Working with colleagues across the organisation, you will develop the social media strategy for the charity, introducing new and innovative ways of working to deliver a first-class social media output, increasing our engagement and income streams. You will be responsible for managing Comic Relief’s social channels and creating first class content to communicate with audiences across multiple social platforms to engage people and raise funds.

Key responsibilities:  

• You will develop the social media strategy for the charity, introducing new and innovative ways of working to deliver a first-class social media experience which will grow Comic Relief’s reach online by increasing followers and engagement and provide clear KPIs and approaches to analyse social trends

• Management of all social media channels such as Facebook, Twitter, YouTube, Linked In and Instagram

• Creating and delivering engaging, relevant and on brand multimedia content for social and blog platforms including videos, infographics, blog posts and articles and integrate social media into wider marketing and fundraising activities by managing online communities of supporters and advocates.

• Plan, design and deliver integrated social media schedule utilising tools such as Hootsuite to manage multiple social media channels

• Working with the Supporter Services team, you will monitor conversations online and have sound judgment in responding or managing situations which could become negative or lead to a reputational risk. 

• Provide expert guidance on social media aspects of PR strategies, identify contents gaps and contribute to reputational management by monitoring and independently responding to online comments and discussions. Flagging any potential issues when appropriate.

• Delivering engaging, relevant and on brand multimedia content for social and blog platforms including videos, infographics, blog posts and articles and integrate social media into wider marketing and fundraising activities by managing online communities of supporters and advocates.

• Build networks of social media and community champions, contributors, influencers, advocates, supporters and bloggers to help deliver our messaging.

• Produce and maintain social media frameworks, governance, safeguarding policies and guidelines to ensure we have robust processes in place.

• Conduct regular analysis of performance and audiences on each social media channel and provide expertise of how to optimise performance and how to identify and target audiences’ interests and touch points. 

• Management of assistant/s during campaign periods

Essential Skills and Competencies:

• Solid knowledge and understanding of the principles of social media marketing; understanding stakeholder requirements, target audiences; and creating campaigns.

• Skilled in graphics, video editing and animation skills – illustrator/photoshop/premier pro

• Good copywriter able to adapt copy for websites, twitter, Facebook to suit the audience and tone required

• Editorial experience: can demonstrate sound judgement in talking via social media direct to audiences on behalf of major brands.

• Experienced with social media analytics, insight and evaluation and social media tools.

• Experience managing social media channels, devising and implementing a social media strategy, analytics tools and training plan.

• Solid experience of social media management including strategic planning

• A track record of growing followers and engagement

• Experience of fast-paced production environment and having to make editorial decisions under pressure

Inclusivity at Comic Relief

We recognise diversity and inclusion are a source of strength in achieving our mission. We therefore welcome everyone, trusting what makes us different brings creativity, styles and experiences to help us collectively do our best work. That’s regardless of your gender, age, disability, religion, sexual orientation, and cultural identity. We especially welcome those from under-represented groups in modern grant-making and fundraising. We are on a journey, but if you join our team you will be part of a community that is committed to creating a diverse and inclusive environment where we want you to:

• Be valued for being yourself

• Do your best work, and be supported to break down barriers so you can succeed

• Be heard, respected, and treated as an equal, whatever your level, experience or background

• Be part of a team that is committed to making this happen – with our colleagues, partners, and contributors.

Comic Relief is committed to preventing and protecting all people from harm in their interactions with us. We expect all those that act in our name to uphold our approach to doing no harm