PURPOSE

This is an exciting opportunity for anyone passionate about driving equity, diversity and inclusion in sport. The EDI and Communications Team delivers meaningful work that champions EDI across cricket and drives the game’s ambition to become the most inclusive sport. 

With a strong focus on communications campaigns, the successful candidate will lead, create and execute high-quality initiatives designed to inspire positive behaviour change through EDI education and storytelling under the Raising The Game platform. From organising events and delivering integrated campaigns to managing a calendar of key EDI milestones and collaborating with stakeholders—from grassroots clubs to commercial partners—this role is perfect for someone who thrives on making a tangible difference through powerful communications and partnerships. 

While EDI will be at the heart of this role, the ideal candidate should also be adaptable, contributing to broader campaigns and communications efforts as needed.   

WHO WE ARE

The England and Wales Cricket Board is the national governing body for all cricket in England and Wales, supporting the game at every level – from grassroots to professional.

We believe cricket is a force for good that can have an enduring impact on everyone’s lives and we have an ambitious strategy to inspire a generation to say ‘cricket is a game for me’. It provides great entertainment. It teaches important skills, both physical and social.  It can help inclusion and social cohesion, bringing communities together.

The ECB wants cricket to be the most inclusive sport in England and Wales. The ECB welcomes applications from all backgrounds to ensure we deliver our Inspiring Generations strategy and fulfil our purpose to connect communities and improve lives through cricket.

OUR VALUES

• Run on respect. We ensure our game is based on fairness, respect and decency. 

• Embrace enjoyment. We make sure everyone finds fun in the game. 

• Build belonging. We actively include so everyone can find a place in the game. 

• Progress with purpose. We stay open to change to keep the game moving forward. 

YOU’LL LOVE THIS JOB IF 

• You have experience leading communications campaigns that have delivered behaviour change and driven public interest. You’ll understand how to segment audiences and plan an array of comms tactics to challenge mindsets and educate via campaigns. 

• You are passionate about driving greater equity, diversity and inclusion, and have proven experience of doing so in previous roles.  

• You’re a highly capable communicator and influencer in person and in writing, able to bring complex and sensitive subject matter to life for different audiences, using a variety of different channels and mediums. 

• You are an inspirational storyteller and creative thinker, with the ability to spot a strong story / idea and then cultivate engaging ways to bring it to life and deliver it to the desired audience. 

• You can think beyond comms to ensure the campaigns carry value from a paid, earned, shared and loaned perspective.  

• You have excellent interpersonal skills and an exemplary track record developing and managing relationships with stakeholders internally and externally and the ability to drive collaboration with different teams.  

• You’ll have a passion for digital channels and content, skilled in its planning and promotion; enjoying exploring alternative ways to reach audiences and understanding the need for us to think differently to engage people across the game and beyond.  

• You are organised, insightful and conscientious when it comes to measurement.

YOU’LL BE DOING

• Leading the planning and delivery of the ECB’S Raising the Game EDI platform to encourage inclusive behaviours across the game and promote the progress cricket is making with external audiences. 

• Setting the strategic direction and leading communications campaigns to influence positive EDI behaviours across the game of cricket (from grassroots clubs to cricket organisations) and in the public domain.  

• Providing senior leadership and counsel on EDI communications to a range of internal and external stakeholders, including working closely with the internal EDI Team.  

• Communicating across stakeholders with diverse perspectives and different levels of understanding of EDI issues. 

• Overseeing media engagement plans, including managing journalist and influencer strategies, to secure traditional and social media coverage.  

• Putting diverse audiences at the heart of your work, gathering insight, working to understand lived experiences, and placing campaigns and content where the desired target audience can engage with it. 

• Overseeing agency teams and managing freelancers/consultants, publicists and junior team members to deliver impactful campaigns that go beyond the cricket audience and reach the mainstream.   

• Keeping across relevant EDI and communications trends, developments and best practice in campaigning.  

• Putting measurement at the heart of your work. Setting and measuring campaign KPIs throughout – and ensuring all involved parties are doing the same / feeding into measurement frameworks.  

YOU’LL HAVE

• Experience of leading communications campaigns (ideally in the EDI / behavioural change space) 

• A track record of successfully managing agency teams (from content to PR) and working collaboratively with multiple stakeholders to scale campaigns and events  

• Experience planning and managing events (physical or virtual) 

• Exceptional project management and organisational skills—effectively juggling multiple priorities, from major campaign moments to ongoing EDI initiatives and commitments 

• Strong relationships with journalists and experience creating bonds with influencers / key opinion formers 

• A passion for creativity—constantly exploring innovative ways to bring EDI moments and messages to life in an engaging and accessible manner 

• A keenness for networking and building relationships with key influencers, industry spokespeople and stakeholders as well as network partners / case studies 

• Exceptional written, verbal and presentation skills  

• Resilience in an environment that is fast paced 

YOU’LL RECEIVE

• Competitive salary

• Holiday - 25 days a year

• Volunteering – 2 days a year

• Pension - Non-contributory pension

• Private medical insurance

• Employee health cash-back plan

• Long-term sickness insurance

• Life assurance - four times your annual basic salary

• Enhanced family leave and pay

• OpenBlend - an innovative coaching and performance management tool

• People Academy - a range of programmes and initiatives to help you develop and reach your potential

• Employee Assistance Programme - 24/7 confidential access to expert services including counselling, wellbeing, and independent legal and financial advice

• 30% Castore discount

• Cycle 2 Work Scheme

• Season ticket loan

• Preferential access to tickets to England and The Hundred games

• Opportunities to be a part of and be involved in our Employee Resource groups: Women in Cricket Employee Network, Race in Cricket Employee Network, Social Equality in Cricket Employee Network, Cricketability Employee Network (formerly called the Disability in Cricket Employee Network) and LGBTQ+ Community in Cricket Employee Network