To start ASAP

The Email Marketing Executive will work closely and collaboratively with a range of stakeholders across the organisation to effectively communicate our core messages with key audience segments. The person will manage and deliver the overall email marketing plans, supporting key organisational programmes, including regular giving, welcome journeys and Red Nose Day communication. The role focuses primarily on email, however includes some SMS activity too. 

Key responsibilities:

• Creating, curating, and delivering engaging email and SMS campaigns to key audience segments

• Manage the overall email calendar

• Working closely with the fundraising and marketing teams to identify and support their communication needs

• Supporting on the delivery and reporting of key engagement programmes, including welcome and regular giving programmes

• Working with teams to produce engaging content for our emails, ensuring all emails are created on-brand and in-line with best practice

• Reporting and optimisation of all email and SMS activity

• Primary user of our ESP (training will be provided)

• Understanding of our data structure, in order to apply advanced segmentation to automated campaigns

Essential Competencies:

• Previous experience in an email marketing role

• Copywriting experience

• Proven track record of the creation and delivery of successful CRM marketing campaigns

• A good understanding of optimisation, and A/B testing and reporting, data segmentation

• Experience of Google Analytics

• Excellent attention to detail

• Experience with marketing automation

• An understanding of data management and email segmentation strategies

Nice to have:

• Understanding of SQL queries and HTML code

We recognise diversity and inclusion are a source of strength in achieving our mission. We therefore welcome everyone, trusting what makes us different brings creativity, styles and experiences to help us collectively do our best work. That’s regardless of your gender, age, ethnicity, disability, religion, sexual orientation, and cultural identity. We especially welcome those from under-represented groups in modern grant-making and fundraising. We are on a journey, but if you join our team you will be part of a community that is committed to creating a diverse and inclusive environment where we want you to:

• Be valued for being yourself

• Do your best work, and be supported to break down barriers so you can succeed

• Be heard, respected, and treated as an equal, whatever your level, experience or background

• Be part of a team that is committed to making this happen – with our colleagues, partners, and contributors.

Comic Relief is committed to preventing and protecting all people from harm in their interactions with us. We expect all those that act in our name to uphold our approach to doing no harm.