Licensing Manager

England and Wales Cricket Board

Location Lord's (possible flexible/hybrid)
Salary Competitive
Team Commercial
  • Closing: 11:59pm, 2nd Mar 2022 GMT

Perks and benefits

Life Insurance
Wellness programs
Employee Assistance Programme
Additional parental leave
Enhanced maternity and paternity leave
Paid volunteer days
Cycle to work scheme

Candidate happiness

8.39 (8034)

Job Description


You want to be an integral part of the Commercial team, leading across key licensing projects linked to England Cricket and The Hundred.

You can be successful in the management of official apparel partner relationships, with Castore and New Balance, ensuring that these key partnerships deliver against agreed objectives.

You want to be part of a dynamic, supportive, and proactive team. This role is perfect for a motivated, passionate, and experienced candidate who is used to autonomy on projects under their control. You will have the ability to work collaboratively and energize those around you.


The England and Wales Cricket Board is the national governing body for all cricket in England and Wales, supporting the game at every level – from grassroots to professional.

We believe cricket is a force for good that can have an enduring impact on everyone’s lives and we have an ambitious strategy to inspire a generation to say ‘cricket is a game for me’. It provides great entertainment. It teaches important skills, both physical and social.  It can help inclusion and social cohesion, bringing communities together.

The ECB welcomes applications from all backgrounds to ensure we deliver our Inspiring Generations strategy and fulfil our purpose to connect communities and improve lives through cricket.


  • Stronger As One Team – We are stronger together. We allow for individual strengths and beliefs but head in the same direction. We respect, support and really listen to each other along the way.

  • Push New Boundaries – We are bold, brave and curious. We challenge and don’t settle. We forge the future whilst remembering our roots.

  • Be The Best In The Game – On & Off The Pitch – We train hard. We strive to be our best to help the team be the best. We celebrate our victories and learn from our let downs.

  • Passion For Play – We are here to inspire & be inspired. We are serious about what we do, but don’t take ourselves seriously. We enjoy the journey and have fun.


  • E-Commerce: work closely with retail partners and internal teams to maximise online store performance with a focus on driving increased reach, relevance and revenue amongst diverse audiences.

  • Product development: collaborate with our Apparel Partners to define, design and deliver product ranges across all product lines.

  • Existing licensees: day-to-day management of the licensing programme, acting as lead contact for all licensees to support business growth primarily domestically but also globally.

  • Event Retail: plan and oversee brilliant in-event retail, working closely with venues and agency partners to deliver a compelling and profitable on-site event retail experiences at ECB events.

  • Stock commitment and planning: plan, recommend and model ECB’s stock commitment to maximise potential from licensees.

  • Drive programme growth: within the wider commercial team, proactively identify licensing opportunities for significant growth. Manage the end-to-end proposal process internally and contracting with new partners.

  • Sustainability: working closely with kit providers and licensees, ensure that ECB’s licensed products align with our wider sustainability objectives, ensuring we minimise our environmental impact.

  • Future planning: potential to be involved in additional fan-focused licensing opportunities.


  • Strong understanding of brand licensing and/or digital marketing in the Sport, Media or Entertainment industries, including brand and reporting management.

  • Marketing and client management experience across multiple accounts and channels, ideally with licensing partnerships.

  • Proven excellence in project management, preferably with experience of large-scale events.

  • Budget management: ability to keep a commercial focus whilst balancing risks and opportunities.

  • Understanding and knowledge of sports brands and brand licensing

  • Proven experience of building effective relationships, leading and managing change and collaboration across departments to achieve financial targets and joint goals

  • Team player - flexible, collaborative and personable

  • Excellent written and verbal communication skills

  • A practical understanding of performance-driven marketing

  • Exceptionally strong project management skills and attention to detail


  • Competitive salary

  • 25 days’ holiday

  • Private medical insurance - contribution

  • Non-contributory 8% pension

  • Life assurance

Removing bias from the hiring process

Applications closed Wed 2nd Mar 2022


Removing bias from the hiring process

  • Your application will be anonymously reviewed by our hiring team to ensure fairness
  • You’ll need a CV/résumé, but it’ll only be considered if you score well on the anonymous review

Applications closed Wed 2nd Mar 2022