Purpose of job:

The Regular Giving Manager will be accountable for the delivery of campaigns that generate Regular Giving income across our channels year-round. Stewardship and Membership Development will be a core part of this role.
                                                          

Key responsibilities:

Planning & Delivery

•  Plan Regular Giving campaigns and testing roadmaps across channels, with a strong focus on stewarding donors over email to give monthly or again through repeat cash gifts.

• Shape and help oversee Individual Giving activity managed by third parties (eg. agencies), plus any  in-house delivery of Regular Giving or Membership campaigns

• Provide ad-hoc support to teams across the organisation to shape wider projects, such as our Audience Strategy or overarching Regular Giving Strategy

• Play a pivotal role in shaping our multi-year Membership strategy, in partnership with the Head of Digital Fundraising & Giving

Campaign Delivery

• Where needed, set up, manage and report on Regular Giving tests year-round to help us increase regular giving rates, optimise journeys, and better understand behaviours

• Work closely with the Email Marketing Executive to ensure Regular Giving asks and nurturing journeys are effective and dovetail seamlessly into our wider stewardship journeys

• Brief content and creative requirements into our Creative team, liaising directly where needed to oversee the creation process and secure end-to-end sign-off

• Provide when needed updates on performance against KPIs

Project Management

• Maintain project plans and track budget spend

• Collaborate with stakeholders

Person specification

Essential criteria

•  A data-driven mindset

• Experience with CRM and email systems such as Emarsys

• Experience delivering regular giving email journeys ideally for a charity

• Solid fundraising experience

• Proven experience testing, learning and evolving based on results

• Comfortable working effectively with creative studios and media agencies

• Project and time management

• Effective communication and collaboration skills

• Microsoft Office including Excel or Google Sheets

Desirable criteria

• Experience creating membership programmes or raffles

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Comic Relief we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.