An exciting opportunity has arisen to join our multi award-winning HarperNonFiction marcomms team as either a Marketing Manager or Senior Marketing Manager, depending on experience.

HarperNonFiction is one the UK’s leading entertainment and lifestyle publishers, home to some of the biggest names and bestselling brands in nonfiction, with authors including Cher, Peter Kay, Jay Shetty, Debbie Harry, Rob Beckett, Marcus Wareing, Adam Buxton and Vogue Williams. Complimented by our quality narrative imprint Mudlark & Smart Thinking and our lifestyle imprint Thorsons, we have an eclectic, genre-defining list across memoir, music, sport, self-help, personal development, cookery, health & fitness and gift.

The successful candidate will be creative, confident and digitally savvy, bringing market knowledge and prior marketing experience to deliver outstanding marketing campaigns. They will design and implement integrated and strategic campaigns across our three publishing verticals (Entertainment, Lifestyle & Mudlark) and grow our lists and brands through entrepreneurial and creative thinking. The ideal candidate will be creative, innovative and have extensive experience in marketing, especially digital.

Key tasks and accountabilities

• Develop innovative, creative and market-leading campaigns that will create cut-through and deliver sales

• Ensure that delivery of all creative, media, and digital plans are on brief and in budget.

• Deliver on all elements of marketing campaigns including content, advertising, partnerships, sell-in materials, proofs, copywriting, social media marketing and trade marketing. 

• Effectively communicate marketing campaigns internally and externally as necessary 

• Measure and evaluate campaigns, sharing learnings and optimising for future activity

• Set KPIs, monitor ROI, and provide ongoing analysis of campaigns to inform our marketing and publishing decisions 

• Contribute to and attending pitches for new acquisitions with agents and authors

• Liaise with international teams on retail promotions, marketing assets and blogger outreach

• Use consumer insight and data to understand readerships and inform target audiences

• Work with brand and media partners to leverage reader interest and expand our consumer reach

• Work with digital agencies to implement innovative marketing campaigns and best-in-class activity

• Demonstrate strong agency, media and blogger relationships to help maximise all communications opportunities and activity

• Support a culture of collaboration and integration, working closely with Publicity, Sales and Editorial to ensure that all stakeholder needs are met

Skills required:

•   Proven experience of delivering strategic, effective marketing campaigns

• Track record in generating outstanding creative work that delivers against objectives

• Excellent communication and people skills, ability to work collaboratively with key stakeholders

• Experience working in at a trade publisher with major brands is desirable rather than compulsory but the candidate must be comfortable working in a fast-paced environment

• Creativity essential

• Commercially astute, with a focus on ROI

• Excellent negotiation and relationship skills

• Highly organised

• Active interest in the latest marketing trends and campaigns from across the book industry as well as the wider entertainment and media sector

• Enjoys reading widely with an active interest in the publishing industry – particular interest in  non-fiction desirable

• Team-player, looking to share their learnings with the wider marketing team and foster a culture of shared learning

  At HarperCollins, we value authenticity and integrity in our recruitment process. To ensure a fair and accurate evaluation of all applications, we ask that all responses to assessment questions reflect your own thoughts, experiences, and capabilities.  This allows us to fairly assess your knowledge, skills, and experience to determine how they align with the role. We value diverse perspectives and genuine contributions, even if answers are not perfect. The use of AI tools or external assistance to generate responses is discouraged unless explicitly permitted for specific tasks.

 Benefits

• Hybrid working model (3 days in the office)

• 28 days holiday plus bank holidays (option to buy and sell holiday days) 

• Enhanced pay for maternity, paternity, adoption and shared parental leave 

• Private healthcare cover and life assurance 

• Summer Hours  

• Free access to HeadSpace, employee assistance programme (24 hour helpline), mental health first aiders, and a wellbeing portal 

• Season ticket loans (from day 1 for entry level) and cycle to work scheme 

• Relocation Rent Support Loan  

• Employee networks: HC All In (open forum), Elevate (for ethnic minority colleagues), HarperParents, Menopause at Work, Pride at HC, Social Mobility Network and Neurodiversity at Work

• Unlimited training on our Learning and Development portal, management courses (up to MA level) and mentoring programmes 

• Virtual GP and eyecare vouchers 

• Gym membership discount 

• Onsite physiotherapy (London only) 

• Charitable donation matching and 2 volunteering days 

• We're a certified Carbon Neutral company

• Green Electric/Hybrid Car Benefit Scheme (salary sacrifice)

• With Trees for Life we plant a tree in the Highlands of Scotland for every permanent hire

• Free e-books and audiobooks, digital newspaper subscriptions and discounts on books 

• Subsidised canteen and retail discounts 

• Onsite prayer room 

  If you wish to discuss anything regarding this position and/or your application to this role, please reach out directly to stephanie.jemmett@harpercollins.co.uk with subject heading ‘Vacancy Query’ plus the job title and we will aim to get back to you within 5 working days.

  Please note, if you are interested in the role you would need to submit your application via Applied. We do not accept email applications.