PURPOSE

A pivotal role leading the marketing team across professional and recreational cricket both with significant revenue (e.g. England and domestic Ticket) and strategic goals (E.g. Recreational Cricket) linked to both the Commercial department and wider organisation.   

WHO WE ARE

The England and Wales Cricket Board is the national governing body for all cricket in England and Wales, supporting the game at every level – from grassroots to professional.

We believe cricket is a force for good that can have an enduring impact on everyone’s lives and we have an ambitious strategy to inspire a generation to say ‘cricket is a game for me’. It provides great entertainment. It teaches important skills, both physical and social.  It can help inclusion and social cohesion, bringing communities together.

The ECB welcomes applications from all backgrounds to ensure we deliver our Inspiring Generations strategy and fulfil our purpose to connect communities and improve lives through cricket.

OUR VALUES

• Stronger As One Team – We are stronger together. We allow for individual strengths and beliefs but head in the same direction. We respect, support and really listen to each other along the way.

• Push New Boundaries – We are bold, brave and curious. We challenge and don’t settle. We forge the future whilst remembering our roots.

• Be The Best In The Game – On & Off The Pitch – We train hard. We strive to be our best to help the team be the best. We celebrate our victories and learn from our let downs.

• Passion For Play – We are here to inspire & be inspired. We are serious about what we do, but don’t take ourselves seriously. We enjoy the journey and have fun.

YOU’LL LOVE THIS JOB IF

• You can lead a marketing team, bringing the best out of individuals and the team as a group.

• You can bring marketing leadership to the organisation and wider Cricket Network.

• You can delivery brilliant works across the portfolio of multiple, diverse set of projects and stakeholders simultaneously.

YOU’LL BE DOING

• Driving the marketing agenda across the organisation ensuring our committed objectives and plans are delivered brilliantly.

• Leading the team (of c. 5 people) to achieve and thrive with your coaching and support.

• Leading the collaborative relationship with the First Class Counties’ Commercial/Marketing teams to ensure engagement and delivery of on-sale programme across Professional Cricket (England Men’s and Men’s Domestic Competitions)

• Leading and/or overseeing brand and product design for new products within the professional and recreational game.

• Supporting organisational strategies such as Inspiring Generations through perception-shifting marketing campaigns that inspire more to follow, attend and play cricket

• Partnering with The Hundred Marketing leaders to ensure the whole portfolio is efficiently delivering growth for the game and not cannibalising from within.

• Working as part of the Senior Leadership group within the Commercial department to ensure the overall portfolio is successful.

• Owning the marketing budget to maximise ROI and ensure excellent compliance.

• Working with your peers (ECB Leaders Group) across the organisation to ensure that marketing is contributing to the broader organisation goals.

• Working with our commercial and broadcast partners to maximise the impact of brands and campaigns.

• Leading the relationship with key external stakeholders such a creative and media agencies to ensure quality of engagement of and output.

• Supporting the Sales and Marketing Director as required.
  

YOU’LL HAVE

• Demonstrable leadership of a marketing team with a portfolio of brands.

• Demonstrable complex stakeholder engagement both internally and externally

• Demonstrable commercial marketing delivery achieving sales targets (e.g. Ticket sales)

• Demonstrable creative campaign and media planning leadership

• Demonstrable delivery under pressure, showing agility and ownership

• The ability to work with customer insight and use it to inform brand development and campaign planning.

• Confidence in and experience of presenting to diverse groups of stakeholders.

YOU’LL RECEIVE

• Competitive salary

• 25 days’ holiday

• Private medical insurance

• Non-contributory 8% pension

• Life assurance

• 30% discount on Castore items