Web Analytics Consultant


  • Team: Ad Tech and Analytics
  • Location: London
  • Closing: 9:49am, 29th Sep 2022 BST

Job Description

The Role:

You’ll be working on a range of technical analytics implementation projects across brands in fashion, media, and ecommerce. The team works on a project basis across marketing attribution and web analytics using a variety of tools (GA and Google Tag Manager).

Your day to day will focus on tagging implementation, maintenance and troubleshooting; from collaborating with the client to create bespoke measurement strategies to performing technical audits and custom implementation, you will become an expert in this area!

You will be proficient in at least one Tag Management System, and have a solid understanding of data Layer implementation best practices, approaching tasks logically and be capable of explaining pros & cons of potential solutions to relevant parties to ultimately implement the most favourable approach! 

Alongside this, you’ll also get the opportunity to collaborate with other teams in the business (Paid Search, Paid Social and Programmatic Display) on various implementation projects across a variety of partners.

You may also get the chance to attend relevant industry events to meet our clients and partners, and even be a spokesperson at some of these events too!

About You:

  • Experience in web and/or app analytics implementation & maintenance

  • Hands-on experience of tag implementation & maintenance through tag management systems

  • Proficient at identifying, troubleshooting and resolving technical issues within the Google Analytics and Google Tag Manager products suite

  • Confident in client-facing communication

  • Has a solid understanding of data Layer implementation best practices

  • Can explain complex technical concepts to a non-technical audience.

  • Great analytical skills, detail-oriented and confident in making data-driven decisions, and providing rationale for proposed solutions

About Us:

Incubeta is a digital marketing consultancy with a focus on technology, data and people. Our specialists build solutions that embrace the power of technology, the truth of data and a spark of human creativity.  We help advertisers, agencies and publishers get the most from digital for their business.

As Google’s most experienced EMEA Sales Partner we have overseen hundreds of deployments across the Google Marketing Platform. We do this by addressing ad tech infrastructure, data management, integration, media management and provide clients with relevant and up-to-date digital marketing services and consultancy.

Some Top Facts:

  • Incubeta UK is an award winning digital marketing group with over fifteen years of experience

  • We are part of a global business, based in Old Street, London, with offices in Manchester, New York, Los Angeles, The Hague, Berlin, Cape Town and Sydney, to name a few

  • We have won awards for both our work and our culture, including Campaign's Best Places to work in 2021 and 2022

  • We have flexible working policies allowing you to work from home up to three days a week and fit work around other important life commitments

  • We encourage people not to leave it at the door but instead bring their passions into the workplace. We have committees and networks who improve our thinking and action on topics such as DE&I, Mental Wellbeing and Sustainability

Our Package:


Incubeta pay industry benchmark salaries. Salary is reviewed on a regular basis and can increase as you progress along your career path.  We also offer additional performance related bonuses, so we can be found above the industry benchmark on pay alone.


We have a credit-based benefits package which allows you to choose  from a range of benefits including health care, additional pension, gym memberships and more.

Learning and Development

We have an in-house team of learning specialists who will ensure a smooth transition into your role and the wider business. As a minimum, you’ll have a forward looking development review every 6 months to discuss your career goals and our L&D team will be on hand to support you to get there.

What To Do Next:

If you like what you’ve read then hit the ‘Apply’ button and we look forward to receiving your application. If you want to know a little more before you do then don’t hesitate to contact us at talentgroup@incubeta.com

Our unique hiring process

We are an equal opportunities employer and are committed to a policy of Equal Employment Opportunity and are determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or ethnicity, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.

As such we use an anonymised recruitment process. When you hit apply you’ll first be asked some questions about you, if you feel comfortable, we’d love for you to provide as much information as you can. Your data will be anonymous and will not be shared. It will only be used to help us understand how we are performing against our equal opportunities metrics and where we might need to make improvements. After that you’ll be asked to answer some questions that are related to the day-to-day role. Your answers will go through our sift process where they’ll be anonymised, randomised and then reviewed by a panel of reviewers.

If you are shortlisted, we’ll invite you to the next step, which includes two or three interviews. 

We love giving feedback, and you’ll be well informed of your progress throughout the application process.

Removing bias from the hiring process

  • Your application will be anonymously reviewed by our hiring team to ensure fairness
  • You’ll need a CV/résumé, but it’ll only be considered if you score well on the anonymous review

Applications closed Thu 29th Sep 2022


Removing bias from the hiring process

  • Your application will be anonymously reviewed by our hiring team to ensure fairness
  • You’ll need a CV/résumé, but it’ll only be considered if you score well on the anonymous review

Applications closed Thu 29th Sep 2022