Digital Marketing Manager
Engage Britain is an exciting charity whose focus is on putting people at the heart of policy development, ensuring that those who are affected by policies can contribute their knowledge and experiences to their creation. We are looking for a Digital Marketing Manager who can enhance our engagement through social and paid advertising channels and help us achieve our mission to engage with thousands of people across the UK.
Key tasks of the role
Develop, manage and optimise our social media presence, taking ownership of all day-to-day activities
Set up and manage paid media campaigns, constantly optimising for ROI
Take an innovative and creative approach to growth strategies, adopting test and learn strategies to deliver objectives
Work closely with the Head of Digital on the digital acquisition and engagement strategy, developing the social media and paid media components
Work with stakeholders across the organisation to define target audiences and key messages
Measure and report on social metrics and paid campaign performance, monitoring performance against KPIs and objectives
Manage the digital marketing budget effectively
Collaborate with the Digital Content Editor and the communications team on content strategy and SEO
Identify trends and insights, sharing these with the wider Engage Britain team
Stay up to date with digital marketing technologies and strategies, identifying and assessing opportunities to improve our performance and tooling
About you
To be successful in the role of Digital Marketing Manager you will have extensive knowledge of the digital marketing landscape and the ability to turn objectives into cross channel strategies. Other skills and experience you will bring with you include:
Experience of working with data and using it to inform decisions
Experience of implementing growth strategies
First-hand experience of creating engaging social media campaigns for different audiences
Knowledge of paid digital advertising (social, CPC)
Experience of working in an agile environment, or a good understanding of agile ways of working
Experience of working with multiple stakeholders with the ability to identify, evaluate and prioritise competing needs
A user-focused approach to developing digital marketing strategies
Although not essential experience of Google Analytics or similar would be advantageous, as would an understanding of SEO.
Application details
As an employer we use the Beapplied platform for applications. bepplied seeks to remove unconscious bias from hiring processes.
The application process:
We ask for candidates to complete four short answer questions.
Reviews of short answer questions are blind sifted. Each of your answers will be reviewed separately and will be anonymous. Reviewers will have banks of questions to review across various candidates, so they won’t see your full application in one go. It is therefore essential that you treat each question individually and do not make links to other questions e.g., “please see previous question”.
You will be asked to upload your CV. However, to maintain the blind process for the review stage (sift) we will only look at CVs at the point in which we are shortlisting applications.
Closing date: Monday 15 March 2021, 10:00 GMT
Further information:
For more information on this role, visit https://engagebritain.org/jobs/
If you’d like an informal chat about the role, please email: recruitment@engagebritain.org.
Engage Britain is committed to creating a culture where people from different backgrounds can come together to share their views and voice. We see difference – both in our work and in our employees – as a strength, so we actively encourage applications from all backgrounds.
Location: We encourage applications from people around the UK, as you will be able to work remotely. However, there would be an expectation that you would need to travel to London for regular team days (for example twice a month team days). There may also be other instances of occasional travel to London and within the UK
NB: If you have a disability and would prefer to apply in a different format or would like us to make reasonable adjustments to enable you to apply, please let us know by emailing us on recruitment@engagebritain.org or calling on 020 3031 8190.