​​Please note this is a hybrid role based on the successful candidate working at least two days a week in our London office. Remote contracts would not be considered for this role.

Purpose of job:

This role is responsible for supporting the development and delivery of our digital fundraising campaigns for community and schools activations. As a Digital Fundraiser you should be knowledgeable about all things digital; paid media, email and stewardship journeys. This role sits in the Digital Fundraising and Marketing team, and will work
closely with the Schools and Community Fundraising team.

Key responsibilities

• Develop and manage paid media campaigns and plans alongside external Media agencies (Social, PPC, Display).

• Work closely with Schools and Community Fundraising Managers to develop
  audience-focused fundraising campaigns.

• Design, implement and optimise multi-channel user journeys for Community and
  Schools audiences (from acquisition to activation, through to retention and
  engagement).

• Use data and audience insights to identify opportunities and influence strategy
  and plans.

• Support Community and Schools team in achieving income targets and KPIs

• Monitor performance and report on results across Schools and Communities
  digital campaigns, optimising and adapting as you go.

• Provide expert digital knowledge to actively shape fundraising propositions and
  ensure opportunities are maximised.

Person specification:

Essential criteria:

• Knowledge of digital fundraising and digital communication channels.

• Wide-ranging knowledge of digital and marketing fundraising methods and best
  practice

• Previous experience running cross-channel digital paid media fundraising
  campaigns on social, paid search, and display channels

• Email marketing experience

• A data-driven mindset, then turning insight into action.

• Understanding of optimisation and A/B testing.

• Experience of Google Analytics and fundraiser analysis

• Effective time management, communication and collaboration skills

• Understanding of fundraising audiences

• Experience with personalization and segmentation marketing strategies

Desirable Criteria

• Wide-ranging knowledge of digital and direct marketing fundraising methods and
  best practice

• Strong understanding of audience segmentation and donor relationships

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Comic Relief we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.