Job title: Head of Brand Marketing  

Department: Marketing

Direct reports: Assistant Brand Manager, Assistant Social Media Manager, Customer Care Executive

Salary: A competitive salary is available plus great company benefits 

Location: Flexible hybrid working, three days in office (Farringdon), two days working from home

Hours: Monday – Friday, 40 hours per week

The Role:

We’re looking for a dynamic and creative Head of Brand Marketing to lead the Little Moons brand on its next chapter of growth.  Reporting to the Marketing Director, this new role is responsible for both building a magnetic, coherent brand globally and designing and executing a disruptive and effective marketing plan in the UK&I.

They’ll be charged with acting as custodian for the brand globally, take responsibility for developing and executing the plan in UK&I, and partner with the innovation team to identify opportunities, design solutions and lead them through to commercialisation and launch.  And above all, they’ll be a creative and commercial thought leader in a brand-driven, fast-scaling business that looks to the marketing team to be the voice of the consumer and engineer demand.

Key Responsibilities:

Summary:

• Work with the Marketing Director to lead Little Moons on the next chapter of its growth journey, setting the blueprint globally and deploying it on our biggest stage, the UK&I.  An opportunity to write the story of a phenomenon in ice cream, building a magnetic brand through exceptional stand-out creative work that will set the standard for future scale-ups and contribute to almost doubling the size of the business in the coming years.  Lead our relationships with creative and media agencies in the UK to deliver that goal.

• Lead the thinking on the brand’s go-to-market approach globally and execute it in the UK&I with maximum impact, relentlessly seeking opportunities to grow the brand in our biggest market.

• Deliver multi-channel activations, working closely with the commercial, category and shopper marketing teams to identify opportunities and moving with speed to realise them.  Act as the brand lead for UK&I retail, regularly interacting with and presenting to buyers and merchandising planners.

• Partner with the innovation and category teams to spot opportunities to expand Little Moons’ relevance to consumers’ lives, designing product and experience solutions and leading these through the stage and gate process to commercialisation and launch.

• Build relationships and influence around the organisation, using intimate consumer understanding and commercial nous to galvanise the wider business to action.

Detailed Responsibilities:

• Global Brand Champion: Set the Blueprint

o   Work with the Marketing Director and local teams on the frontline to build a high-impact blueprint for growth, and deliver exceptional creative work across all channels and best-in-class channel thinking that maximises both impact with consumers and the proportion of our investment in ‘working’ spend.

o   Lead our relationships with UK&I and global creative and media agencies: Founders Makers, Mediahub, Lucky Generals, Visible and any others as needed.

o   Maintain and evolve a global brand design ecosystem that meets the needs of local markets, including brand book, guidelines, core assets and creative work that can be easily adapted.

o   Lead the development and deployment of all packaging design projects, from broad design changes to NPD and business-as-usual artworking.

o   Be the ‘go to’ for the wider business on brand marketing, rolling sleeves up and pitching in for any area where marketing input or guidance is needed.

• UK&I: Roll Out on our Biggest Stage

o   Put that global blueprint into practice in our biggest and ‘home’ market, the UK and Ireland.

o   Lead marketing planning for UK&I, developing plans that start with intimate understanding of the consumer opportunity and the brand’s ability to win and flow through to disruptive and impactful execution.

o   Through collaboration with adjacent teams (category, commercial, shopper marketing) and leadership of the brand team, execute that plan in a faultlessly integrated and impactful way throughout the year.

o   Act as brand lead for UK&I retail, including the preparation and delivery of brand planning days with key customers in collaboration with commercial, category and shopper marketing teams.

o   Set the parameters for success for all activity prior to executing, and evaluate each activation rigorously and transparently in order to learn and apply for the future.

• Innovation Design & Commercialisation

o   Act as the lead brand marketing business partner of the innovation team, working with them to spot opportunities, align behind briefs, design solutions and lead them through to launch, all stemming from an intimate understanding of consumer need.

o   Take a leadership role on key projects as they move through the stage and gate process, ensuring solutions truly deliver on the desired consumer experience as they are impacted by commercial and operational realities.

o   Support the innovation process through insight, pack design and communication development as required.

• Influence around the Organisation

o   Be the voice of the consumer, bringing connection with real people to bear on the organisation’s direction and strategies.

o   Build influence around the business, whether through adjacent teams (e.g. commercial, category, shopper marketing), adjacent markets (e.g. DACH, ANZ, France…) or functions that are crucial to the delivery for our end consumer (e.g. operations).

o   Build credibility for marketing as a leadership function within the business through cross-functional problem-solving and faultless financial discipline.

• Contribute to the business’ Sustainability strategy by delivering your Brighter Future Sustainability objectives, and supporting your direct reports to deliver theirs

Essential Requirements:

• 7+ years of experience in a relevant, consumer-driven marketing role (whether in another branded consumer goods business or a creative or media agency).

• Proven track record of delivering commercial growth through consumer-led brand marketing leadership.

• Deep curiosity about consumers, their lives and their needs, and ability to evidence where they’ve taken that consumer-centricity into strategy and through to execution.

• Exceptional creative judgement and a demonstrable talent for leading agency relationships to deliver stand-out work.

• Highly analytical, numerate and financially literate, leading to a rigour in problem-solving and evaluation of effectiveness.

• An ability to cultivate great relationships, influence around the organisation and lead their team in the spirit of ‘high support, high challenge’.

• Highly accountable, with a ‘sleeves rolled up, let’s make it happen’ attitude.

• Passionate about food and excited about the prospect of working in an agile and entrepreneurial scaling business.

Some of the benefits of working here include:

Little Moons is a fast-growing and dynamic business, the nature of which means roles and responsibilities can change and grow quickly and at scale. We never stand still for long, and for the right person this represents an opportunity to grow and evolve your role and responsibilities with us and to develop your career at pace.

We will provide you with as much support, guidance, and training as you need, and offer the below benefits to boot:

• Medicash, Private Health Scheme & Life Insurance

• Enhanced Baby Leave available.

• We understand that mental health matters. We partner with Health Assured to provide remote emotional support to team members.

• Discretionary annual bonus based on personal & company performance.

• Paid sick leave

• Respect, trust, and honesty. Personal and professional maturity is important to us, and we keep each other honest

• Your holidays – We believe in finding your work-life alignment and encourage all staff to use their 25 days, plus public holidays

• Additional day off for your birthday

• Additional days off with long service

• Personal CPD budgets & team volunteer days

To be engaged, you must feel included and valued, so we have built, and nurtured, a culture where inclusiveness is not a buzzword, but a way of being.

Our approach to diversity is simple —it’s about embracing everyone, and everyone is welcome at Little Moons.   We are committed to welcoming everyone, regardless of gender identity, orientation or expression.   We are diverse in age, race, physical or mental ability, ethnicity, and perspective. Our diversity fuels our innovation, bring diversity of thought, and connects us closer to our customers and the communities we serve.

All applicants must have the right to work in the United Kingdom.