Marketing Manager – Women’s & Girls’ Cricket (12 month FTC)

England and Wales Cricket Board

Location Lord's / hybrid
Salary Competitive
Team Marketing
  • Closing: 5:00pm, 3rd Jan 2023 GMT

Perks and benefits

Life Insurance
Wellness programs
Employee Assistance Programme
Additional parental leave
Enhanced maternity and paternity leave
Paid volunteer days
Cycle to work scheme

Candidate happiness

8.39 (8313)

Job Description


The purpose of this role is to drive accelerated growth in women’s and girls’ cricket across four key pillars – follow, attend, play, experience. At a time when women’s cricket is seeing exponential growth and wider appeal than ever before, this role is fundamental in creating sustainable growth so that women and girls across the UK develop and sustain a love for the game throughout their lifetime.


The England and Wales Cricket Board is the national governing body for all cricket in England and Wales, supporting the game at every level – from grassroots to professional.

We believe cricket is a force for good that can have an enduring impact on everyone’s lives and we have an ambitious strategy to inspire a generation to say ‘cricket is a game for me’. It provides great entertainment. It teaches important skills, both physical and social.  It can help inclusion and social cohesion, bringing communities together.

The ECB welcomes applications from all backgrounds to ensure we deliver our Inspiring Generations strategy and fulfil our purpose to connect communities and improve lives through cricket.



  • Stronger As One Team – We are stronger together. We allow for individual strengths and beliefs but head in the same direction. We respect, support and really listen to each other along the way.

  • Push New Boundaries – We are bold, brave and curious. We challenge and don’t settle. We forge the future whilst remembering our roots.

  • Be The Best In The Game – On & Off The Pitch – We train hard. We strive to be our best to help the team be the best. We celebrate our victories and learn from our let downs.

  • Passion For Play – We are here to inspire & be inspired. We are serious about what we do, but don’t take ourselves seriously. We enjoy the journey and have fun.


  • You’re passionate about women’s sport and driving growth and positive change in this space

  • You are a creative marketeer with a flair for brand, creative and content

  • You are a strong presenter and influencer with a track record of driving uptake and/or collaboration on projects amongst internal and external stakeholders

  • You are an experienced project manager, apt at navigating complex organisational and network structures with varying levels of resource



  • The role will be responsible for the planning and delivery of the ECB’s women’s and girls’ platform across the professional and recreational game – We Got Game – fostering fans’ and players’ sustained connection to and participation in cricket. This is centred around the expansion and retention of an engaged community of likeminded females who can get value from what the game offers on and off the pitch. 

  • This spans consumer and network marketing via multi-channel marcomms campaigns, creation and dissemination of marketing toolkits, planning and delivery of activations and money-can’t-buy-experiences, collaborations with strategic partners, and the like.

  • The role will support with the delivery of the England Women’s attendance strategy, driving exponential growth in attendance in 2023.



  • Experience in the planning and delivery of consumer and content marketing campaigns, ideally with experience managing creative and media agencies

  • Experience in brand management and guardianship

  • Experience managing and influencing key stakeholders at all levels of an organisation

  • Experience and confidence in public speaking and presenting

  • A history of using data and insight to influence projects throughout their lifecycle

  • Experience working or volunteering in women’s and/or girls sport is desirable



  • Competitive salary

  • Holiday - 25 days a year

  • Pension - Non-contributory 8% pension

  • Private medical insurance

  • OpenBlend - an innovative coaching and performance management tool

  • Employee Assistance Programme - 24/7 confidential access to expert services including counselling, wellbeing, and independent legal and financial advice

  • 30% Castore discount

  • Preferential access to tickets to England and The Hundred games

  • Appropriate safeguarding training required for this position

Removing bias from the hiring process

Applications closed Tue 3rd Jan 2023


Removing bias from the hiring process

  • Your application will be anonymously reviewed by our hiring team to ensure fairness
  • You’ll need a CV/résumé, but it’ll only be considered if you score well on the anonymous review

Applications closed Tue 3rd Jan 2023