You will champion the organisation’s brand across our materials and channels, use performance data to optimise activity, and manage the Digital Marketing Lead and the Events and Engagement Lead to deliver high-quality marketing assets across corporate channels and to support programme delivery.

Responsibilities:

·        Develop and deliver integrated marketing plans and campaigns that support organisational priorities, flagship programmes, business development and audience growth.

·        Produce and oversee high-quality marketing assets across email, social media, web, digital channels, presentations and promotional materials.

·        Work with programme, communications and business development colleagues to identify opportunities, develop audience propositions and translate priorities into compelling marketing activity.

·        Plan and deliver audience engagement activity that grows reach, deepens engagement and supports clear calls to action across relevant channels.

·        Champion the organisation’s brand and ensure consistent, accessible and compliant marketing across assets, campaigns and channels.

·        Use audience insight, channel data and performance metrics to optimise activity, demonstrate impact and support continual improvement.

·        Maintain appropriate processes for campaign planning, approvals, asset management, consent, accessibility and performance reporting.

·        Manage and coordinate marketing delivery across programmes, ensuring roles, responsibilities, timelines and outputs are clear.

·        Line-manage the Digital Marketing Lead and Events and Engagement Lead, providing clear direction, support, coaching and development.

·        Other grade appropriate responsibilities as, from time to time, instructed by the line manager.

·        Demonstrate the values of the organisation in all your work as impact led, improvement focused and collaborative.

·        Deputise for the Head of Communications and External Affairs where necessary.

Key success factors:

·       Campaign leadership: ability to develop and deliver integrated campaigns that support organisational priorities and programme goals.

·        Audience growth: ability to grow, segment and engage audiences through targeted marketing activity and compelling content.

·        Brand integration: ability to champion brand consistency and embed it across channels, campaigns and marketing assets.

·        Insight and optimisation: ability to use performance data and audience insight to improve effectiveness and drive continual improvement.

·        Business development support: ability to create targeted marketing assets and promotional activity that support pipeline development and income opportunities.

·        Strategic reputation building: ability to use marketing, content, campaigns and audience engagement to help establish a national reputation for expertise in collaborative approaches to innovation adoption in rural and coastal health.

·        People leadership: ability to manage, coordinate and develop marketing capability across programmes.

What you’ll need to succeed:

Experience we are looking for:

·        Experience of developing and delivering integrated marketing campaigns across multiple channels, including email, social, web and digital.

·        Experience creating marketing plans, audience engagement strategies and high-quality content for programmes, services or campaigns.

·        Strong understanding of brand management and experience applying brand consistently across marketing assets and channels.

·        Experience using audience insight, channel analytics and performance data to evaluate, optimise and improve marketing activity.

·        Experience supporting business development or organisational growth through targeted marketing, promotional activity and asset production.

·        Knowledge of GDPR, consent management, accessibility and other relevant requirements for responsible marketing delivery.

·        Experience managing or coordinating people, suppliers or cross-functional colleagues to deliver marketing outputs to time and quality.

Abilities and attributes

·        Strategic and audience-focused, able to connect organisational priorities with clear marketing plans and audience needs.

·        Creative and delivery-focused, with the ability to turn ideas into practical campaigns, content and assets.

·        Analytical, confident using data and insight to improve performance and demonstrate impact.

·        Collaborative, building trusted relationships with programme teams, communications colleagues and business development stakeholders.

·        Strong communicator, able to create clear, compelling messages for different audiences and channels.

·        Organised and quality-driven, able to manage multiple campaigns, deadlines and stakeholders while maintaining high standards.

Responsible to: Head of Communications and External Affairs