To lead the Communications and Marketing strategy around Need Messaging, developing the over-arching marketing and communications approach around money buys (fundraising shopping lists), need messaging and to shape the ongoing approach to communicating money buys and maximising fundraising potential.
Servicing requirements for money buys for Comic Relief and its associated Campaigns (Red Nose Day, Sport Relief). Working across the organisation to give guidance and produce money buys to al all departments (community, schools, and workplace fundraising, individual giving, partnerships, challenges, broadcast – radio and driver shows). This will include:
i. Managing copy writing existing list and gaining approval from I&I
ii. Responding to briefs – logging use/ working with photography on imagery and content producers on film
iii. Sourcing and compiling, in conjunction with Storytelling and I&I
Need messaging: supporting the marketing team to implement the results of our need testing underway and work on copywriting/ updates/ imagery and content commissioning. Working with the Digital Marketing Manger to ensure need is creatively and adequately represented.
Money buy films: working with production team to project manage the delivery of these assets
Long term strategy for money buys: project manage a cross organisational piece of work to analyse and evaluate the need for and approach to money buys, including market research and testing, in order to understand their value and how they can be used forward to ensure we have a solid plan in place and can resource appropriately and build in process accordingly
Deliver money buy solution: working with the relevant teams on delivering the new approach and formalising cross org processes on how money buys are collected, developed and signed off for the future.
Need comms strategy and developing a plan: looking at the year-round comms calendar and developing a need comms strategy in collaboration with the Head of Marketing and Comms and Marketing Lead to ensure we have a clear plan on how we focus our channels