Publicity Director, Non-Fiction (12m FTC)
- Closing: This role has no specific closing date.
Perks and benefits
Work from home option
Employee Assistance Programme
Enhanced maternity and paternity leave
Paid volunteer days
Flexible benefits scheme
Cycle to work scheme
An exciting opportunity has arisen for a Publicity Director to join our award-winning HarperNonFiction publicity team on a fixed term contract to cover a period of parental leave.
HarperNonFiction is one the UK’s leading entertainment and lifestyle publishers publishing some of the biggest names and bestselling brands in nonfiction, with authors ranging from Peter Kay to Jay Shetty, Adam Buxton to Sarina Wiegman, Rebel Wilson to Marcus Wareing, Felicity Cloake to Rory Carroll and many more.
This is an exciting time of growth and change for us. In the role, you’ll design and implement integrated and strategic campaigns across our four publishing verticals and grow our lists and brands through entrepreneurial and creative thinking. The successful candidate will be a senior voice in the HarperNonFiction team, bringing their knowledge of the market and prior publicity experience to deliver outstanding campaigns.
Create and deliver the PR strategy to support marketing campaigns, sales targets and business objectives
Lead and manage the Non-Fiction publicity team
Proactively contribute to acquisition and publishing programme using knowledge of media trends and market information on what competitors are doing
Manage departmental publicity spend and ensure it is in-line with, or under, the fiscal budget
Work closely with editors to determine requirements of authors in line with company strategy and campaign budget
To champion knowledge and potential of digital PR within the department and HarperCollins
Lead PR team in presentation and development of pitches
To network and share best practice
To gain greater leverage from corporate initiatives
Is a team-player, looking to share their learnings with the wider Marketing and Publicity teams in order to foster a culture of shared learning.
Has an active interest in campaigns from across the book industry as well as the wider entertainment and media sector.
Your First Six Months
Plan, execute and deliver bestselling campaigns
Demonstrate creative flair with best-in-class social asset and digital content creation
Develop strong relationships within the Marketing and Publicity teams, specifically line reports as well as across the wider business including sales, editorial and design
Be a senior publicity voice in meetings
Significant PR experience
Experience in managing and leading a successful publicity team
Excellent relationships with range of media contacts
Celebrity/personality brand management experience
Excellent track record in generating creative, strategic and innovative campaigns
A creative, commercial and strategic thinker who is comfortable using consumer insight and market knowledge to produce best-in-class campaigns with real impact.
Is ROI-focused, able to effectively measure results and evaluate campaigns, and share learnings with wider team and stakeholders.
Excellent market and commercial knowledge, able to keep up-to-date with the latest trends, news, media and wider cultural landscape.
Proven capability in creating innovative PR campaigns
Good writer, ability to plan, news sense, story telling ability, able to pitch a story, creative
Business and commercial understanding
Able to evaluate meaningfully
Understanding of competitors strength and weaknesses, retail trends and media trends
Hybrid working model (3 days in the office)
28 days holiday plus bank holidays (option to buy and sell holiday days)
Enhanced pay for maternity, paternity, adoption and shared parental leave
Private healthcare cover and life assurance
Free access to HeadSpace, employee assistance programme (24 hour helpline), mental health first aiders, and a wellbeing portal
Season ticket loans (from day 1 for entry level) and cycle to work scheme
Relocation Rent Support Loan
Employee networks: HC All In (open forum), Elevate (for ethnic minority colleagues), HarperParents, Menopause at Work and Pride at HC
Unlimited training on our Learning and Development portal, management courses (up to MA level) and mentoring programmes
Virtual GP and eyecare vouchers
Gym membership discount
Onsite physiotherapy (London only)
Charitable donation matching and 2 volunteering days
We're a certified Carbon Neutral company
Free e-books and audiobooks, newspaper subscriptions and discounts on books
Subsidised canteen and retail discounts
Onsite prayer room
If you wish to discuss anything regarding this position and/or your application to this role, please reach out directly to email@example.com with subject heading ‘Vacancy Query’ plus the job title and we will aim to get back to you within 5 working days.
Please note, if you are interested in the role you would need to submit your application via Applied. We do not accept email applications.
Removing bias from the hiring process
Removing bias from the hiring process
- Your application will be anonymously reviewed by our hiring team to ensure fairness
- You’ll need a CV/résumé, but it’ll only be considered if you score well on the anonymous review