​​Please note this is a hybrid role based on the successful candidate working at least two days a week in our London office. Remote contracts would not be considered for this role. 

​​Comic Relief reserves the right to close the role early if a large number of applications are received.

Purpose of job:​ 

At Comic Relief, we harness the power of entertainment and pop culture to create a just world free from poverty. And, as our new Individual Giving (IG) Manager, you’ll contribute to this by building and strengthening our individual giving supporter base.  

You’ll imagine, execute and manage a diverse range of Individual Giving products and propositions, including direct cash and regular giving; legacy and value-exchange, including virtual giving experiences and other transactional opportunities – creating and optimising giving experiences that surprise and delight new and existing supporters.  

You’ll use data and insight about our audiences and potential audiences; the market place and the reach and potential of different channels to plan, deliver, monitor and evaluate activities ensuring the opportunity to support Comic Relief from individual gifts stands out in a crowded marketplace, and that our investments are optimised for maximum impact. 

You’ll balance data and creativity in equal measure; you’ll think strategically, act tactically and you’ll be a natural collaborator; project manager and completer-finisher.    This role offers the opportunity to innovate; grow and fully contribute to unique fundraising programme that combines comedy and compassion to create a platform for joyful generosity.   

​​Key responsibilities: ​ 

Plan and deliver ambitious acquisition, engagement and retention Individual Giving activity, by: 

• Leading the annual planning for our Individual Giving programme, using data and insight to determine the best opportunities for fundraising growth, setting well considered objectives, KPI’s and budgets and financially and creatively planning activities to deliver a balanced income and supporter portfolio. 

• Project managing end to end delivery of Individual Giving campaigns and activities, including launching, developing and optimising products and activities through to monitoring and evaluating results and learning, at all times ensuring projects are delivered on time, within budget, comply with regulations and best practice and strengthen Comic Relief’s brand and giving experience. 

• Playing an active role in integrated campaign planning and delivery, situating the Individual Giving programme within wider organisational campaigns, like Red Nose Day and Sport Relief, to leverage organisational resource to best effect to grow and strengthen our active Individual Giving base of support. 

• Collaborating and sharing success with a wide range of colleagues including: digital fundraising colleagues (e.g. in paid, owned and earned media and email); support teams (e.g. in Communications & Content / Stories / Creative Production; Talent; Supporter Services and Campaign Strategy and Planning) and working closely with colleagues in our finance; tech and data teams to ensure financial and data rigour is applied and user experiences are optimised. 

• Building relationships with, and managing external partners (including media agencies, fulfilment, print & production houses etc) to ensure timely, effective and efficient campaign delivery. 

• Pro-actively owning own development and understanding of the Individual Giving marketplace, bringing insight and learning from the external landscape into Comic Relief’s Individual Giving programme and using this, along with learning from the activities you manage, to continuously innovate; optimise; test, scale and improve the recruitment of new, and the retention and development of existing, supporters.   

• Playing an active part in the success of our fundraising and engagement strategy by   contributing to the development of team wide annual plans and budgets, using learnings and insight to make recommendations to facilitate growth 

• Proactively participating in and leading aspects of wider team planning activities. 

• Keeping abreast of the fundraising marketplace and wider legislative and regulatory landscape to ensure Comic Relief’s fundraising campaigns and activities are compliant 

• Playing an active role in the Fundraising Team championing inclusivity and diversity in order to drive high performance and an action-oriented culture 

• Undertaking and managing ad-hoc duties as needed, ensuring alignment with the scope and responsibilities of the role 

• This role may develop to include line management responsibilities and duties as the portfolio expands in the future. Postholders may be expected to take on line management responsibilities when required.  

​​Person specification​ 

​​Essential criteria​ 

• Extensive experience of managing online and offline performance marketing campaigns across acquisition, retention and stewardship. 

• Proven experience of managing a portfolio of product offerings, ideally as part of an Individual Giving fundraising portfolio, for example, at least three of the following products: regular giving, value exchange, cash, legacy, mid-value.  

• Knowledge and experience in developing and rolling out activity specific activations as part of a wider integrated campaigns, actively opportunity spotting; championing collaboration and adapting in response to wider factors. 

• A creative self-starter with proven ability to work independently, managing own work plan to deliver against goals and objectives.  

• Experience of New Product Development (NPD), taking new products from minimum viable product (MVP) to scale.  

• Proven ability to use data and insight to inform decisions; model and plan growth opportunities; prepare business cases and evolve and optimise individual fundraising activities and Individual Giving portfolios. 

• Excellent project manager, able to demonstrate effective use of tools, processes and ways of working to deliver projects to plan. 

• Experience in annual planning and year-round budget management, including ability to set detailed budgets and KPIs, model performance, reforecast and proactively manage campaign budgets.   

• Experience of marketing/fundraising planning and tracking, including setting and monitoring performance KPIs and metrics across online and offline channels.  Ability to analyse complex data to identify actionable insight to produce clear plans, briefs and effective marketing plans. 

• Effective relationship builder with strong stakeholder management and communication skills, and the ability to adapt to different styles and ways of working. 

• Excellent oral, written communication, attention to detail, and presentation skills with the ability to inspire and influence stakeholders. 

• Ability to understand risks, issues and dependencies within a project / campaign and to use this information to inform decision making in a timely and accurate way. 

• Experience of using a CRM system and related analysis or marketing tools.  

• Able to demonstrate willingness to learn and develop in a fluid, high impact environment.  

​​

Desirable criteria​ 

• Line management experience 

• Experience of fundraising for both international and national charity causes  

• Accredited fundraising or marketing qualification 

• Experience of working with SalesForce CRM and Marketing Cloud would be an advantage 

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Comic Relief we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles. 

Why work at Comic Relief 

There are lots of good reasons to join us at Comic Relief. You can read more about our employee benefits, such as our commitment to flexible and hybrid working. We ask staff to come to the office twice a week, normally on agreed team days, so that we can do all those things that are difficult to do online. Our office is based in Whitechapel, London, There are lots of opportunities to develop your skills and experience at Comic Relief, including opportunities to become a Mental Health First Aider or to participate in our Employee Network Groups that focus on making Comic Relief a more inclusive place to work 

Disability Confident employer 

As part of the Disability Confident scheme, we take positive action by providing first-round interviews to candidates who have a registered disability, provided they meet the minimum criteria for the role, as demonstrated on their CV or application scores. We ask that candidates that wish to be considered for this scheme email Recruitment@comicrelief.com to discuss further. Please do not email CV's/cover letters.