This is an exciting opportunity to join the bright and innovative marketing and brand team of HarperCollins Children’s Books. We are the home to many bestselling household names, such as David Walliams, Michael Morpurgo, Derek Landy, Oliver Jeffers, David Baddiel, Holly Smale, Narnia, Paddington Bear and Judith Kerr. HarperCollins Children’s Books is a fast-growing children’s publisher and is the home of Blockbuster brands.

The Marketing Manager be responsible for the marketing of fiction, picture books and properties for a range of titles. The role will work also closely with the Sales, Publishing, Design and International teams to develop highly creative consumer and retail marketing campaigns across physical, digital and audio product.

Key tasks and accountabilities

• Creating end to end consumer marketing campaigns that achieve impact and cut through

• Propose the most successful marketing mix for each title comprising advertising, direct and digital marketing, across a range of channels including radio, OOH, print, mobile, social, digital, video, and events

• Brief media agencies on authors/ titles and their deliverables to inform the marketing campaign plan

• Manage design, production and the stakeholder sign off process in the creation of campaign assets

• Support the Children’s publishing team in the acquisition and retention of titles and authors

• Undertake effective analysis of marketing campaigns, share learnings with relevant colleagues and apply learnings to future strategies

• Deliver all marketing initiatives within agreed timelines and to budget

Your first six months

• Establish themselves in HCCB Marcomms team

• Successfully deliver multiple high profile marketing campaigns

• Work with the Marketing Communications Director and wider team to develop strategies to successfully grow author brands – both frontlist and backlist

• Create evidence-based evaluation for marketing activity, and develop learnings and recommendations, forming part of the forward strategy

Experience required

• A marketing professional with consumer marketing experience

• Experience of establishing and maintaining relationships and communities

• Experience running advertising campaigns across all media

• Managing multiple brand and projects and campaigns simultaneously

• Managing marketing / media agencies and suppliers

• Managing a range of budgets 

• Brand management, and devising and implementing successful growth strategies

Skills required

• Copywriting and copyediting skills

• Strong eye for design

• Results focused, numerate and used to working in a highly pressurised environment

• Excellent organisational skills

• Great attention to detail

If you wish to discuss anything regarding this position and/or your application to this role, please reach out directly to our Senior Recruitment Manager at Kally.simmonds@harpercollins.co.uk with subject heading ‘Vacancy Query’ plus the job title and we will aim to get back to you within 5 working days.