Term: Permanent

Commitment: Full-time

Experience level: Mid-career (5+ years post-Bachelor’s degree work experience or equivalent)

Location: New York, NY

About BlueMark:

BlueMark is the leading provider of independent impact verification and intelligence in the impact and sustainable investing market. Our mission is to strengthen trust in impact and sustainable investing, enabling the market to scale with integrity. We evaluate and verify how clients approach the impact in impact investing based on accepted industry standards. Our services are designed to meet the growing investor demand and market expectation for accountability to use of the impact label, especially as impact claims are more closely scrutinized by a range of stakeholders.

About the position:

This is a unique opportunity to join a fast-growing, early stage company in a dynamic, impactful industry. The Marketing Manager is tasked with optimizing BlueMark’s storytelling and brand awareness. The Marketing Manager will accomplish this by deeply understanding the needs of BlueMark’s target market and ensuring that clients are aware of and understand the value proposition of BlueMark's services. The role will also require collaboration with the Sales and R&D teams to craft BlueMark’s messaging and go-to-market strategies to drive growth. In collaboration with the Director of Sales & Marketing, the Marketing Manager will create and execute a comprehensive marketing and communications strategy that encompasses ads & digital, conferences & events, and overarching content strategy. 

The primary responsibilities for this role include:

• Evolve BlueMark’s value proposition and messaging for external audiences, driving BlueMark’s relevance and differentiation in the market, by:

  • Developing targeted ad campaigns aligned with key business goals and audiences, managing the social media output, and refining website content

  • Working with the Director of BD to develop target outreach segments, alongside priority collateral and messaging

  • Collaborating with Director of R&D to shape and support go-to-market initiatives and establish an editorial calendar of flagship research reports and opinion pieces 

  • Evaluating performance against KPIs and return on marketing dollars in collaboration with the data analyst

  • Managing logistics around BlueMark marketing events, including webinars, conferences, and other speaking engagements throughout the year; attending select conferences in person

  • Overseeing a team of designers, writers, and researchers (both in-house and outsourced) to ensure alignment with the marketing strategy and creative/brand direction

• Identify new opportunities in the impact investing/sustainable investing market for BlueMark to leverage its services and expertise.

Qualifications:

The ideal candidate is collaborative, process-minded, and driven to learn; is exceptionally well-organized with an eye for detail; communicates well; and is committed to advancing social and environmental outcomes. Every member of the team embodies our firm’s values: excellence, commitment, and openness.

• Bachelor’s degree

• 5+ years of experience, preferably in a B2B Marketing Management and/or Marketing/Brand Strategy role

• Understanding of the impact or sustainability investing industry preferred

• Experience creating and articulating customer centric value propositions

• An exceptional storyteller, able to craft novel and powerful messages that bring product value propositions to life

• Strong analytical skills, with ability to translate data and customer feedback into insights

• A problem solver with a high degree of business acumen, experience with strategy development, and the ability to work across a matrixed environment and collaborate and influence effectively at all levels

• Curious and energized by a deep understanding of what clients care about

• Self-starter who can manage priorities, meet deadlines and has exceptional project management skills, inclusive of the ability to lead and organize the development of marketing materials and new research needs

Hiring Process FAQs:

• What are some of the benefits and perks?

• We have a flexible Friday every other week!

• A professional development stipend is available for every employee to use towards improving their expertise and soft skills.

• We offer a wellness stipend to all employees so they can invest in activities that engender well-being.

• Beyond providing a work laptop, we have a “Work From Home” stipend available for employees to help make their home working space better.

• Retreats: We hold retreats every year where team members get together in a beautiful location to brainstorm and just have a fun time.

• We close the office for the last week of December so everyone can enjoy time with family and friends during the holiday season.

• You will be directly influencing the decisions of some of the largest institutions in the world. Since we are a small team, you will be in direct contact with institutional decision-makers who are trying to create large-scale social and environmental change through investments.

• What’s your policy on remote work?

• We embrace team members’ flexibility to work remotely. For cities that have more than 4 employees, the team to meets at least once a week in the office.

• What will the hiring process look like?

• Looking for a new job can be a daunting experience. Our approach is based in empathy and a desire for candidates to have a good experience. We want to give everyone an opportunity to display their strengths through their answers to our questions.

• Hiring Process: Our timeline from the application close date to decision typically takes ~5-6 weeks. Below are the steps week by week:

• Week 1-2 - Applications are blind-reviewed after the application close date: Our process is designed to remove bias by having your application answers randomly assigned to our team for review. Two team members score the responses based on a set of guidelines. The candidates with the highest average scores get invited to the interview round. We do not look at resumes and we do not know whose answers we are scoring. We embrace a diversity of working styles and backgrounds and believe that limiting applications to resumes fails to capture the full potential of an individual.

• Week 2-4 - Behavioral Interview - The first interview is a 45-minute structured interview with non-senior team members.

• Week 4-6 - Senior Management Interview: The candidates with the highest average scores from the first round interview are invited to a second structured interview with Senior Management.

  How would you describe your culture?

• Collaborative, inclusive, passionate, and fun. We encourage all team members to be their full selves at work. As a relatively small team, there are a lot of opportunities to have your voice heard. Our structure is relatively flat, and you are able to influence decisions, processes, and policies even as an analyst.

• What’s your commitment to DEI to life in culture and workplace?

• We have an internal DE&I working group that is committed to improving Tideline's practices, culture, and employee experience. Diversity, Equity, and Inclusion are core tenets of our culture and we place a heavy emphasis on constantly learning and improving our own understanding of what that means for our business. At BlueMark, we believe that compassion, equity, diversity, and inclusion are fundamental to our success. Our commitment to diversity, equity and inclusion manifests in three key ways:

The mission and vision of BlueMark

Our firm’s vision of shared, sustainable prosperity is inseparably rooted in the credo of a diverse, equitable, and inclusive world.

How we conduct ourselves as an employer

BlueMark is an equal opportunity employer, and we value the unique contributions of each of our team members. Through our hiring, mentoring, and managing, we encourage our team to bring their full selves and individuality to Tideline’s work.

How we use our influence

In our work with clients, we strive to be an enabling force in the equitable distribution of wealth, opportunities, and privileges within our society.