Introduction to the role

Are you a creative, dynamic marketer with a passion for storytelling and great content?

An exciting opportunity has arisen for a Marketing Manager to join our multi award-winning HarperNonFiction marcomms team. 

HarperNonFiction is one the UK’s leading entertainment and lifestyle publishers home to some of the biggest names and bestselling brands in nonfiction, with authors including Peter Kay, Jay Shetty, Debbie Harry, Rob Beckett, Marcus Wareing, Micah Richards, Adam Buxton, Grace Dent and James Smith. Complemented by our quality narrative imprint Mudlark and lifestyle imprint Thorsons, we have an eclectic, genre-defining list across memoir, music, sport, self-help, personal development, cookery, health & fitness and gift.

This is a new role at an exciting time of growth and change for us. You’ll design and implement integrated and strategic campaigns across our four publishing verticals and grow our lists and brands through entrepreneurial and creative thinking. The successful candidate will be a senior voice in the HarperNonFiction Marcomms team, bringing their knowledge of the market and prior marketing experience to deliver outstanding campaigns.

Key tasks and accountabilities

As Marketing Manager, you will be responsible for planning and executing your own integrated and innovative marketing campaigns, that will reach and engage readers and drive sales across a wide variety of author brands.

We are looking for someone who:

• Is an excellent communicator able to lead campaigns and collaborate creatively with a wide variety of stakeholders both internal and external to the business.

• Is a creative, commercial and strategic thinker who is comfortable using consumer insight and market knowledge to produce best-in-class campaigns with real impact.

• Is ROI-focused, able to effectively measure results and evaluate campaigns, and share learnings with wider team and stakeholders.

• Enjoys keeping up-to-date with the latest trends, news, media and wider cultural landscape.

• Is a team-player, looking to share their learnings with the wider marcomms team in order to foster a culture of shared learning.

• Will become a senior marketing voice in meetings including contributing to and attending pitches for new acquisitions with agents and authors

• Has a proven track record delivering digital excellence across a variety of online platforms, both organic and paid.

• Has a clear and demonstrable understanding of the importance of social platforms and how to engage followers around our titles through great content.

• Is excited by and alive to the opportunities of working with new brand partners creatively to expand our reach.

• Enjoys working in a dynamic, fast-paced commercial environment, able to manage multiple deadlines and prioritise with confidence.

• Clear and demonstrable understanding of the growing importance of digital optimisation across online retail channels.

• Has an active interest in campaigns from across the book industry as well as the wider entertainment and media sector.

Skills required

• Creative flair with with best-in-class social asset and digital content creation

• Strong organisation, communication and prioritisation skills 

• Calm under pressure

• A team player with strong interpersonal skills and the ability to build strong working relationships with multiple stakeholders

• An understanding of the commercial book market and book buyer

• Strong marketing skills across the full marketing mix

• Experience working in a busy marketing, campaigns or communications department

• The ability to thrive in a fast-paced environment

• Excellent understanding of existing and emerging social media platforms

• Data-driven and results focused

Benefits 

• Hybrid working model (2+ days in the office) 

• 28 days holiday plus bank holidays (option to buy and sell holiday days) 

• Enhanced pay for maternity, paternity, adoption and shared parental leave 

• Relocation rent loan

• 2 volunteering days

• Private healthcare cover and life assurance 

• Free access to HeadSpace, employee assistance programme (24 hour helpline), mental health first aiders, and a wellbeing portal 

• Employee networks: HC All In (open forum), Elevate (for ethnic minority colleagues), HarperParents, Menopause at Work and Pride at HC 

• Unlimited training on our Learning and Development portal, management courses (up to MA level) and mentoring programmes 

• Virtual GP and eyecare vouchers 

• Charitable donation matching and volunteering day 

• We're a certified Carbon Neutral company 

• Free e-books and audiobooks, newspaper subscriptions and discounts on books 

• Subsidised canteen and retail discounts 

If you wish to discuss anything regarding this position and/or your application to this role, please reach out directly to our People Advisor at Stephanie.Jemmett@harpercollins.co.uk with subject heading ‘Vacancy Query’ plus the job title and we will aim to get back to you within 5 working days.