Introduction to the role

A fantastic opportunity to deliver successful, strategic marketing campaigns for the primary school market. You’ll work with our leading reading scheme Collins Big Cat and across other exciting primary brands. You’ll create innovative campaigns that meet revenue, evaluation and dues targets and help us grow our presence in this key strategic area.

Key tasks and accountabilities

• Work with the Schools Marketing Director to develop, write and implement marketing plans on time and to budget

• Produce marketing campaigns that deliver ideas with accuracy and flair, with relevant messages and appropriate use of design

• Work with colleagues to ensure that campaigns make full use of online marketing opportunities, including creating web pages, contributing to social media channels and designing emails

• Work effectively with freelance marketers, designers, mailing houses and other marketing service providers, giving clear briefs and guidance to ensure that quality work is delivered to schedule and budget

• Measure and report upon campaign performance

• Support the sales team with ongoing lead generation, effective materials and sales initiatives as required

• Contribute to the overall management of the budget in conjunction with the Schools Marketing Director

• Plan, organise and attend events and exhibitions as agreed and in line with strategic aims of the division

Experience required

• A passion for publishing and marketing, any experience in publishing or marketing would be a bonus

• Experience of design systems preferable – e.g. Canva/Photoshop/Adobe

• Strong organisation skills and ability to prioritise workload and juggle tasks

• A clear, accurate writing style and the ability to produce fluent and persuasive copy

• Able to use initiative to develop new ideas and solve problems

• A proactive and can-do attitude, with the ability to remain calm under pressure

• A team player with excellent communication and people skills

• Excellent attention to detail

Benefits

• Hybrid working model (2+ days in the office)

• 26 days holiday plus bank holidays (option to buy and sell holiday days)

• Enhanced pay for maternity, paternity, adoption and shared parental leave

• Private healthcare cover and life assurance

• Free access to HeadSpace, employee assistance programme (24 hour helpline), mental health first aiders, and a wellbeing portal

• Season ticket loans (from day 1 for entry level) and cycle to work scheme

• Employee networks: HC All In (open forum), Elevate (for ethnic minority colleagues), HarperParents, Menopause at Work and Pride at HC

• Unlimited training on our Learning and Development portal, management courses (up to MA level) and mentoring programmes

• Virtual GP and eyecare vouchers

• Gym membership discount

• Onsite physiotherapy (London only)

• Charitable donation matching and volunteering day

• We're a certified Carbon Neutral company

• Free e-books and audiobooks, newspaper subscriptions and discounts on books

• Subsidised canteen and retail discounts

• Onsite prayer room

If you wish to discuss anything regarding this position and/or your application to this role, please reach out directly to our Talent Acquisition Manager at stephanie.jemmett@harpercollins.co.uk with subject heading ‘Vacancy Query’ plus the job title and we will aim to get back to you within 5 working days.