To develop and deliver creative, national and regional media strategies for Comic Relief’s partnerships and fundraising campaigns. This role will manage various year-round partnerships (e.g. The Bill & Melinda Gates Foundation, British Airways) and lead Sport Relief 2020 projects as required. This role will also support the Comic Relief press office, including joining the on-call rota for out-of-hours media enquiries, and is likely to include line management responsibility. International travel may be required.
Planning and delivery - develop and deliver creative, ambitious and realistic national and regional media strategies, ensuring plans meet agreed targets and are evaluated appropriately. Strategies will support wider organisational objectives and integrate all communications channels (media, social, digital, etc.)
Evaluating and improving approach - ensure all activity is planned, monitored and evaluated according to Comic Relief Media team processes and contribute to discussions to improve these processes
Profiling the work Comic Relief funds and the difference it makes – work directly with funded projects, and the people they support, to show the positive impact donations make. This may involve setting up and managing visits with journalists, influencers, and high-profile supporters
Team management and processes – this role is likely to include line management of a media assistant or officer during busy times of the year and is expected to implement all teams’ systems and procedures necessary for the smooth and efficient running of the press office
Relationship management - establish and build collaborative, quality relationships with all relevant internal and external stakeholders. This will include several partners that will be assigned to the role, as well as media, key influencers, PR agencies and taking the lead on media activity in internal project working groups
Risk awareness and reputation management - monitor the press regularly to identify appropriate opportunities and potential threats to the promotion of the work of Comic Relief and other key partners. Update Comms management team and where relevant other colleagues on any coverage with a high level of opportunity or threat in a timely manner