Senior Fundraising Strategist

Comic Relief

Employment Type Full time
Location Hybrid · London, City of, UK 2 days a week in our London Office
Salary £43,783 - £47,284 (GBP)
Team Fundraising
Seniority Mid-level
  • Closing: 11:59pm, 20th May 2024 BST

Perks and benefits

Flexible working hours
Work from home option
Life Insurance
Wellness programs
Employee Assistance Programme
Enhanced maternity and paternity leave
Paid emergency leave
Sabbatical Opportunities
Professional development
Paid volunteer days
Payroll giving
Salary sacrifice
Team social events
Extracurricular clubs
Cycle to work scheme
Free fruit

Candidate happiness

8.54 (8334)

Job Description

​​​​​​This role is offered on a hybrid contract giving you the opportunity to also work from home three days a week.


As Senior Fundraising Strategist you’ll play an integral role in defining the fundraising strategies for cross organisational campaigns and targeted fundraising and engagement activities.  Working as a senior fundraising strategist within our Campaign Strategy & Planning team, you’ll direct cross-disciplinary project teams from across all levels of the business to deliver target beating initiatives from Red Nose Day to new product development initiatives that drive new revenue streams.  You’ll help establish data and insight led planning processes, ensuring strategies are well informed and robust.  You’ll ensure test and learn is embedded in any project and that rigorous analysis is built into measurement and evaluation processes.   

Interviews are expected to take place on Tuesday 27th and Friday 31st of May.

Key responsibilities:  

  • Work with the Head of Campaign Strategy & Planning and key colleagues across the Fundraising team, to support the development of annual fundraising and engagement plans, establishing planning; monitoring and evaluation processes for agreed activities, specifically but not limited to organisational campaigns and new income driving initiatives. 

  • Directly lead agreed cross-organisational multi-disciplinary project teams to robustly plan, deliver, monitor and evaluate agreed campaigns and projects. 

  • Support the Head of Campaign Strategy & Planning to roll out an agreed fundraising planning process, ensuring campaigns and project strategies are developed using internal and external knowledge, data and insight; are planned in good time to deliver maximum impact and are responsive to audience and market requirements and trends. 

  • Support Head of Campaign Strategy and Planning to embed new ways of working within team and across Comic Relief, working with the core campaign planning team, the wider fundraising team and colleagues particularly in Production and Funding to continually improve processes  

  • Inspire and facilitate creative and innovative thinking and action, working with colleagues, including our Fundraising Innovation Lead, to ensure our fundraising campaigns and projects represent our disruptor brand and speak to new external innovations appropriate to target audience segments 

  • Devise and / or make use of a suite of data and insight tracking and reporting tools that are leveraged to drive optimisation and efficiency as well as informing new approaches to maximise supporter acquisition, development and retention and associated income opportunities 

  • Work closely with audience teams and activity owners to measure performance and to assess and communicate the results of campaigns and projects including retrospectives to aid continuous improvement.   

  • Working with the Creative Fundraising Strategy Lead, support the roll out of training and ongoing development of best practice planning and strategic development approaches. 

  • Deliver ad-hoc planning and strategy projects as required  


Person Specification  

Essential Criteria  

  • A working understanding of fundraising, having recently devised and implemented successful fundraising strategies and initiatives  

  • Experience of analysing data and insights to inform decision making; with proven abilities in financial modelling and interpretation of data and insight into actionable plans and initiatives 

  • Knowledge of segmentation and audience targeting strategies, including experience of using audience listening and audience targeting tools and services to define an audience first approach to planning initiatives 

  • Experience of planning; monitoring and evaluating major campaigns or projects, incl financial modelling, objective and KPI setting and preparing relevant documentation that underpins the delivery of activities 

  • Experience of working as part of project teams, taking the lead where appropriate 

  • Knowledge of fundraising and project management methodologies and experience of working with different approaches to project planning and delivery 

  • Experience of monitoring and evaluation of programme performance, including objective setting, developing toolkits, reporting and driving the learning process with stakeholders to achieve ongoing effectiveness  

  • Ability to understand risks, issues and dependencies within a project / campaign and to synthesise this information to provide accurate and timely advice to drive decision making 

  • Effective relationship builder with strong stakeholder management, leadership and communication skills, and the ability to adapt to different styles and ways of working 


Desirable Criteria  

  • Experience of planning complex multi-channel marketing and / or fundraising campaigns 

  • Experience of fundraising for international and national causes 

  • Accredited fundraising or marketing qualification 

  • Experience in delivering or supporting new product development 

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Comic Relief we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Why work at Comic Relief

There are lots of good reasons to join us at Comic Relief. You can read more about our employee benefits, such as our commitment to flexible and hybrid working. We ask staff to come to the office twice a week, normally on agreed team days, so that we can do all those things that are difficult to do online. Our office is based in Whitechapel, London, There are lots of opportunities to develop your skills and experience at Comic Relief, including opportunities to become a Mental Health First Aider or to participate in our Employee Network Groups that focus on making Comic Relief a more inclusive place to work.

Disability Confident employer

As part of the Disability Confident scheme, we take positive action by providing first-round interviews to candidates who have a registered disability, provided they meet the minimum criteria for the role, as demonstrated on their CV.

We ask that candidates that wish to be considered for this scheme email to discuss further. Please do not email CV's/cover letters.

Removing bias from the hiring process

Applications closed Mon 20th May 2024


Removing bias from the hiring process

  • Your application will be anonymously reviewed by our hiring team to ensure fairness
  • You’ll need a CV/résumé, but it’ll only be considered if you score well on the anonymous review

Applications closed Mon 20th May 2024