Introduction to the role

An exciting opportunity has arisen for a Senior Marketing Manager to join the award-winning HarperFiction marketing team on a fixed-term contract.

HarperFiction is one of the UK’s most successful commercial fiction publishers, with a reputation for innovation and market-leading campaigns that deliver breakout success.  

We publish some of the biggest and bestselling brands in fiction, from Jeffrey Archer to Karin Slaughter, Lucy Foley to Dilly Court. We’ve achieved chart-topping success with our inexhaustible event publishing, including Rebecca F. Kuang’s Yellowface, Bella Mackie’s How to Kill Your Family and Abigail Dean’s Girl A. And we’re home to legendary names, Agatha Christie, George R.R. Martin and J.R.R. Tolkien. Complimented by our literary imprint, The Borough Press, now celebrating their tenth year, and British Book Award’s ‘Imprint of the Year’, HarperVoyager.

There has never been a more exciting time to join the team! In this role you’ll be a senior voice in our high-performing marketing team, delivering industry-leading campaigns for some of our biggest fiction books and brands.

Key tasks and accountabilities

•    Delivering strategic, creative and innovative campaigns for major releases and authors across the division, including major brand fiction authors

•   Developing innovative, creative and targeted marketing activity including all planning, briefing and delivery – from pre-awareness through to launch and beyond, ensuring that delivery of all creative, media, and plans are on brief and on budget

• Driving audience development for key authors and brands, working alongside the wider publishing team to develop and deliver on long term strategic goals for brand authors 

• Line management of a team member – including managing direct report to deliver successful campaigns and drive sales for their allocated areas of responsibility  

• Delivering effective partnerships with external partners and maintaining effective relationships with ongoing internal stakeholders

• Effectively communicating marketing campaigns internally and externally

• Identifying digital marketing opportunities and ensuring the marketing team fully utilises all the tools available to maximum effect within the marketing mix

• Measuring and evaluating campaigns, sharing learnings and optimising for future activity

• Working alongside the consumer insight team to understand readerships and inform target audiences

• Supporting a culture of collaboration and integration, working closely with Publicity, Sales and Editorial to ensure that all stakeholder needs are met

• Acting as a senior voice in the team, sharing best practice and supporting team members on marketing practices   

Skills required

• Significant and demonstrable track record of delivering market-leading consumer campaigns for brand fiction authors

• Demonstrable understanding of the commercial fiction market and book buyer

• Highly organised and able to thrive in a dynamic, fast-paced environment – managing multiple competing deadlines, prioritising and delegating effectively

• Experience of direct line management desirable

• Commercially astute with experience managing budgets, reporting on KPIs and measuring ROI

• Experience of working collaboratively with senior stakeholders

• Creative flair

• Calm under pressure

• Data-driven and results-focused

• Team-player, looking to share their expertise with the wider marketing team to foster a culture of shared learning, and who is also comfortable coaching junior members

Benefits

• Hybrid working model (3 days in the office)

• 28 days holiday plus bank holidays (option to buy and sell holiday days) 

• Enhanced pay for maternity, paternity, adoption and shared parental leave 

• Private healthcare cover and life assurance 

• Summer Hours  

• Free access to HeadSpace, employee assistance programme (24 hour helpline), mental health first aiders, and a wellbeing portal 

• Season ticket loans (from day 1 for entry level) and cycle to work scheme 

• Relocation Rent Support Loan  

• Employee networks: HC All In (open forum), Elevate (for ethnic minority colleagues), HarperParents, Menopause at Work, Pride at HC, Social Mobility Network and Neurodiversity at Work

• Unlimited training on our Learning and Development portal, management courses (up to MA level) and mentoring programmes 

• Virtual GP and eyecare vouchers 

• Gym membership discount 

• Onsite physiotherapy (London only) 

• Charitable donation matching and 2 volunteering days 

• We're a certified Carbon Neutral company

• Green Electric/Hybrid Car Benefit Scheme (salary sacrifice)

• With Trees for Life we plant a tree in the Highlands of Scotland for every permanent hire

• Free e-books and audiobooks, digital newspaper subscriptions and discounts on books 

• Subsidised canteen and retail discounts 

• Onsite prayer room 

• The Book Trade Charity offers financial support to people looking to enter the book trade but who may struggle to afford the costs of attending interviews and undertaking internships or entry level positions. For more information visit  https://www.btbs.org/

• If you wish to discuss anything regarding this position and/or your application to this role, please reach out directly to stephanie.jemmett@harpercollins.co.uk with subject heading ‘Vacancy Query’ plus the job title and we will aim to get back to you within 5 working days.

• Please note, if you are interested in the role you would need to submit your application via Applied. We do not accept email applications.