PURPOSE

This is a central strategic role within the Communications and Content Team, designed to foster collaboration across departments and organisations to bring to life creative campaigns around key priorities from the ECB’s five-year strategy, Inspiring Generations.  

As a considered and organised leader, you’ll create and deliver first-class campaign work aimed at driving awareness and changing consideration of cricket, creating inclusive behaviours and showcasing the progress the game in making to become the most inclusive team sport.   

The role has two main areas of focus at present: the promotion of the England Women’s players and team to drive ticket sales and create sustained fandom, alongside management of the Raising The Game equity, diversity and inclusion (EDI) platform. 

WHO WE ARE

The England and Wales Cricket Board is the national governing body for all cricket in England and Wales, supporting the game at every level – from grassroots to professional.

We believe cricket is a force for good that can have an enduring impact on everyone’s lives and we have an ambitious strategy to inspire a generation to say ‘cricket is a game for me’. It provides great entertainment. It teaches important skills, both physical and social.  It can help inclusion and social cohesion, bringing communities together.

The ECB wants cricket to be the most inclusive sport in England and Wales. The ECB welcomes applications from all backgrounds to ensure we deliver our Inspiring Generations strategy and fulfil our purpose to connect communities and improve lives through cricket.

OUR VALUES

• Run on respect. We ensure our game is based on fairness, respect and decency. 

• Embrace enjoyment. We make sure everyone finds fun in the game. 

• Build belonging. We actively include so everyone can find a place in the game. 

• Progress with purpose. We stay open to change to keep the game moving forward. 

YOU’LL LOVE THIS JOB IF

• You like working as part of a busy, creative, inspiring team

• You have a strategic, audience-focused approach to communications planning

• You aren’t afraid to push the boundaries and challenge the status quo for cricket

• You are passionate about making sport more inclusive and diverse

• You are commercially minded and understand the consumer-habits of sports fans

• You can motivate multiple stakeholders and bring people with you on a journey

• You aren’t afraid of making big judgement calls and managing up

• You are focused on impact and measuring ROI from comms work

YOU’LL BE DOING

• The strategic and project lead for our targeted and proactive campaigns to address the objectives of our Inspiring Generations strategy, with a focus on England Women and Raising The Game.  

• Leading a team of campaign leads and senior managers, third party agencies and partners to deliver on our ambitions of growing cricket’s fanbase and changing perceptions around inclusivity in the game. 

• Working collaboratively with the other Head of Comms and key figures in the Content, Marketing and Commercial Teams to maximise the potential around major campaign moments. 

• Thinking beyond comms to ensure the campaigns delivered carry value from a paid, earned, shared and loaned perspective.  

• Working closely with the Performance and Commercial Teams to gain sufficient elite player access to elevate the visibility of campaign work and create authentic advocates. 

• Leading the planning and delivery of the Raising the Game EDI education campaign to encourage inclusive behaviours across the game. 

• Leading the planning and delivery of the England Women campaign to raise awareness of their key home series and create consideration to buy tickets to attend games.  

• Working closely with the ICC T20 Women’s World Cup Comms, Content and Marketing teams to create synergy with the England Women’s campaign. 

• Setting the Campaigns Team strategy for 2026, working alongside the Head of Comms – Strategy and Planning to map out the key priorities across England Women and Raising the game for the year ahead. 

• Leading the evaluation of campaigns which can include consumer / game insight to demonstrate their efficacy and unearth learnings for future planning. 

• Putting audience insight at the heart of your planning, with a focus on what success looks  

YOU’LL HAVE

• Proven and extensive experience in consumer / sports communications, with a strong understanding of the media, influencer and content landscape. 

• First-class strategic nous and the ability to lead through empowerment of teams and suppliers. 

• Experience of working as part of a 360-degree team (PR, marketing, digital, media buying, partnerships) to deliver high-profile integrated campaigns. 

• Comfort when working and collaborating with a complex matrix of stakeholders.  

• Brilliant leadership qualities that develop talent, build resilience and encourage creativity. 

• Strong experience in leading PR, influencer and content agencies. 

• The agility to switch from Leadership Team briefings to ‘roll your sleeves’ up moments, to keep pace with our busy team requirements. 

• Strong organisational and project management skills. 

• Experience leading and managing teams. 

• The ability to work under pressure, manage complex budgets and meet tight deadlines. 

YOU’LL RECEIVE

• Competitive salary

• Holiday - 25 days a year

• Volunteering – 2 days a year

• Pension - Non-contributory pension

• Private medical insurance

• Employee health cash-back plan

• Long-term sickness insurance

• Life assurance - four times your annual basic salary

• Enhanced family leave and pay

• OpenBlend - an innovative coaching and performance management tool

• People Academy - a range of programmes and initiatives to help you develop and reach your potential

• Employee Assistance Programme - 24/7 confidential access to expert services including counselling, wellbeing, and independent legal and financial advice

• 30% Castore discount

• Cycle 2 Work Scheme

• Season ticket loan

• Preferential access to tickets to England and The Hundred games

• Opportunities to be a part of and be involved in our Employee Resource groups: Women in Cricket Employee Network, Race in Cricket Employee Network, Social Equality in Cricket Employee Network, Cricketability Employee Network (formerly called the Disability in Cricket Employee Network) and LGBTQ+ Community in Cricket Employee Network