Marketing Manager (Part-Time - 3 days per week)

England and Wales Cricket Board

Location Lord's (possibly flexible)
Salary Competitive
Team Commercial
  • Closing: 6:00pm, 3rd Mar 2022 GMT

Perks and benefits

Life Insurance
Wellness programs
Employee Assistance Programme
Additional parental leave
Enhanced maternity and paternity leave
Paid volunteer days
Cycle to work scheme

Candidate happiness

8.39 (8225)

Job Description


To lead on brand and marketing campaigns for key projects across, International, County and grass roots cricket.


The England and Wales Cricket Board is the national governing body for all cricket in England and Wales, supporting the game at every level – from grassroots to professional.

We know that Cricket is a force for good and makes an enduring impact on people’s lives. It provides great entertainment.  It teaches important skills, both physical and social.  It can help inclusion and social cohesion. It’s something for everyone to watch, play or enjoy, across genders, age, disability and diverse communities.


  • Stronger As One Team – We are stronger together. We allow for individual strengths and beliefs but head in the same direction. We respect, support and really listen to each other along the way.

  • Push New Boundaries – We are bold, brave and curious. We challenge and don’t settle. We forge the future whilst remembering our roots.

  • Be The Best In The Game – On & Off The Pitch – We train hard. We strive to be our best to help the team be the best. We celebrate our victories and learn from our let downs.

  • Passion For Play – We are here to inspire & be inspired. We are serious about what we do, but don’t take ourselves seriously. We enjoy the journey and have fun.


·       You can deliver strategic marketing approaches formed in consumer and business insights

·       You can lead the organisation and external stakeholders to deliver brilliant campaigns

·       You can influence your peers and senior management to engage and support your ideas


·        Co-Leading on the development of the brand and marketing activity for cricket participation initiatives, including All Stars Cricket, our entry level programme for 5-8 year olds, and Dynamos Cricket, our match play programme for 8-11 year olds.

·        Managing brand and marketing activity for women’s and girls’ recreational cricket, driving more females to say ‘cricket is a game for me’.   

·        Working cross-functionally and with agencies to develop campaigns to support commercial goals such as recruitment for national programmes, data acquisition, commercial partner rights activation.

·        Working cross-functionally with internal teams at ECB, primarily digital, events, commercial partnerships, communications and participation and growth (P&G) teams to ensure the brands are executed consistently across all channels and campaign activity is aligned.

·        Working with the digital and P&G teams to optimise customer journeys to maximise engagement with participation initiatives.

·        Working with the customer marketing team to develop assets and marketing materials for our network partners to deliver local promotion.

·        Working with our data and insight partner, Two Circles, to support the cricket network with insight to inform marketing activity.

·        Working with our commercial partners to maximise the impact of brands and campaigns.


·       Demonstrable experience of managing creative/advertising and media agencies.

·       Demonstrable experience of brand management and building multi-channel campaign plans across owned, earned and paid media.

·       The ability to work with customer insight and use it to inform brand development and campaign planning.

·       A track record of building effective working relationships with a range of stakeholders.

·       Confidence in and experience of presenting to diverse groups of stakeholders.


  • Competitive salary 

  • Holiday - 25 days a year (pro-rata)

  • Volunteering – 2 days a year 

  • Pension - Non-contributory 8% pension 

  • Private medical insurance 

  • Employee health cash-back plan 

  • Long-term sickness insurance 

  • Life assurance - four times your annual basic salary 

  • Enhanced maternity 

  • Unmind – free and confidential access to a wellbeing app to help you manage your mental, physical, and financial wellbeing 

  • OpenBlend - an innovative coaching and performance management tool 

  • People Academy - a range of programmes and initiatives to help you develop and reach your potential 

  • Employee Assistance Programme - 24/7 confidential access to expert services including counselling, wellbeing, and independent legal and financial advice 

  • Free online fitness classes 

  • 30% New Balance discount 

  • Cycle 2 Work Scheme 

  • Season ticket loan 

  • Preferential access to tickets to England and The Hundred games 

Removing bias from the hiring process

Applications closed Thu 3rd Mar 2022


Removing bias from the hiring process

  • Your application will be anonymously reviewed by our hiring team to ensure fairness
  • You’ll need a CV/résumé, but it’ll only be considered if you score well on the anonymous review

Applications closed Thu 3rd Mar 2022