Purpose of job:

The Individual Giving & Growth Manager will be accountable for the delivery of campaigns that generate Individual Giving income across our channels year-round. Digital fundraising, paid media management, and data-driven testing will be a primary focus of this role.

Key responsibilities:

Planning & Delivery

• Plan Individual Giving campaigns and testing roadmaps across channels, with a strong focus on acquiring donors through paid media, owned channels and talent partnerships

• Shape and help oversee Individual Giving activity managed by third parties (eg. agencies), in partnership with other Comic Relief stakeholders, around peak moments (eg. Red Nose Day)

• Provide ad-hoc support to teams across the organisation and help shape wider projects, such as our Audience Strategy or overarching Individual Giving Strategy

Campaign Delivery

• Set up, manage and report on year-round paid media tests outside Red Nose Day, to help us diversify revenue, optimise journeys, and better understand audience behaviours 

• Brief content and creative requirements into our Creative team, liaising directly where needed to oversee the creation process and secure end-to-end sign-off

• Work closely with the Email Marketing Executive to ensure Individual Giving asks are effective and dovetail seamlessly into our wider stewardship journeys

• Provide when needed updates on performance against KPIs

Project Management

• Maintain project plans and track budget spend 

• Collaborate with stakeholders
  
  

Person specification

Essential criteria

• A data-driven mindset

• Experience delivering digital campaigns or projects for a high-profile brand

• Solid fundraising experience

• Proven experience setting up effective paid media conversion campaigns on Facebook

• Proven experience testing, learning and evolving based on results

• Comfortable sorting effectively with creative studios and media agencies

• Project and time management

• Effective communication and collaboration skills

• Microsoft Office including Excel or Google Sheets

Desirable criteria

• AdWords, display and/or programmatic experience

• Technical custom event creation

• Quality Assurance mindset

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Comic Relief we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.