Introduction to the role

This is the perfect role for a creative marketeer with a love of books and bookshops. Working in HarperCollins UK’s dedicated Trade Marketing team within Group Sales, and alongside sales managers, divisional marketeers and publicists, the Trade Marketing Manager drives HarperCollins communications and relationships with booksellers across the UK and Ireland, including independents, Waterstones, Foyles and Blackwell’s. The Trade Marketing Manager plays a crucial role in spreading the word about HarperCollins UK’s new publishing, building buzz to favourably position new book releases ahead of the sales team selling cycles, and creating relevant assets to help drive sell through on publication.

Key tasks and accountabilities

• Manage our book programmes for independent booksellers in the UK and Ireland – including website, social media, email and trade events

• Work with Trade Marketing team colleagues on the delivery of the annual ‘Big Book’ trade events programme in the UK and Ireland, playing a key role in the development of the creative, the physical/digital events and author film content

• Act as the link for the Field Sales Team into the divisional marketing teams

• Working with divisional marketing colleagues, develop and implement bookshop trade plans for focus titles including proofs, signed books, cover reveals and author activity

• Working with divisional marketing teams on creative POS planning, ensuring POS follows the relevant Sales critical path

• Devise activity to position HarperCollins books and authors at the heart of industry events, including Bookshop Day, Independent Bookshop Week and the annual Booksellers Association Conference

• Work with divisional colleagues on trade plans for high priority event books and indie focussed titles – adding value from acquisition through to post publication

• Always seeking new opportunities to evolve HarperCollins trade marketing programme, trying and testing new strands to help shape the role and activity to best serve our customers current needs

Your first three months

• Establish a network of trade marketing contacts across the HarperCollins divisions

• Manage the day to day running of our Independent Thinking and HarperInsider social channels on X and Instagram

• Create and send regular email marketing and communications to our dedicated indie and Waterstones contact lists

• Work with divisional colleagues to create and implement pre and post publication trade plans for key bookshop focused titles

• Begin to build relationships with leading booksellers at independents and Waterstones – both through social/email, regular bookshop visits and industry networking opportunities

• Help with the creation and delivery of the HarperCollins Big Book events programme and supporting marketing material

Experience required

• Knowledge or experience of the publishing industry

• Website/social media management experience

• Ability to multitask across numerous and diverse tasks

• Working with multiple stakeholders

Skills required

• Curious and highly creative

• Excellent verbal and written communication skills

• Collaborative team player with strong relationship building skills

• A passion for bookshops and a wide range of books

• Excellent copywriting skills

• Experience with email marketing platforms, Wordpress, Canva or Photoshop would be beneficial

Benefits

• Hybrid working model (3 days in the office)

• 28 days holiday plus bank holidays

• Private healthcare cover and life assurance

• Summer Hours 

• Free access to HeadSpace, employee assistance programme (24 hour helpline), mental health first aiders, and a wellbeing portal

• Relocation Rent Support Loan 

• Employee networks: HC All In (open forum), Elevate (for ethnic minority colleagues), HarperParents, Menopause at Work, Pride at HC, Social Mobility Network and Neurodiversity at Work

• Unlimited training on our Learning and Development portal

• Virtual GP and eyecare vouchers

• Gym membership discount

• Onsite physiotherapy (London only)

• Charitable donation matching and 2 volunteering days

• We're a certified Carbon Neutral company

• Free e-books and audiobooks, newspaper subscriptions and discounts on books

• Subsidised canteen and retail discounts

• Onsite prayer room 

If you wish to discuss anything regarding this position and/or your application to this role, please reach out directly to tarni.crossley-lees@harpercollins.co.uk with subject heading ‘Vacancy Query’ plus the job title and we will aim to get back to you within 5 working days.

Please note, if you are interested in the role you would need to submit your application via Applied. We do not accept email applications.