PURPOSE 

This role will lead on brand and marketing campaigns for key projects across England Women’s International cricket and women’s domestic cricket. The role will report into the Head of Marketing (Women’s Cricket & Recreational Cricket) within the Core Marketing team, and will work closely with other members of the Marketing, Digital, Communications, Participation and Growth, Events, Finance and Operations teams. They will also work with the Professional Game Counties, venues, partners and our agency partners. 

WHO WE ARE 

The England and Wales Cricket Board is the national governing body for all cricket in England and Wales, supporting the game at every level – from grassroots to professional. 

We believe cricket is a force for good that can have an enduring impact on everyone’s lives and we have an ambitious strategy to inspire a generation to say ‘cricket is a game for me’. It provides great entertainment. It teaches important skills, both physical and social.  It can help inclusion and social cohesion, bringing communities together. 

The ECB wants cricket to be the most inclusive sport in England and Wales. The ECB welcomes applications from all backgrounds to ensure we deliver our Inspiring Generations strategy and fulfil our purpose to connect communities and improve lives through cricket. 

OUR VALUES 

• Run on respect. We ensure our game is based on fairness, respect and decency. 

• Embrace enjoyment. We make sure everyone finds fun in the game. 

• Build belonging. We actively include so everyone can find a place in the game. 

• Progress with purpose. We stay open to change to keep the game moving forward. 

YOU’LL LOVE THIS JOB IF 

• You’re passionate about women’s sport and driving growth and positive change in this space. 

• You are a creative marketeer with a flair for brand, creative and content 

• You are a strong presenter and influencer with a track record of driving uptake and/or collaboration on projects amongst internal and external stakeholders 

• You are an experienced project manager, apt at navigating complex organisational and network structures with varying levels of resource  

YOU’LL BE DOING 

• Implementing the marketing strategy for England Women’s internationals, driving exponential growth in attendance, particularly as we build towards the Women’s World Cup in 2026. This includes developing and executing integrated marketing campaigns that support key commercial objectives such as ticket sales and data acquisition, working closely with internal teams and agency partners. 

• Implementing the domestic women’s marketing strategy in line with the inaugural season of the new domestic women’s structure—laying strong foundations for long-term growth.  

• Collaborating with key stakeholders across the game, including all 18 Professional County Clubs and MCC, to develop joint plans and deliver a cohesive, nationwide strategy. 

• Working cross-functionally within the ECB teams, aligning with communications, digital, data, product, events, and commercial partnerships teams to ensure brand consistency and fully integrated campaign execution. 

• Leveraging data and insights from partners such as Two Circles, as well as the professional game to inform and refine marketing activity.  

YOU’LL HAVE 

• Experience in the planning and delivery of consumer and content marketing campaigns, ideally with experience managing creative and media agencies 

• Demonstrable experience of brand management and building multi-channel campaign plans across owned, earned and paid media, including CRM and email campaigns.  

• The ability to work with customer insight and data, using it to inform campaign planning.  

• Experience managing and influencing key stakeholders at all levels of an organisation 

• Experience and confidence in public speaking and presenting to a diverse range of stakeholders 

• Experience working or volunteering in women’s and/or girls sport is desirable 

YOU’LL RECEIVE  

• Competitive salary 

• Holiday - 25 days a year 

• Volunteering – 2 days a year 

• Pension - Non-contributory pension 

• Private medical insurance 

• Employee health cash-back plan 

• Long-term sickness insurance 

• Life assurance - four times your annual basic salary 

• Enhanced family leave and pay 

• OpenBlend - an innovative coaching and performance management tool 

• People Academy - a range of programmes and initiatives to help you develop and reach your potential 

• Employee Assistance Programme - 24/7 confidential access to expert services including counselling, wellbeing, and independent legal and financial advice 

• 30% New Balance discount 

• Cycle 2 Work Scheme 

• Season ticket loan 

• Preferential access to tickets to England and The Hundred games 

• Opportunities to be a part of and be involved in our Employee Resource groups: Women in Cricket Employee Network, Race in Cricket Employee Network, Social Equality in Cricket Employee Network, Cricketability Employee Network (formerly called the Disability in Cricket Employee Network) and LGBTQ+ Community in Cricket Employee Network