Duration:       Fixed term until 30 June 2024 with possibility of extension.

Hours:           35 hours per week. Other flexible arrangements will be considered.

Disclosure Level: Basic. This role involves no direct work with children.

Reports to:    Head of Soccer Aid (with dotted line into Head of Creative).

At the UK Committee for UNICEF (UNICEF UK), we pull together to achieve the best possible results for children in danger around the world.  We believe in an inclusive workplace and in the power of fulfilled colleagues who share the same values and goals, enjoy their work and are motivated to do their utmost for children. 

Our work is guided by the UN Convention of the Rights of the Child (UNCRC) and the Sustainable Development Goals (SDGs), which recognise the universality of children’s rights.

ABOUT THE TEAM  

The Soccer Aid Team is a project team that brings together key specialisms from across the organisation to deliver Soccer Aid for UNICEF. The multi-functional team works with departments across UNICEF UK and stakeholders at ITV, Initial and Soccer Aid Productions to deliver UNICEF UK’s biggest public fundraising campaign to help give children the best possible start in life.

The mission of the Creative Team is to collaboratively plan, produce and deliver creative
content across editorial, design, video and photography that results in greater income, influence, and the growth of the UNICEF brand in the UK.

ABOUT SOCCER AID FOR UNICEF

Soccer Aid for UNICEF brings together two teams of celebrities and football legends for the biggest celebrity football match in the calendar, broadcast live on ITV. The event started in 2006 taking place every two years and since 2018 Soccer Aid has taken place every year. Since its inception, Soccer Aid has raised more than £75million for UNICEF UK, helping to protect the right to play for every child worldwide.

UNICEF UK has partnered with Triple S Sports and Entertainment Group to create Soccer Aid Productions Ltd (SAP Ltd) to deliver the commercial elements of the campaign.

ABOUT THE ROLE

The Creative Content Manager post will provide strategic creative oversight and expertise, to produce and deliver engaging, audience-led cause content to help Soccer Aid for UNICEF meet its fundraising and brand targets. This includes everything from social media and mass fundraising content to the key messages delivered by the TV presenters on match day.

The role requires strategic thinking to implement the content strategy and set up content planning processes, ability to produce creative ideas across a variety of channels, copywriting skills, visual design skills, and the ability to drive work streams forward. This would be done in collaboration with content leads from Soccer Aid Productions.

WHAT WE WILL EXPECT YOU TO ACHIEVE

• Lead the development of all cause related and fundraising creative content for Soccer Aid for UNICEF, creating and managing the overarching content plan for the campaign through all stages from briefing to editorial and design, and overseeing sign-off processes.

• Work with Marketing, social media & Content leads at Soccer Aid productions to ensure all content is audience-led, channel-optimised and works together to deliver campaign objectives.

• Work closely with UNICEF UK content teams to manage content workflows, ensuring creative schedule is up to date and work is planned effectively and delivered on time and to budget.

• Provide creative content consultancy, expertise and guidance to internal teams, Soccer Aid stakeholders and key partners.

• Lead on development of Soccer Aid for UNICEF brand guidelines and creative toolkits, ensuring the brand meets the needs of the full campaign. Act as Soccer Aid for UNICEF brand guardian, ensuring brand coherency and messaging consistency, providing feedback and sign off as required.

• Lead on development of Soccer Aid for UNICEF messaging guidelines, ensuring a compelling cause narrative and united campaign tone of voice.

• Build and maintain strong relationships, working collaboratively across multiple teams and external partners to ensure effective content planning processes, integration and delivery.

• Demonstrate and model a commitment to our shared values, behaviours and inclusive practices (known as Our Shared Commitment) in all aspects of your work.

BEHAVIOURS, EXPERIENCE AND SKILLS

This section contains the essential behaviours, experience, knowledge and skills needed in order to be effective and successful in this role. All criteria in this section are essential.

Effective behaviours

Supporter driven and mission aligned

·       Is committed to children and their rights and motivated to work towards creating a better world for every child. 

Collaboration

·       Values diversity, respecting and drawing on colleagues’ different perspectives, skills, experience and knowledge.

Communication

·       Conveys complex ideas using a variety of methods to engage an audience and win understanding and support.

Efficiency and effectiveness

·       Produces content planning tools, manages conflicting priorities to ensure that objectives are achieved and deadlines met – responding flexibly to unforeseen events to ensure effectiveness is not compromised.

Negotiating and influencing

·       Communicates with empathy and diplomacy, balancing achievement of both UNICEF UK’s and our external partners’ objectives

Relevant experience

• Experienced in implementing a content strategy and setting up content processes to support effective campaign delivery.

• Strong project management experience with history of managing a complex creative schedule and delivering multiple projects on time and to budget.

• Experienced working with, briefing and managing internal creatives as well as external agencies, freelancers, photographers and videographers. 

• Creating and producing engaging content across multiple channels and platforms, including developing key messages and copy writing for creative campaigns.

Specific knowledge and skills

• Strong eye for design and good visual judgement

• Writing creative copy to engage target audiences across multiple channels.