Senior Fan Engagement Manager - The Hundred (2yr FTC)

England and Wales Cricket Board

Location Remote/London
Salary Competitive
Team The Hundred/Commercial
  • Closing: 5:00pm, 20th Feb 2022 GMT

Perks and benefits

Life Insurance
Wellness programs
Employee Assistance Programme
Additional parental leave
Enhanced maternity and paternity leave
Paid volunteer days
Cycle to work scheme

Candidate happiness

8.38 (7829)

Job Description


The Hundred is a sporting event like no other. World class entertainment, the world’s best players and the women’s and men’s games on equal footing. It is the highest profile new sports event to launch in the UK for many years and received extensive media coverage, broadcast across Sky Sports and BBC Sport.  The Hundred boasts partners who share our passion and energy for high-class sport and entertainment. The department is fun, energetic and lively with a “start-up” mentality.

 As a Senior Fan Engagement manager you’ll be responsible for executing local marketing plans and brand activations for the local team with a focus on diverse communities and the management of three Fan Engagement Managers; who will each be responsible for their own local team. The Hundred’s aim is to broaden cricket’s appeal by engaging both current fans and attracting new audiences to the sport, and these roles will be focused on growth audiences, particularly ethnically diverse communities, families and female audiences within the cities. This role will deliver a key component of the The Hundred’s audience strategy with an emphasis on building local partnerships and delivering a programme of community engagement that throws cricket’s doors open.


The England and Wales Cricket Board represents all cricket in England and Wales, supporting the game at every level – from grassroots to professional.

We believe cricket is a force for good that can have an enduring impact on everyone’s lives and we have an ambitious strategy to inspire a generation to say ‘cricket is a game for me’. It provides great entertainment. It teaches important skills, both physical and social.  It can help inclusion and social cohesion, bringing communities together.

The ECB welcomes applications from all backgrounds to ensure we deliver our Inspiring Generations strategy and fulfil our purpose to connect communities and improve lives through cricket.


  • Stronger As One Team – We are stronger together. We allow for individual strengths and beliefs but head in the same direction. We respect, support and really listen to each other along the way.            

  • Push New Boundaries – We are bold, brave and curious. We challenge and don’t settle. We forge the future whilst remembering our roots.          

  • Be The Best In The Game – On & Off The Pitch – We train hard. We strive to be our best to help the team be the best. We celebrate our victories and learn from our let downs.

  • Passion For Play – We are here to inspire & be inspired. We are serious about what we do, but don’t take ourselves seriously. We enjoy the journey and have fun.


  • You’re passionate about sport and its power to engage communities.

  • You’re excited about the challenge of reaching new audiences – Families, women and ethnically diverse communities.

  • You’re personable and have an excellent track record when it comes to building meaningful relationships. 

  • You’re driven by the opportunity to build a new sports brand and grow its fan base.


  • Supporting the Head of Brand & Fan Engagement to deliver the Audience Strategy through a team of three Fan Engagement Managers.

  • Manage three Fan Engagement Managers and support the delivery of their local brand plans.

  • Lead various key projects across the Fan Engagement team to ensure there is a consistence approach to local brand plans and campaign delivery.

  •   Collaborating with your host venue to plan, deliver and evaluate  insight-led, local brand activations for The Hundred and your local team that focus on engaging families, women and ethnically diverse communities.

  • Discovering, engaging and building relationships with a diverse range of local partners, influencers and people that can support the delivery of The Hundred and help to make these teams famous.

  • Building a plan of community engagement with relevant partners/people to ensure the local team brand is activated in the region with a strong focus on families, women and ethnically diverse communities.

  • Work with the Central marketing, digital and comms team and host venue to build a strong local ticketing plan that delivers a broader audience for the game.

  • Work with Digital, Communications and relevant Agencies to develop content opportunities for the teams to increase fan engagement and affinity for the team brand and The Hundred.

  • Work with Events and Venue Operation managers to build the team brand in the host venue during The Hundred competition.

  • Work with our Brand team in creative development and execution of brand assets across all touch points and be a brand guardian.

  • Work with our Commercial partnerships team to collaborate on delivering commercial rights into your local communities.

  • Build, manage and execute the annual marketing plans and deliver pre-competition planning meetings and annual reviews with Venue and TeamCo stakeholders.


  • A strong understanding of multi-channel marketing campaigns, brand development and/or understanding of community engagement.

  •  Experience of working with diverse communities.

  •  A ‘finger-on-the-pulse’ in your local city and experience of activating across the region.

  •  Strong leadership skills and an ability to bring the best out in your team and peers.

  • A natural ability to build relationships with an inclusive mindset and manage a range of diverse stakeholders.

  •  Experience of operating in a marketing or sports or customer focused environment.

  •  Experience of working with agencies or third-party suppliers to deliver campaigns or projects.

  •  Strong attention to detail and a passion for creativity in all aspects of your work.

  • Good organisational skills and an ability to prioritise and work to deadlines


  • Competitive salary

  • Holiday - 25 days a year

  • Volunteering – 2 days a year

  • Pension - Non-contributory 8% pension

  • Private medical insurance

  • Employee health cash-back plan

  • Long-term sickness insurance

  • Life assurance - four times your annual basic salary

  • Enhanced maternity

  • Unmind – free and confidential access to a wellbeing app to help you manage your mental, physical, and financial wellbeing

  • OpenBlend - an innovative coaching and performance management tool

  • People Academy - a range of programmes and initiatives to help you develop and reach your potential

Removing bias from the hiring process

Applications closed Sun 20th Feb 2022


Removing bias from the hiring process

  • Your application will be anonymously reviewed by our hiring team to ensure fairness
  • You won't need a CV to apply to this job

Applications closed Sun 20th Feb 2022