PURPOSE

The ICC Women’s Twenty20 World Cup is the biennial global tournament for women’s T20 international (T20I) cricket.  The 2026 event will be the 10th edition of the women’s tournament and is due to be hosted by the England & Wales Cricket Board (ECB), delivered in partnership with the International Cricket Council (ICC).  It will be the first time the event has returned to England & Wales since the inaugural tournament in 2009 – which England women won on home soil.

Ambitions for the tournament are high.  Within a fast moving women’s sport landscape, our aim is not only to deliver the biggest women’s cricket event in history, but to use it as a moment to redefine the standard for women’s cricket attendances, reformulate revenue streams, and retune mindsets about what cricket is and who it is for.  A moment in time to deliver long-term behaviour change for the whole sport and to secure the commercial future of women’s cricket domestically and internationally.

Joining the team behind the ICC Women's T20 World Cup 2026 is a chance to be part of a landmark moment in sporting history.  This is your opportunity to collaborate with passionate individuals, deliver an exceptional sporting experience for players and fans, and leave a lasting impact on the future of women’s cricket.

WHO WE ARE

The England and Wales Cricket Board is the national governing body for all cricket in England and Wales, supporting the game at every level – from grassroots to professional.

We believe cricket is a force for good that can have an enduring impact on everyone’s lives and we have an ambitious strategy to inspire a generation to say ‘cricket is a game for me’. It provides great entertainment. It teaches important skills, both physical and social.  It can help inclusion and social cohesion, bringing communities together.

The ECB wants cricket to be the most inclusive sport in England and Wales. The ECB welcomes applications from all backgrounds to ensure we deliver our Inspiring Generations strategy and fulfil our purpose to connect communities and improve lives through cricket.

OUR VALUES

• Run on respect. We ensure our game is based on fairness, respect and decency

• Embrace enjoyment. We make sure everyone finds fun in the game

• Build belonging. We actively include so everyone can find a place in the game

• Progress with purpose. We stay open to change to keep the game moving forward

The Role

The Head of Communications for the Women's World Cup will lead the development and execution of the overall communications strategy for this prestigious global event. This pivotal role will oversee all aspects of public relations, media relations, digital communications, and stakeholder engagement, to maximise awareness, driving attendance, and inspiring a nation to celebrate women's sport. The successful candidate will be a strategic leader with a proven track record of delivering impactful communications campaigns for major sporting events. Crucially, this role requires a deep understanding of the marketing communications mix and its complementary nature, recognising the essential interplay between communications and marketing to achieve shared objectives. This role will also manage external agencies to augment the internal team's capabilities. This role will lead a high-performing team and work collaboratively within a matrix structure alongside the existing ECB communications and marketing teams, forging strong working relationships to ensure a cohesive and integrated approach.  

YOU’LL LOVE THIS JOB IF

• You are a passionate advocate for women's sport and believe in its power to inspire. 

• You are a strategic thinker with a proven ability to develop and execute successful communications and integrated marketing strategies. 

• You are a dynamic leader with experience in managing and motivating high-performing teams, both internal and external. 

• You thrive in a fast-paced environment and are comfortable managing complex projects with multiple stakeholders. 

• You are a skilled communicator with excellent interpersonal and presentation skills. 

• You are excited by the challenge of promoting a major global event and engaging a diverse audience. 

YOU’LL BE DOING 

• Developing and implementing the overall communications strategy for the Women's World Cup, aligning with the broader organisational and marketing goals. 

• Leading and managing the dedicated Women's World Cup communications team, providing guidance, mentorship, and professional development opportunities. 

• Working collaboratively within a matrix structure with the existing ECB communications and marketing teams, establishing clear lines of communication, shared objectives, and integrated campaign planning. 

• Overseeing all aspects of public relations, media relations (in conjunction with ECB’s Media Team), digital communications, and stakeholder engagement. 

• Building and maintaining strong relationships with key media outlets, journalists, and influencers. 

• Developing and managing the communications budget, ensuring efficient allocation of resources and alignment with marketing spend, including agency fees. 

• Creating and delivering compelling narratives showcasing the excitement and impact of the Women's World Cup, working closely with marketing to ensure consistent messaging. 

• Collaborating with marketing, sponsorship, ticketing, and other departments to ensure a cohesive and integrated approach, leveraging the full MarComms mix. 

• Managing external agencies, including selection, briefing, performance management, and budget control, to support specific campaign needs. 

• Monitoring and analysing campaign performance, providing regular reports on key metrics and insights to senior leadership, including the Chief Communications Officer, focusing on the combined impact of marketing and communications activities. 

• Identifying and mitigating potential risks to the reputation of the Women's World Cup. 

• Representing the organisation at conferences, industry events, and other public forums. 

• Staying up-to-date on industry trends and best practices in sports communications and marketing. 

• YOU’LL HAVE

• Extensive experience in leading communications for events or similar large-scale projects, with a strong understanding of marketing principles. 

• Proven experience in developing and executing successful communications strategies and integrated marketing campaigns. 

• Strong leadership skills with experience in managing and motivating internal and external teams (agency management). 

• Excellent communication, interpersonal, and presentation skills. 

• A deep understanding of the sports media landscape and the ability to build strong relationships with key media outlets. 

• Experience in managing budgets and resources effectively, including agency fees and contracts. 

• A strong understanding of measurement and reporting, particularly in integrated MarComms. 

• The ability to work in a fast-paced and dynamic environment. 

• Experience of working effectively within a matrix structure and building strong collaborative relationships, especially across marketing and communications functions. 

• A passion for women's sport and a commitment to promoting diversity and inclusion. 

• YOU’LL RECEIVE

• Competitive salary

• Holiday - 25 days a year

• Volunteering – 2 days a year

• Pension - Non-contributory pension

• Private medical insurance

• Employee health cash-back plan

• Long-term sickness insurance

• Life assurance - four times your annual basic salary

• Enhanced family leave and pay

• OpenBlend - an innovative coaching and performance management tool

• People Academy - a range of programmes and initiatives to help you develop and reach your potential

• Employee Assistance Programme - 24/7 confidential access to expert services including counselling, wellbeing, and independent legal and financial advice

• 30% Castore discount

• Cycle 2 Work Scheme

• Season ticket loan

• Preferential access to tickets to England and The Hundred games

• Opportunities to be a part of and be involved in our Employee Resource groups: Women in Cricket Employee Network, Race in Cricket Employee Network, Social Equality in Cricket Employee Network, Cricketability Employee Network (formerly called the Disability in Cricket Employee Network) and LGBTQ+ Community in Cricket Employee Network